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Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
“Think of personal data as the digital record of everything
   a person makes and does online and in the world”
Image licensed from sevensheaven.nl
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Source: Forbes Blog Post by Venessa Miemis
Source: Flickr.com/dunechaser
Source: Economist.com Satoshi Kambayashi
Image licensed from sevensheaven.nl
Source: Layar.com/Youtube




Source: Kevin Kelly
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Dumb   Smart
Dumb   Smart
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Source: Trendspotting.com
Source: PaidContent.org
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Hat tip to Shelly Palmer
Data is the new Oil: paying with attention is the future of media
Timely &      Likable   Better service: fluid,
   contextual               clean, safe and easy

Fair and
attractive                    Better interface
pricing *

                            Social and inter-
   Better tools               connected
Data is the new Oil: paying with attention is the future of media
Transparency: data usage disclosure, at all times
   Control: opt-in participation with immediate
   feedback in rewards balance, re-set options
   Trust: certified by standards and maybe a
 recognized and acceptable identity consortium
 Value: discounts, special offers and lots of ‘free
   stuff’ as a result of allowing data collection
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media
Data is the new Oil: paying with attention is the future of media

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