The document outlines the agenda for a two-day Ohio State University Extension blog author workshop. Day one focuses on Live Smart Ohio updates, blogging best practices like keeping posts under 300 words and including images, and trends for finding topics. It also covers title keywords, calls to action, and repurposing content. Day two covers effectively repurposing blog content and includes work sessions for participants to work on their blogging.

1. OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio
Blog Author’s Workshop 2015

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OHIO STATE UNIVERSITY EXTENSION
Tuesday Agenda
• 9:30am Workshop Begins
• Live Smart Ohio Updates and Q&A
• Blogging Best Practices Update & Overview
• Lunch
• Image Curation & Creation
• Work Session
• 4:30pm Workshop Ends

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OHIO STATE UNIVERSITY EXTENSION
LSO
Updates

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OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio Social Media Strategy

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OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio Social Media Strategy
Live Smart Ohio
Social Media Feed
LSO Category Feeds
(Food, Money,
Mind&Body, Family)
Local Live Smart Ohio /
FCS
Social Media Feeds

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OHIO STATE UNIVERSITY EXTENSION
Blogging
Best Practices
Follow along with an old blog post.

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OHIO STATE UNIVERSITY EXTENSION
Keep your target
audience in mind.
Who are you writing for? Who do you want to reach?
• Different generations search for different topics online.

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OHIO STATE UNIVERSITY EXTENSION
Source: Social Media Today

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OHIO STATE UNIVERSITY EXTENSION
What’s Trending?
How are you finding topics to blog about?
• Google Trends, Twitter Trends, and your Facebook newsfeed are
good outlets to find what’s trending.

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OHIO STATE UNIVERSITY EXTENSION
Give your post a
good title.
• Include keywords that are “searchable”.
• Include digital or interactive media in brackets. [INFOGRAPHIC]
[VIDEO] [WEBINAR]

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OHIO STATE UNIVERSITY EXTENSION
Keep the body of
your post to less
than 300 words.
• Different generations consume online content differently, but they
all agree that 300 words or less is the “sweet spot”.
• Curated lists and bullet posts help reduce the size of your blog
post and hold readers’ attention.
• Consider breaking up an in-depth topic into a post series.

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OHIO STATE UNIVERSITY EXTENSION
Include a quality
image.
• A quality image or photo MUST be included in each post. This
makes your blog post not just more visually appealing, but more
shareable online as well.
• Use royalty-free images from recommended sources.

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OHIO STATE UNIVERSITY EXTENSION
Include embedded
links.
• Embedded links take readers to more information and provide an
opportunity to showcase your other posts, programs, etc.
• Embedded link how-to video available on the Ed Tech blog.

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OHIO STATE UNIVERSITY EXTENSION
Have a call to
action at the end.
• Point readers to additional resources, a program, your “About”
Author page, local Facebook page, etc.

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OHIO STATE UNIVERSITY EXTENSION
Think of ways to
repurpose the content
of your post.

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OHIO STATE UNIVERSITY EXTENSION
Blog Author
Resources:
http://go.osu.edu/lsoauthorworkshop

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OHIO STATE UNIVERSITY EXTENSION
Wednesday Agenda
• 9:00am Workshop Begins
• How to Effectively Repurpose Blog Content
• Work Session
• Lunch
• Work Session
• Q&A and Wrap-Up
• 4:00pm Workshop Ends