Traditionally, marketers make promises to customers and prospects, and the rest of the organization has to scramble to keep the promises. In today’s customer-centric era, that’s no longer tenable. Customers demand a seamless and cohesive experience. The entire organization must work as one, identity with the customer and ensure that expectations match reality.
The technical architecture that delivers customer experience must protect the customer relationship as well as flex to fulfill as-yet-unknown requirements even as it provides continuous value to each customer and internal user.
Together, empathy and agility form the crucial foundation for today’s competitive digital enterprise.
Join Tim Walters, co-founder and principal analyst at Digital Clarity Group, and Serge Huber, Chief Technology Officer at Jahia, for a lively discussion about the power of organizational empathy and agility in delivering quality customer experience.
Discover the following (and more!) in this dynamic one-hour webinar:
- How re-imagining customer relationships can drive enterprise-wide transformation.
- The power of Conway's Law
- The importance of your organization reflecting the experience you want to offer.
- What future-proofing your technology means in practical terms.
- The critical elements of agile architecture.
Jahia CMO Kevin Cochrane presented at Gartner's Digital Marketing Conference about what it means to truly invest in customer experience (CX).
"Brands that win will focus on customer experience. They will bring back the human element. They will connect, protect and respect their customers. They will expand their focus beyond data-driven marketing and customer acquisition to the post-login experience.
In other words, they will make their customers smile."
Riding the convergence of Social, Mobile, and Cloud to create new media model...Shree Dandekar
As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
Jahia CMO Kevin Cochrane presented at Gartner's Digital Marketing Conference about what it means to truly invest in customer experience (CX).
"Brands that win will focus on customer experience. They will bring back the human element. They will connect, protect and respect their customers. They will expand their focus beyond data-driven marketing and customer acquisition to the post-login experience.
In other words, they will make their customers smile."
Riding the convergence of Social, Mobile, and Cloud to create new media model...Shree Dandekar
As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...Salesforce Marketing Cloud
When most people think of modern marketing, they think about digital—display ads, search, retargeting, email, texts, social. But the truth is print can be highly valued, especially when used in the context of a broader omni-channel customer journey. This session will explore how two leading marketers use automation to create synergy between print and digital campaigns, resulting in substantial cost reductions and dramatically improved response rates.
Creating Exceptional Customer Experiences with Social CRM [IBM, SugarCRM and ...Highland Solutions
Creating Exceptional Customer Experiences with Social CRM.
Delivering exceptional experiences for your clients is essential to your business' growth. Empower your entire organization—from customer-facing employees to senior management—to create relevant communications, dependable expectations and deeper relationships. Companies on the leading edge of social business understand that the role of the customer is not only critical but also changing.
In this webcast, business leaders from IBM, SugarCRM and Highland Solutions will discuss the rise of informed Customer 2.0, the client experience imperative and the evolution of customer-focused, social CRM technologies. Woven into the fabric of the client experience, these technologies provide organizations with the capabilities to access and synthesize valuable external research and internal information, leading to consistent client conversations and ultimately expanded engagements and brand loyalty.
Highlights
-Scott Taback, Vice President of Business Development at Highland Solutions, will discuss the changing customer profile (Customer 2.0) and the benefits of being a customer-centric organization. Additionally, he will talk about the importance of creating a consistent client experience from administration to sales, enabled by integrated social business technologies.
-Clint Oram, co-founder and CTO of SugarCRM, will discuss how SugarCRM enables every customer-facing professional--every seller, every customer service rep--with the tools to effectively build customer relationships. He will also speak to why CRM is the cornerstone of a client-focused organization, enabling them to provide a unique and differentiated customer experience from every phone call to every visit to the store.
