Selling The Big idea

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Helzberg Diamonds is launching a new website and digital marketing campaign focused on engagement rings and proposals. The campaign will use paid search advertising, social media outreach, and a dedicated landing page to promote their Proposal Pro app, which is aimed at helping customers plan and execute romantic proposals to build trust in the Helzberg brand.

Technology Design

The best multi-channel ABM campaigns require more than just message alignment. They require effective storytelling that resonates with the various personas in an account. Nate Hurst, Manager of Account Based Marketing, shares his tips on how to create campaigns that prospects enjoy consuming. He also covers why and how Domo has shifted their marketing to focus on ABM and the role Terminus plays in their strategy.

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