SlideShare a Scribd company logo
Sell the 800 lb
Bird in the Room
 Leadership/Management
 Customer

Service
 Sales and Marketing
 Communication
Social Media provides:
• Quick, easy systems for talking with your team
• Convenient, friendly forums for your customers
• Cutting-edge industry information
Learn which platforms:
 Are

best for internal team communication
 Allow for creativity and encourage
collaboration
 Provide direct message capability
Linkedin
Facebook
Twitter
Google+
YouTube
Pinterest
Learn how to:
 Set

your social media newsfeeds to follow
industry leaders

content with #hashtags to establish
yourself as an industry leader
 Manage online conversations and information
 Create
“Fight social media fire with social media water.”

88%

of consumers are
less likely to buy from companies
ignoring social complaints

90%

of upset customers
can be retained with

great social
customer service
Learn how to:
 Turn

complainers in to allies and enthusiasts
 Share information without sounding sales-y
 Provide a platform for
your fans to “sell” you!
“The ROI on Social Media is that your company
will still exist In 5 years.”
Erik Qualman

ROI
$$$$$
“If I’d asked my customers what they
wanted, they would have said a faster horse.”
Henry Ford
Learn how to:
 Drive

the car—NOT beat the horse!
 Manage and monitor your online reputation
 Reach your audience on the social media
platforms they use most
 Brand your message across
all social media platforms
 Make $$$ by selling
something specific
Learn:
 Which

communication styles prefer what
social media platforms
 How to build a personal “brand” and
enhance your professional image
 Proper “net-iquette” when building your
professional network
#Hello!
The Sagacious
and Loquacious

Lindee Brauer
Social Media Training:
Keynotes
Workshops
½, 1, and 2-Day Trainings

Web Writing:
Presentations, web copy, social
media content, ebooks, media
releases, marketing strategies
719 641-1446
Corporate Gypsy

Social Media Maven
Pen-for-Hire

LindeeBrauerAndCompany.com
“I hear YouTube, Twitter and Facebook are
merging to form a super-social media site –
YouTwitFace.”
– Conan O’Brien, The Tonight Show
June 2, 2009

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Selling Social Media

  • 1. Sell the 800 lb Bird in the Room
  • 2.  Leadership/Management  Customer Service  Sales and Marketing  Communication Social Media provides: • Quick, easy systems for talking with your team • Convenient, friendly forums for your customers • Cutting-edge industry information
  • 3. Learn which platforms:  Are best for internal team communication  Allow for creativity and encourage collaboration  Provide direct message capability Linkedin Facebook Twitter Google+ YouTube Pinterest
  • 4. Learn how to:  Set your social media newsfeeds to follow industry leaders content with #hashtags to establish yourself as an industry leader  Manage online conversations and information  Create
  • 5. “Fight social media fire with social media water.” 88% of consumers are less likely to buy from companies ignoring social complaints 90% of upset customers can be retained with great social customer service
  • 6. Learn how to:  Turn complainers in to allies and enthusiasts  Share information without sounding sales-y  Provide a platform for your fans to “sell” you!
  • 7. “The ROI on Social Media is that your company will still exist In 5 years.” Erik Qualman ROI $$$$$
  • 8. “If I’d asked my customers what they wanted, they would have said a faster horse.” Henry Ford
  • 9. Learn how to:  Drive the car—NOT beat the horse!  Manage and monitor your online reputation  Reach your audience on the social media platforms they use most  Brand your message across all social media platforms  Make $$$ by selling something specific
  • 10. Learn:  Which communication styles prefer what social media platforms  How to build a personal “brand” and enhance your professional image  Proper “net-iquette” when building your professional network #Hello!
  • 11. The Sagacious and Loquacious Lindee Brauer Social Media Training: Keynotes Workshops ½, 1, and 2-Day Trainings Web Writing: Presentations, web copy, social media content, ebooks, media releases, marketing strategies 719 641-1446 Corporate Gypsy Social Media Maven Pen-for-Hire LindeeBrauerAndCompany.com
  • 12. “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show June 2, 2009