-Christopher Crummey, Worldwide Director of Sales for Social Business and Exceptional Digital Experience at IBM, will talk about how IBM sellers use social CRM to delight their customers. He will also discuss the latest in SugarCRM integrations to IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
-Laurence Leong, Senior Director of Strategic Partner Marketing at SugarCRM, will discuss new SugarCRM integrations for IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
Key Takeaways
In this webinar, we will discuss:
-Engaging Customer 2.0 and the benefits of being customer-centric
-Creating a consistent client experience from administration to sales
-Empowering employees with integrated social business technology
-Putting the "i" in CRM (hint: it's about the individual)
-A Day in the Life of the Digital IBMer using Social CRM
-IBM’s initiatives to meet customer needs in the social business space
-New SugarCRM integrations for IBM Connections, Notes and SmartCloud for Social Business
-How IBM, SugarCRM and Highland Solutions can create value for your clients leveraging social business technologies
Absolutely nothing can enable sales if the hard work of developing a fully supported sales strategy is not done. This whitepaper discusses the importance of developing a strong sales process and provides a roadmap to building one.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...Salesforce Marketing Cloud
When most people think of modern marketing, they think about digital—display ads, search, retargeting, email, texts, social. But the truth is print can be highly valued, especially when used in the context of a broader omni-channel customer journey. This session will explore how two leading marketers use automation to create synergy between print and digital campaigns, resulting in substantial cost reductions and dramatically improved response rates.
Creating Exceptional Customer Experiences with Social CRM [IBM, SugarCRM and ...Highland Solutions
Creating Exceptional Customer Experiences with Social CRM.
Delivering exceptional experiences for your clients is essential to your business' growth. Empower your entire organization—from customer-facing employees to senior management—to create relevant communications, dependable expectations and deeper relationships. Companies on the leading edge of social business understand that the role of the customer is not only critical but also changing.
In this webcast, business leaders from IBM, SugarCRM and Highland Solutions will discuss the rise of informed Customer 2.0, the client experience imperative and the evolution of customer-focused, social CRM technologies. Woven into the fabric of the client experience, these technologies provide organizations with the capabilities to access and synthesize valuable external research and internal information, leading to consistent client conversations and ultimately expanded engagements and brand loyalty.
Highlights
-Scott Taback, Vice President of Business Development at Highland Solutions, will discuss the changing customer profile (Customer 2.0) and the benefits of being a customer-centric organization. Additionally, he will talk about the importance of creating a consistent client experience from administration to sales, enabled by integrated social business technologies.
-Clint Oram, co-founder and CTO of SugarCRM, will discuss how SugarCRM enables every customer-facing professional--every seller, every customer service rep--with the tools to effectively build customer relationships. He will also speak to why CRM is the cornerstone of a client-focused organization, enabling them to provide a unique and differentiated customer experience from every phone call to every visit to the store.
-Christopher Crummey, Worldwide Director of Sales for Social Business and Exceptional Digital Experience at IBM, will talk about how IBM sellers use social CRM to delight their customers. He will also discuss the latest in SugarCRM integrations to IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
-Laurence Leong, Senior Director of Strategic Partner Marketing at SugarCRM, will discuss new SugarCRM integrations for IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
Key Takeaways
In this webinar, we will discuss:
-Engaging Customer 2.0 and the benefits of being customer-centric
-Creating a consistent client experience from administration to sales
-Empowering employees with integrated social business technology
-Putting the "i" in CRM (hint: it's about the individual)
-A Day in the Life of the Digital IBMer using Social CRM
-IBM’s initiatives to meet customer needs in the social business space
-New SugarCRM integrations for IBM Connections, Notes and SmartCloud for Social Business
-How IBM, SugarCRM and Highland Solutions can create value for your clients leveraging social business technologies
Absolutely nothing can enable sales if the hard work of developing a fully supported sales strategy is not done. This whitepaper discusses the importance of developing a strong sales process and provides a roadmap to building one.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world. This presentation is an Introduction to a white paper by Mitch Lieberman: Enterprise Customer Experience.
If you would like to receive a copy of the white paper, please send an email to info@dri-global.com
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
A brand is not your logo. A brand is not your identity. A brand is not a product.
A brand is a person’s gut feeling about a product, service, or organization. Brands are now defined by individuals, not companies or markets. It’s a gut feeling because people are emotional, intuitive beings and make decisions based upon those feelings. So, it’s not what you say it is, it’s what they say it is.
