SlideShare a Scribd company logo
@gleonhard
             @futuresagency
Source: TBWA via Slideshare
Hat tip to Kevin Kelly
Aggregation
              Fragmentation




curation
Urban China has the largest percent of users who watch online video via
   their PCs, at 97 percent, with the U.S. following at 81 percent.
Source: Monty.de
Source: Trendspotting.com
Image via Flickr.com/rubicon
Source: CEO of Macmillan UK, paidcontent.org
Enforcing control when attraction, trust and
engagement is crucial will not generate new income
Source: my own darn iPad
Image: Flickr.com
http://arstechnica.com/media/news/2011/03/music-industry-will-force-licenses-on-amazon-cloud-playeror-else.ars
Content i.e. Artists   Advertisers
            Labels, Publishers
                                    Device
Telcos &                            Makers
Operators




                   Social
                  Networks
Image licensed from sevensheaven.nl
Image via Flickr.com/funcheye
Text
Timely &    Likable      Better service:
 contextual                 fluid, clean,
                           safe and easy
Fair and
                               Better
attractive
                             interface
pricing *

    Better              Social and inter-
    tools                 connected
Source: Kevin Kelly kk.org
China’s advertising market is forecast to grow by 16% in 2011, 4x the global average.




                                          Current trends suggest it will overtake
                                          the U.S. market in the mid-2020s
Source: http://venturebeat.com/2011/04/07/how-html5-will-kill-the-native-app/
Selling Entertainment Online: The Future (WebWednesday Hong Kong)

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