From Selling To Serving - Listening for Signals of Unmet Needs
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For sales and marketing professionals, the importance of listening to your market, your buyers, your clients and your competition and concise action steps to get started.
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From Selling To Serving - Listening for Signals of Unmet Needs
- 1. EPISODE #6 Concise Action Worksheet Listening for Signals of Unmet Needs Listen on LinkedIn - Pay attention to what is happening in the marketplace >> join LinkedIn Groups & listen to discussions - Follow what thought leadership is trending and influencing >> follow people in your focus area on LinkedIn's Influencer Program TIP: Use bookmarks to make these reources readily available Listen on Twitter - Use a dashboard to manage your listening streams >> Hootsuite or Tweetdeck - Listen to your network to see what challenges keep coming up >> scan your Home view on Twitter - Pay attention to what your competitors are saying >> follow #competitorname for your main competitors - Listen to what people in your target industry are discussing >> follow #importantkeywords for your industry or space TIP: Use Twitter's Advanced Search on important keywords TIP: Use the 'near this place' feature to search your local territory URL: https://twitter.com/search-advanced Listen on Forums - Listen to what issues/challenges keep coming up for clients >> scan your company customer forums e.g. IBM Connections Community Forum or your company website TIP: Use bookmarks to make these reources readily available Listen on Blogs - Read through blogs of customers/influencers/partners/competitors >> this is key source of insight because it's long-form content TIP: scan comments on blog posts to listen to reactions Ask People - If you see someone posting questions or challenges engage them >> send message on LinkedIn or Twitter to ask how you can help or share key content that might help them TIP: Listen for response and continue engagement 1. COPYRIGHT 2014 ExecutiveSocialAcademy.com www.executivesocialacademy.com/fromsellingtoserving New episodes every Wednesday podcast From Selling To Serving Influence buyers Engage clients Build loyalty 2. 3. Digital is the fastest, most efficient way, to engage many people in searching for a) new opportunities b) how to better position your solutions Tip Block 15min a day to listen and identify opportunities for action 4. 5.