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
The Road ahead: What we see as the future of digital. By Elie AuvrayJahia Solutions Group
Elie Auvray, Chief Product Officer and Co-Founder of Jahia takes audience to the year 2028 and explains what we see as the future of digital and how we will continue to support brands delivering great experiences.
About Jahia: Jahia is an international software vendor that provides the most complete and integrated open-source Java Digital Experience Platform unifying CMS, Portal, Digital Marketing and Commerce.
The ultimate search of the perfect customer experience By Brian SolisJahia Solutions Group
Are you experienced?
The ultimate search of the perfect customer experience: What is means for brands and how to create them. Presented by Brian Solis.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
“Changing world of Retail! Make your digital experience conversational and emotional, enrich customer communities, be mission-driven and inspire new format of business." Catherine Barba, Entrepreneur & Business Executive specialised in Retail.
The power of great customer experience in today’s world. Olivier Mourrieras &...Jahia Solutions Group
Very interactive session on Customer Experience by Olivier Mourrieras, CX consultant & former E-On Executive and Markus Edgar Hormeß, Service Innovation Expert, Global service Jam. Great start to this session with connected thumb wrestling among all audience! 'CX is the new battle field’. CX is more important than product and services. where the customers starts in your company?
Making Digital simpler. Occam’s Razor, Horses, Zebras, and EvolutionJahia Solutions Group
Michael Tupanjanin, CEO at Jahia talks about the recent trends in digital experience marketplace worldwide and the company's strategy and focus for the years to come.
An In-depth presentation of Jahia cloud offerings, speed of migration to the Jahia Cloud and easy of maintenance by Julian Maurel, Product Manager - Cloud at Jahia & Abass Safoutou, IT Solutions Architect at AWS.
Serge Huber, Chief Technical Officer & Co-Founder of Jahia demonstrates the process and implications of going Headless with Web CMS expecially Jahia DX.
Making the life of patients easier in the healthcare sector thanks to digital...Jahia Solutions Group
Customer Case study: Making the life of patients easier in the healthcare sector thanks to digital, presented by Metin Ergener, DXM Solutions Lead at CapGemini for Alliance RX/Walgreens Prime (Capgemini Invent).
Impletementing Analytics - Stop talking, Start doing! by Ben Salmon, We are C...Jahia Solutions Group
Ben Salmon, Co-Founder of We are Crank talks about the importance of learning from data coming from various sources such as Digital Ads, Emailing campaigns, etc. He does a great job in explaining us to act upon the data insights.
Strategy for content with local and global sites by Romain GauthierJahia Solutions Group
Global to Local: Strategy for content with Local sites vs Global sites and how to make them work - Local sites manager - Romain Gauthier, Product Manager -Marketing Factory , Jahia.
Apache Unomi presentation and update. By Serge Huber, CTO JahiaJahia Solutions Group
Serge Huber, CTO & Co-founder of Jahia presents Apache Unomi Project and it's evolution over years. He also updates us with the project's upcoming news & updates.
Personalisation and Headless in a business context by Lars PetersenJahia Solutions Group
Personalization de-mystified. Learn the why, where and who you should personalize for and how to get started with practical examples.
Headless in a business context. Content as a service and what it means for the business and headless pitfalls to avoid. Lars Petersen is a Co-Founder of Altola, Inc.
Welcome note to Jahia Days by Gary Roberts, CCO - Jahia and a Keynote by Gilles Babinet, Entrepreneur, EU Digital Champion for France.
“Now and future is all about the modular platforms both vertical and horizontal. Everything becomes connected. The end of silos within any organisation." Gilles Babinet
A customer journey with AI : Example of Watson AI, Commerce IO Hybris and Jahia. How to connect to the next big thing and to a legacy system. Presented by Xavier Vaccari, CTO - Softeam Group and Elie Auvray, Chief Product Officer - Jahia.
Agency testimonial// Using CX to unlock Total Experience :Tribal Worldwide’s Total Experience (TX) Approach is bound together by six separate practice disciplines.
