W2O Group's President, Bob Pearson, outlines key factors to consider while choosing social media partners and agencies for your business. This was originally presented at the Internet Retailers Conference in Chicago.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
Building Brand Value Through Social Customer Service W2O Group
At Social Fresh West in San Diego Chuck Hemann, Group Director of Analytics for WCG, presented on how companies can build brand value through social customer service. Using an analytics-based approach brands can improve relationships with customers, build loyalty, increase the number of recommendations your customers make and improve overall customer satisfaction.
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Building Brand Value Through Social Customer Service W2O Group
At Social Fresh West in San Diego Chuck Hemann, Group Director of Analytics for WCG, presented on how companies can build brand value through social customer service. Using an analytics-based approach brands can improve relationships with customers, build loyalty, increase the number of recommendations your customers make and improve overall customer satisfaction.
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
1. How to choose the right social media
partners
June 5, 2015
2. Why does this matter?
2 Contents are proprietary and confidential.
3. Ten Reasons Why Selecting the Right Firm Matters
• #1 – We can identify the exact influencers and sharers who matter
• #2 – We can build our own audience architecture for a brand
• #3 – We can use ESO (earned, shared, owned) to make paid smart
• #4 – We can optimize our spend if we do #3
• #5 – We can see what language, channels and content matter, precisely
• #6 – We can magnify the efforts of all agencies if we align
• #7 – We can create better content with right insights
• #8 – We can move from responsive design to responsive experience
• #9 – We can work globally from fewer locations
• #10 – We can build ROI metrics that ensure we are no longer guessing
3 Contents are proprietary and confidential.
5. Most RFPs, scorecards and check lists are
ineffective
5 Contents are proprietary and confidential.
6. Why ineffectiveness occurs
• Agencies learn how to take tests
• Most questions are the same, so cut and paste replaces real thinking
• Market knowledge is rarely tested
• Questions are tactical, not strategic
• Background “knowledge checks” rarely done
• In today’s world, you can review your team online pre-meeting, but
we often don’t
• The best firms don’t always do every rfp
• Are you getting who is available vs. who you need?
6 Contents are proprietary and confidential.
8. 10 common complaints about social media
agencies
• #1 – Everyone is an expert – really?
• #2 – Cut and paste plans – same plan, many brands
• #3 – Ideas not backed up by data – are conference rooms of people
smarter than the market?
• #4 – No real idea who shapes the market – who are the 1% and the
9% who create content and share your brand’s story?
• #5 – Non-existent or weak campaign metrics – it’s not about page
views or hits or views and hasn’t been for a long time
8 Contents are proprietary and confidential.
9. 10 common complaints….
• #6 – Lack of understanding of the customer journey
• #7 -- Lack of understanding of internal approval processes – “can
you approve this so I send right now” vs. “how do we prepare so we are
agile?”
• #8 -- Non-actionable insights in a pretty dashboard
• #9 – Lack of industry knowledge – that’s great you understand
Facebook or Twitter, but what about my marketplace?
• #10 – Lack of experience ingesting data streams – earned, shared,
owned, paid media and sales data
•
•
9 Contents are proprietary and confidential.
10. What do agencies dislike from clients?
• #1 – The impersonal cattle call
• 6+ firms implies agencies are commodities
• 3 firms implies the client cares
• #2 – Lack of clarity in brief
• Info is same stuff we can see online
• #3 – Inability to get questions answered clearly
• In effort to be fair, the direction becomes unfair
• #4 – A focus on price too early in the process
• The worst are auctions to make final decision
• #5 – Being referred to as a vendor
• Are you going to become a trusted partner or just a service?10 Contents are proprietary and confidential.
11. Agencies are thinking “you don’t know us well
enough….how can we get you to know more
about our tremendous knowledge, skills and
people?”
11 Contents are proprietary and confidential.
12. The answer is simple.
Select your agencies in a different manner.
If you want the best, let your agencies show you
why they are
Pick great athletes and teams
12 Contents are proprietary and confidential.
13. #1 – If you have to do an RFP, make it a RFK
Request knowledge, not a presentation
13 Contents are proprietary and confidential.
14. Test by scenario
• Develop the scenarios important to your brand
• Assume 3-5 scenarios so you have a range
• Ask each agency to listen to a scenario, take 15
minutes and then explain what they will do
• You’ll see how they think and if they do it together
• You’ll see what their models really are vs. slides
• You’ll understand how much experience they are
drawing on
The move to “Knowledge” vs. “Presentation”
14 Contents are proprietary and confidential.
15. #2 – Assess the social media presence of your
agency and the team on your business
15 Contents are proprietary and confidential.
16. Three areas to assess
• #1 – Thought Leadership – what do they write about
related to your business?
• #2 – Your Team – what does your team do socially on
Twitter, Facebook, LinkedIn Instagram, other? Are
they leading by example?
• #3 – Willingness to Evolve – is the agency or your
team challenging the status quo in the public domain?
Or just toeing the line?
16 Contents are proprietary and confidential.
17. #3 – Ask a few questions that test market
knowledge
if you are passionate about an area, you are
learning continually
17 Contents are proprietary and confidential.
18. Examples of questions to ask today
• What data streams do you ingest today?
• Should name specific partners & channels
• What’s your view on security for our brand?
• Could discuss spam, malware, bots, click-fraud
• What’s your favorite software to use for your
products?
• Java? Use elastic search? Apache?
• How do you use social media to market your own
firm?
• Walk the talk?
18 Contents are proprietary and confidential.
19. #4 – The clues are all available
Your firm should be insight-driven and know
how to identify what to do, based on analytics
19 Contents are proprietary and confidential.
20. The questions to ask
• Influencers – how many drive a market and how do
you know who they are?
