Data is the new Oil: paying with attention is the future of media

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This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. More at http://gerd.fm/m9SN2f

Business Technology

“Think of personal data as the digital record of everything
a person makes and does online and in the world”

Source: Forbes Blog Post by Venessa Miemis

Source: Economist.com Satoshi Kambayashi

Source: Layar.com/Youtube

Source: Kevin Kelly

Timely & Likable Better service: fluid,
contextual clean, safe and easy

Fair and
attractive Better interface
pricing *

Social and inter-
Better tools connected

Transparency: data usage disclosure, at all times
Control: opt-in participation with immediate
feedback in rewards balance, re-set options
Trust: certified by standards and maybe a
recognized and acceptable identity consortium
Value: discounts, special offers and lots of ‘free
stuff’ as a result of allowing data collection

Data is the new Oil: paying with attention is the future of media

A slideshow on the key trends that are impacting the future of media, content, entertainment and publishing. Read more http://www.futuristgerd.com/category/content-media/ If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

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This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon) If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

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This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/ "Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."

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