David Balko, Chief Client Officer of Tribal
AI-monitor & Marketing Factory, customer case study by Valerie VociJahia Solutions Group
Customer Testimonial: Leveraging Jahia's Marketing Factory solution to drive personalisation, AB testing and analytics for multi-lingual websites. Presented by Valerie Voci, Chief Information Officer (CIO) of AI-Monitor
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
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2. 2
1
2
3
CX Business Models
Being personal in a
digital world.
Consumer Voices
Writing content to
optimize thought
sequences.
Trusted By Design
Hard / Soft
requirements.
1
2
3
AGENDA
WHAT WE WILL COVER
Kevin Cochrane is
Jahia’s Chief Marketing
Officer. Prior to Jahia,
he spent the past 22
years of his career in
content management
and digital marketing.
Lynn Scheurell is the
Director of Content
Marketing for Jahia. She
has been creating
experiences in digital
marketing and messaging
since 1998.
5. 5
• Over time,customer business
modelsadapt – it’s the nature
of business.
• Personas are being superseded
by outcome-relatedvisitor
typesderived from usage data.
• Marketersmust get savvy!
PERSONAS, AVATARS & TIGERS – OH MY!
6. 6
WHY DO WE DO IT?
• To market to our customers and meet their needs – even
before they ask or know they HAVE a need!
• To be seamless in our comprehensive support.
• To build sustainable relationships.
7. 7
THE BALANCE POINT
Marketers who want to serve
their customers better by
understanding them.
Customers who want to feel safe
and in control of their personal
data online.
8. 8
• Your businessmodel
determinesthe interactions
customerswillhave with your
brand.
• Brand values drive the quality
of your interactions.
• Your businessmodelMUSTbe
of relevance and value to your
customers.
CX BUSINESS MODEL BASICS
9. 9
CX BUSINESS MODEL KEYS
• C-Suite harmonic vision
• Ubiquitous responsibility
(throughout organization)
• Supportive / open / willing
corporate culture
• Data-driven performance /
refinements
• Know your DNA: Distinct Niche
Advantage
10. 10
EMERGING CX BUSINESS MODELS
• Disruption & Unification
• Innovation (based on un-met
needs)
• Outside In Transformation
(workflow adjustment)
11. 11
YOUR TURN: CONSIDERATIONS
FOR NEW MODEL
• What marketplace trends do I see in other industries?
• What do I already know about my customer’s needs and
wants that I have not yet addressed?
• Where is the growing edge of my industry? (And is
anyone already on it?)
• What needs to be eliminated? Reduced? Increased?
Innovated? to meet my customer’s needs better?
13. 13
BUYING TRIGGERS ARE EMOTIONAL NEEDS
• Customers respond to your brand’s positioning AND the
urgency of their need.
• The 9 ‘sales’ your copy must make for conversion:
1. Attention 2. Readership 3. Benefit
4. Credibility 5. Uniqueness 6. Value
7. Safety 8. Convenience 9. Now
14. 14
PRAXEOLOGY
• People make decisions based on an economic principle called
Praxeology – either on mathematical value or hedonic value.
• Something has more (hedonic) value when it’s more fun,
easier, simpler, less stressful, feel special / important / unique.
• Sell perspective for hedonic value (the choices that led to
______, reactions, thought process, motivations, experience…).
15. 15
• Soundingthe alarm
• Seeing the future
• Telling the truth
• ???
You MUST have perspective
to stand out in your industry!
TYPES OF
PERSPECTIVE
16. 16
4 CONSUMER VOICES: A NEW APPROACH?
Competitive Methodical
Spontaneous Humanist
Fast Slow
Logical
Emotional
17. 17
TO KEEP THIS FAMILIAR…
Competitive Methodical
Spontaneous Humanist
18. 18
HUMANIST: ‘PEOPLE’ PEOPLE
• Characteristics: intuitive / feeling, ever-deeper intimacy, empathic,
spiritual, significant, potential, honesty, take care of you, think
relationally, put others first, hard for them to receive, creative,
value relationships, fear separation, listeners, acceptance, freedom,
value human development once invested, long-term, FOMO.
• Needs: referrals, trust symbols, stories, testimonials, connection
points with community, social proof.
• Points of Resolution: credibility, success stories, reviews, to be
in good company, trustworthiness, feeling of ownership.
