#SEJThinkTank: Harnessing the Networks of Your Podcast Guests & Audiences

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Did you know you can raise more awareness for your podcast by leveraging the networks of your guests and audiences? In managing any content, you need to continuously build your audience. Join Kelsey Jones, Executive Editor at SEJ for presentation about looking at the resources you already have.

Kelsey Jones | Your Media Guests and Audience
Are Your Best Social Network
● 7 years of marketing and PR experience
● 11 years of journalism and editing experience
● Responsible for:
● SEJ’s entire content strategy
● Marketing Nerds podcast, which averages 1,000-2,000
downloads per episode (and growing)

@wonderwall7
Why Should You Care About
Guest and Audience Networks?
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
1. Birds of a Feather Flock Together
2. Build community
3. Organic Growth

Do you have
a podcast?
1. No
2. No, but I'm planning on
it
3. Yes
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
@wonderwall7

@wonderwall7
Offer click to tweets for guests.
clicktotweet.com
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Send guest a link when episode
is published.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Tag guests in Social Media Sharing.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Ask them for recommendations
for future guests.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Ask guests for
recommendations
for future guests.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

Where do you
get new podcast
guests?
1. Ask people in my network
2. Cold pitch people I look up to
3. From referrals or word-of-
mouth
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
@wonderwall7

@wonderwall7
Link to mentioned resources
on your website and/or Twitter.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Track Referral Sources.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Repurpose Content
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
How Does Repurposing Content = Advocates?
• Makes it as easy as possible
• Don’t Make Me Think by Steve Krug
• Can they share with their eyes closed?
• Different options suit all types of learners
• Going above and beyond makes you stand
out:
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Repurpose Content
• Transcribe audio or videos into long-form
blog posts using a transcription service
like Rev.com
• Translate podcasts content into webinars:
• More interactive format
• Focus on just one area
• Bring in other experts
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Use an easy-share podcast platform.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
Make Interaction as Easy as Possible
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

@wonderwall7
3 Takeaways
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
1. Let your guests promote your
podcast
2. Make sharing as easy as
possible
3. Repurposed content reaches
more people

#SEJThinkTank: Harnessing the Networks of Your Podcast Guests & Audiences

Content and images in this presentation are courtesy of Buzzsprout. Check out some of their services to begin podcasting today: https://www.buzzsprout.com/how-to-make-a-podcast For more podcast tips, follow @djgeoffe and @disruptivefm on Twitter... In this presentation on the Introduction to Podcasting we ask and answer: Why Podcasting for Marketing? What Makes a Podcast Great? Hardware and Software to Produce Your Content Creating, Distributing, Optimizing Your Podcast Hosting, Promotion, Directories for Your Podcast Analytics, Statistics, KPIs for Your Podcast Podcasting: The Future of Public Broadcasting or a Passing Fad? Check out more at http://geoffreycolon.net

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2. Kelsey Jones | Your Media Guests and Audience Are Your Best Social Network ● 7 years of marketing and PR experience ● 11 years of journalism and editing experience ● Responsible for: ● SEJ’s entire content strategy ● Marketing Nerds podcast, which averages 1,000-2,000 downloads per episode (and growing)

3. @wonderwall7 Why Should You Care About Guest and Audience Networks? Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences 1. Birds of a Feather Flock Together 2. Build community 3. Organic Growth

4. Do you have a podcast? 1. No 2. No, but I'm planning on it 3. Yes Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences @wonderwall7

6. @wonderwall7 Offer click to tweets for guests. clicktotweet.com Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

7. @wonderwall7 Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

8. @wonderwall7 Send guest a link when episode is published. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

9. @wonderwall7 Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

10. @wonderwall7 Tag guests in Social Media Sharing. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

11. @wonderwall7 Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

12. @wonderwall7 Ask them for recommendations for future guests. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

13. @wonderwall7 Ask guests for recommendations for future guests. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

14. Where do you get new podcast guests? 1. Ask people in my network 2. Cold pitch people I look up to 3. From referrals or word-of- mouth Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences @wonderwall7

15.

16. @wonderwall7 Link to mentioned resources on your website and/or Twitter. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

17. @wonderwall7 Track Referral Sources. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

18. @wonderwall7 Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

19. @wonderwall7 Repurpose Content Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

20. @wonderwall7 How Does Repurposing Content = Advocates? • Makes it as easy as possible • Don’t Make Me Think by Steve Krug • Can they share with their eyes closed? • Different options suit all types of learners • Going above and beyond makes you stand out: Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

21. @wonderwall7 Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

22. @wonderwall7 Repurpose Content • Transcribe audio or videos into long-form blog posts using a transcription service like Rev.com • Translate podcasts content into webinars: • More interactive format • Focus on just one area • Bring in other experts Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

23. @wonderwall7 Use an easy-share podcast platform. Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

24. @wonderwall7 Make Interaction as Easy as Possible Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences

25. @wonderwall7 3 Takeaways Kelsey Jones | Harnessing The Networks of Your Podcast Guests & Audiences 1. Let your guests promote your podcast 2. Make sharing as easy as possible 3. Repurposed content reaches more people

Editor's Notes

Email, in person, networking events, conferences, email button, sweepstakes

#SEJThinkTank: Harnessing the Networks of Your Podcast Guests & Audiences

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Editor's Notes