This case stude was under taken in 2014, as a course work for Rural Agriculture work experiance.

1. 1

2. 2

3. Neenu Chandaran
Monica Jyoti Kujur
3

4. 44

5. 55

6. The member should be a lady
There is no restriction of APL or BPL
Only 1 member per family
Women more than 18 years of age
members should belong to same ward
Group of 10-20 members
1
5
4
3
2
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7. 2006 – JEEVA came in to existence.
2010 – 5 member group formed NANDINI
2011 – started banana cultivation in the
name HARITHA
2014 – NANDINI have dairy
- HARITHA have and banana
cultivation, rabbitary,
and goat unit
77

8. Kudumbashree Jeeva
Nandini
Mercy
Johns
Soumya
Haritha
Soumya
President Secretary Leader
88
JLGRME

9. 9
Contact details
NHG - JEEVA
Pukkode
Alagappanagar P.O.
Thrissur district
Kerala
Phone no. 9446828692

10. Sl.
No.
Name Age Class
1. Sulochana 51 5th
2. Geetha Kuttappan 48 10th
3. Sherli babu 36 10th
4. Jency Kochappan 42 10th
5. Soumya Biju 32 BA
6. Mercy Johns 45 10th
7. Sreeja Anto 33 12th
8. Jenny 35 12th
9. Lilly 44 10th
10. Lekha Suresh 36 10th 1010

11. 11
1
1
JEEVA
• Thrift –Rs.
20/person/week
NANDINI
• Loan – 4 Lakh
• Subsidy –
1,50,000
• Interest – 7%
HARITHA
• Loan – 1 Lakh
• Subsidy –
interest free

12. Location map
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13. N
S
EW
1313

14. 1414

15. 2 cows + 2 calfs 4 cows + 4 calfs 2 cows + 3 calfs
3 cows + 3 calfs 2 cows + 2 calfs 1515

16. Morning
milking
12-
15L/day
• Rs.33/L
Evening
milking
6-8L/day
• Rs. 27/L
• Rs. 40/L
Cowdung
15kg/day
• Rs. 1/kg
Calf
1/cow/
year
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• Rs. 3000/calf

17. Meat
•Rs. 250-
300/kg
Manure
500g/day/goat• Rs. 4/kg
Malabari -5 Does and 2 Bucks
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18. meat • Rs.200/kg
manure
• Manure
for banana
cultivation
Selling
of pairs • Rs. 700/pair
Total-40, female- 26, male- 14
•Soviet Chinchila,
•Grey Gaint,
•Newzealand White
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19. banana • Rs. 23/kg
Area – 3 Acre , Nendran banana
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20. Kudumbashree
Thrissur flats
Milk society
Neighbors
2020

21. • retailer
• consumer
Rabbit
• retailer
• consumergoat
•wholesaler
•Retailer
•consumer
banana
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22. Cost of Banana cultivation(2000 Nendran)
1. Hired labour = Rs. 9,000
2. Hired machine = Rs. 500
3. Planting material = Rs. 24,000
4. Manures = Rs. 15,000
5. Plant protection = Rs. 15,574
6. Fertilizers = Rs. 26,920
7. Transportation = Rs. 4,660
8. Interest on working capital= Rs. 8,628
Total cost = Rs. 1,04,282 22

23. Maintenance cost
Particulers Goat(Rs.) Rabbit (Rs.) Cow (Rs.)
(for 1 cow)
Feed 22,600 54,750 38,690
Medicine 1,000 - subsidy
miscellaneous 500 500 1,500
total 24,100 55,250 40,190
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24. Activities Cost (Rs.) Returns(Rs.)
Dairy unit 5,62,660 13,04,820
Goat unit 24,100 76,212
Rabbit unit 55,250 2,40,000
banana 1,04,286 4,41,600
Total 7,45,892 20,62,632
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25. Each member is rearing cow in their home and
profit is earned individually
Banana cultivation, rabbitery and goatery is done
by all the members collectively and profit is shared
among themselves
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Profit sharing
7,57,812
1,83, 636
5,74,176 1,14,834
13,04,820 5,62,660 742160 1,48,432
returns cost profit Profit/head
Nandini
Haritha
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27.  Increasing the number of cows
 Vegetable cultivation.
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28. • Poor road facilities
• Fluctuation in price
• Marketing channel
include middlemen
• Medicine not available
• Disease incidence of cow
• Continuous guidance
from CSD
• Simple procedures for
availing loan
• Well organized
marketing for milk.
• Lack of
unity
• Family support
• Total fund is use
for production
purpose.
Strength Weakness
ChallengesOpportunity
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29. 29
1. Inter cropping in banana
2. Marketing of banana pseudostem
3. Starting a compost unit
4. Processing of banana
5. Direct selling of meat
6. Making of curd from milk

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