19. 19
METHODICAL: PREPARED PEOPLE
• Characteristics: senses / judges, "adult", infrastructure,
emotional / quick decisions, facts, logical, document truth,
love organized, don't like personal touch, don’t like
irresponsible, like specifics and details, look for what's wrong,
JOMO.
• Needs: Fine print, details, process, plan ahead, proof,
guarantees.
• Points of Resolution: see connectors, process, case studies,
specifications, samples, competing solutions, standards.
20. 20
SPONTANEOUS: ADVENTURE PEOPLE
• Characteristics: senses / perceives, action, adventure, best in
crisis, logical / slow decisions, live in the moment, don't scroll,
sensory, flexible, bright / shiny objects distract, on personal
quest for impact, big statements, want excitement, don't like
details, fear missing out, YOLO.
• Needs: how to get it quickly, customize, narrow my choice,
how will it let me enjoy life more?
• Points of Resolution: color, ease of use, delivery, size,
discounts, price, return policy.
21. 21
COMPETITIVE: SILVER BULLET PEOPLE
• Characteristics: intuitive/ thinking,formulaic,‘show me’ design,precision,
control,skeptical,logical / quick decisions,competence,curious,control,
challenges, goal-oriented,complete tasks,am I in the right place and why
should I stay?, motivated,image conscious,planner,not hedonistic,
intense,carry grudge,no scrolling,once clear they decide fast, often starts
competitive and goesmethodical.
• Needs: big headlines,what's in it for me?,benefits,will thismake me more
credible / look better / keep me achieving / have recipe for better life?
• Pointsof Resolution: Newness,appeal to others,brand,guarantee,
rating,endorsements,cutting-edge,less about price.
22. 22
YOUR TURN
• What (hedonic) values could we explore in our content
further?
• What perspective does our copy promote?
• Does our content (substance) and copy (selling) speak to
the different voices? If yes, how are our results different
than when we do not write to those voices? If no, what
can we do better with this knowledge?
24. 24
DIGITAL AGILITY GIVES YOU…
A WAY TO DELIVER RESPONSIVE CUSTOMER EXPERIENCES
3DATA PROTECTION
Your customer experience
is your reputation.
Reputation sells.
Be reputable.
“
”
2PERSONIFICATION
1TRUSTED BY DESIGN
33. 33
WHAT THEY REALLY DO
MORE THAN WE THINK
Collect data
Send data to third parties
Mine data
Sell data analysis
Some of this might be acceptable, but
you need to know about it and have
some control over it
34. 34
NOT ONLY AN ENTERPRISE EXPECTATION
EXPECTATIONS REALITY
BI
SALES
SUPPORT
@
REPORT
CMS
ANALYTICS
CRM
ID
MA
?
35. 35
EMERGING REGULATIONS
US-EU Data Sharing Imperative
Europeans can sue the U.S. government for disclosing personal data without consent.
Google Fined For Right To Be Forgotten
$112k for Google failing to comply with the ruling; in 2012, $167k for merging 60 privacy policies into one
w/ European Union saying Google violated the legal framework of the French Data Protection Act.
General Data Protection Regulation
Companies have 3 years to come up with data breach response plan that includes assessing consumer
risk and informs regulators w/in 72 hours of discovery.
Microsoft Suit
Suing the Justice Dept for requiring them to turn over customer data w/o notifying the customer.
Resource: https://www.dlapiperdataprotection.com/#handbook/world-map-section
36. 36
THE GOLDEN RULE OF DIGITAL MARKETING
DO NOT SURPRISE YOUR CLIENTS!
DO UNTO YOUR CLIENTS
AS YOU WANT FOR YOUR
MOTHER.
“
”WORDS TO WORK BY IN DIGITAL BUSINESS
37. 37
VISION BEHIND A TWO-YEAR PROJECT
It is time for Digital Marketing tools
to be more transparent and thus,
ethical.
39. 39
OASIS CONTEXT SERVER STANDARD
GOOOOOOAAAAALLLLLSSSS !
