10 Tips to Social Leadership - Finding Your Blue Unicorn

Calling All Leaders (Managers and Executives) Are you a “social” leader? Are you helping others to lead in social? Have you found your Blue Unicorn? Blue Unicorns are the rare leaders who are transforming their leadership for today’s connected social economy. Today’s workforce is engaged in social. Today’s customers are consulting their networks for recommendations and using social proof to guide purchases. Why is this important? (1) Hearing what’s important to employees requires that YOU be social. (2) Hearing what your competition is saying to your customers requires that YOU be social. (3) Blue Unicorns are social leaders who get it – they are leaders who are adapting and shifting HOW they engage with their stakeholders, their customers, their partners, their market influencers, their teams. (4) Blue Unicorns are enjoying significant competitive advantage. In “A World Gone Social”, Mark Babbitt and Ted Coiné talk about leadership in today’s business environment, an environment that’s social, connected and about open conversation and engagement. My recommendation is to embrace the change, understand the competitive advantages and invest in yourself, your career, your organization… your future.Read less