• Language – how many keywords drive people to our
story and how do you know?
• Content – how do you determine the content we need
to put out vs. what we do today?
• Channels – how do you know which social/media
channels are most important?
20 Contents are proprietary and confidential.
21. #5 – Understand how the buyer’s decision-
making process is impacted in an omnichannel
landscape
21 Contents are proprietary and confidential.
22. How to assess omnichannel abilities
• Attitudes/Behaviors – how do you assess?
• Marketing Funnel – how do you increase/shape
demand?
• Causality – how does social media impact SEO? paid
media choices? CRM? conversion? reviews?, in-store
experience?
• Customer Service – how do you improve customer
service? Help with returns?
• Point of Sale – what can you do to leverage
packaging? Displays? Labeling? coupons
Example…..product x
22 Contents are proprietary and confidential.
23. #6 – How do you help with the “first sale” vs.
the “second sale”?
23 Contents are proprietary and confidential.
24. Key questions on 1st and 2nd sale
• The 1st sale
• How do you map out the customer journey?
• Which aspects of the journey are you weak in?
• Who do you partner with and why?
• The 2nd sale
• How do you keep in touch with customers?
• How do you build loyalty?
• Do you make your client smarter via cumulative
knowledge and if so, how?
24 Contents are proprietary and confidential.
25. #7 – How do you get smarter each day you work
with us?
25 Contents are proprietary and confidential.
26. Questions to judge if you are getting
smarter
• Follower Strategy – how do you build followers for
our brand and how does it increase in value over
time?
• Customer Index – do you track all customers or a
representative sample and what does that lead to?
• New Opportunities – provide examples of new ways
to reach customers gained via your approach
26 Contents are proprietary and confidential.
27. #8 – New, innovative areas require intellectually
scalable models
What models does the firm use to ensure
consistency and why do they add value?
27 Contents are proprietary and confidential.
28. Ask three simple questions
• How would you identify our next 100,000 customers?
• Ability to use data
• What would be your approach to shape their views?
• Ability to tie data, creative and engagement together
• How would we measure your success?
• Ability to show ROI
28 Contents are proprietary and confidential.
29. #9 – Don’t judge case studies. Judge people
and their ability to assess information
29 Contents are proprietary and confidential.
30. Why case studies are low value & what to do
• Low value because….
• The story is rehearsed
• Every case study shows AWESOME, AMAZING, BEST
IN CLASS WORK! WOW!
• The people in the room probably didn’t do that work
• New approach
• What are your key learning’s from ALL of your clients
and how do you apply them to evolve your offering?
• Please give us 5 examples and explain the before and after
for your offering
30 Contents are proprietary and confidential.
31. #10 – How do you partner with other agencies?
Why and when do you do so?
31 Contents are proprietary and confidential.
32. Questions to ask on partnering
• Difficulty of partnering –we know it is hard. Tell us
how you get there.
• Reference –do you have a partner we could call?
• Results – why were results better together?
32 Contents are proprietary and confidential.
33. #11 – Ask the agency to explain how they align
with internal processes
How client service oriented are they?
33 Contents are proprietary and confidential.
34. Questions about internal processes
• In-house experience – who on the team has worked
in-house and knows how to gain right approvals?
• Policies & Guidelines –do you develop policies,
guidelines and training for companies today?
• Map an example – explain two examples of how you
accelerate internal approvals through your approach
34 Contents are proprietary and confidential.
35. #12 – How to get the right metrics in place
35 Contents are proprietary and confidential.
36. Establishing the right metrics
• Create three buckets
• Behaviors
• Any action that shows intent from visits to shares to likes to
retweets to views
• Audience
• Measure what your audience does that shows a change
in behavior
• Increased time reviewing brand story to actual purchase to
higher share of conversation for a specific audience
• Alignment
• What are the metrics that matter for each brand priority?
36 Contents are proprietary and confidential.
37. The final question is a question
“What questions will you ask yourself to
determine if your strategic plan should
change?”
How will you share this with us?
37 Contents are proprietary and confidential.
38. Wisdom of leaders who
innovate in social media
38 Contents are proprietary and confidential.
39. Key Innovation Traits of Top Leaders
Vision that is incremental and continual
It just never stops………
Ability to see gaps in the market without full research
Continual learning leads to powerful gut feel
Plans align and change based on customer insights
Politics and trade-offs are not part of their vocabulary…usually
Desire to fight off antibodies
The “debate” is actually fun
Intense desire to learn faster than competitors
Reading, networking, best team and more
Contents are proprietary and confidential.
40. The “Real Lessons” from Global Leaders
Top 10
1. Transform your company, not a department
• Empower your COE with goal of full integration
2. Think of all current models as old school
• Issues management to media planning
3. Centralize strategy, decentralize execution
• Build official models and the Brand X way to operate
• Have a “social media roadmap” and integrate with IT
4. Realize your consultants are learning too
• Learn from the leaders and teach your agencies
5. Learn how to Fail Fast
• Think in terms of economic concepts, e.g. price elasticity
• What is the market sensitivity to your ideas?
Contents are proprietary and confidential.
41. The “Real Lessons” from Global Leaders
6. Focus on ROI from the beginning
Build share of conversation, demand and more
7. Never guess
Answers are right in front of you if analytics are strong
8. Innovators will drive change. Find them
9. Dinosaurs protect yesterday’s models at all costs
Watch out for antibodies
10. Become a student of digital
You will think different, e.g. 27 vs. 10 languages to reach majority of people globally
Contents are proprietary and confidential.
42. The slides will be available on
blog.wcgworld.com – “Common Sense” blog
@bobpearson1845
Book – PreCommerce
Next Book 2016 -- Storytizing
42 Contents are proprietary and confidential.