PROVIDE A STANDARD
▪ A context server REST API
▪ An associated domain model
▪ An open source reference
implementation (Apache Unomi)
APPROVED
Make sure that the
standard is based on real
needs of the industry
DESIGNED FOR
GREATNESS
Not only CMS-specific, designed
to integrate with as many tools as
possible (CRM, ERP, mobile
applications, …)
40. 40
THE JAHIA WAY:
OPEN, ETHICAL & THUS SUSTAINABLE
DATA
PRIVACYThe Context Server
Standard
Apache
Data Aggregation and
management engine
The Reference
Implementation
UNOMI
Two trusted, solid and recognized
communities
41. 41
TARGETED FUNCTIONALITIES
MARKETING TO MARKETERS
UNOMI
User tracking
Event tracking
Goal tracking, scoring Segmentation Form
Input
tracking
Download
tracking
Impersonification
(personas)
A/B testing
Profile
(visitor,contact,leads)
management and export
Reporting
Privacy
management
42. 42
A CLEAN & OPEN ARCHITECTURE
+
UNOMI CORE
CXS
ID
directory
Segmentation
Engine
Events
Tracking
Engine
RESTFULAPI
+
DATA
BACK-END
FRONT-END
+
Apache
BI
SALES
REPORT
ANALYTICS
CRM
ID
MA
…
43. 43
Apache Unomi Privacy Management
Server information
Anonymize
Control event recording
Profile deletion
PROTOTYPE
44. 44
ONE DEFINITION OF APACHE UNOMI
A FRONT-END
FOR USER-CENTRIC
BIG DATA TECHNOLOGIES
“
”With data privacy from the ground up
45. 45
THE NEW MANDATE
ELIE AUVRAY, CEO, JAHIA
We are not driving commerce, nor trying to sell
anything other than bipartisan perspective and
knowledge. However, we are using Marketing
Factory to start steering our audience to our
mission-critical content.
~ Kevin Hastings, Web Manager,
National Governors Association (nga.org)
“
”
46. 46
RECAP: HARD VS. SOFT REQUIREMENTS
HARD REQUIREMENTS
• Systems agility
• Transparentstandards re:
customer data and protection
• Clearly written, public privacy and
cookie policy
SOFT REQUIREMENTS
• Commitment to customer-
centricity
• Internal ethics re: your behavior
• Consistent review of all activities
related to customer data to ensure
compliance
49. 49
THE NEW MANDATE
ELIE AUVRAY, CEO, JAHIA
THE WAY YOU HANDLE
YOUR CUSTOMER DATA
WILL DEFINE YOU AS A
COMPANY.
“
”
50. 50
YOUR TURN:
CONSIDERATIONS RE: PRIVACY
• Can you really erase ALL your customer’s data?
• Do you know where all data collected goes? Are your tools
integrated and cross-referencing?
• Does your website have a current privacy and cookie policy?
• Can your customers determine whether you can collect their
data?
52. 52
ADDITIONAL RESOURCES
AKA AVOIDING BACK injuriesLynn Scheurell
Director of Content Marketing
M: 760.534.4770
E: lscheurell@jahia.com
Kevin Cochrane
Chief Marketing Officer
M: 415.319.0028
E: kcochrane@jahia.com
53. 53
ABOUT JAHIA
A LEADING DX PLATFORM PROVIDER
Jahia Solutions Group (Jahia) is a leading provider of a customizable open
source Digital Experience Management platform that aggregates apps, data
and content and breaks down organizational silos to innovate the digital
customer experience to gain digital agility now and sustainable competitive
advantage with one-to-one customer relationships.
The Jahia digital experience management platform translates our
customers’ entire business ecosystem, from back-end operations to front-
facing marketing content, into streamlined functionality. Transforming
digital enterprise from the outside in, Jahia’s technology platform unifies
the customer journey and empowers users, includingnon-technical
personnel, to work effectively.
Founded in 2002 and headquartered in Geneva, Switzerland, Jahia has
offices throughout North America and Europe. Jahia counts hundreds of
global brands and governmental organizations, in more than 20 countries,
among its esteemed customers.
For more customer
successes, please visit:
www.jahia.com
JahiaSolutions
@jahia
info@jahia.com