Sport and Urban Tourism - Sefi Doner
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This document discusses how successful local football clubs can contribute to urban tourism with minimal municipal investment and involvement. It identifies four types of sports event involvement: 1) continuous presence of successful local clubs, 2) municipal execution of chosen events, 3) one-time events/tournaments, and 4) worldwide events hosted by a nation. Steady tourist demand exists for tickets in "football cities" where local clubs market directly to tourists. Municipalities benefit from local club success with minimum investment. However, some factors like policies can hinder tourist arrival. The company aims to facilitate ticket access for tourists and amend hindering policies.
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Crowdfunding allows entrepreneurs and organizations to raise funds from many individuals over the internet. There are several types of crowdfunding including equity, lending, reward, and donation models. Crowdfunding democratizes funding by allowing more projects to be funded from a wider pool of investors. It has grown significantly in Europe in recent years, though growth has been uneven across different countries and models. Success requires strong networking, clear communication of projects and goals, and delivering on promises made during campaigns. Crowdfunding also provides a way to test concepts and gather feedback from supporters.Only lyon marketing strategy
A good presentation to understand with the example of Lyon (city located in France) how to brand a territory from a marketing point of view. The development of territories and cities as a marketable product has led to competition between them for inward investment and government funding. It is often manifested in the attempts by cities to attract international sporting events, funds, business and people. This work has been done by Arianna Guiliodori and Mohamed El asri during the executive MBA Paris-Sorbonne University program in 2014.
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- 1. The Potential Contribution of Sports Events to Urban Tourism Successful Local Football Clubs Sefi Donner, CEO, Sports Events 365 LTD
- 2. Successful Local Club Continuous presence, little or no municipal funding or involvement Municipal executing of sports events Substantial municipal funds & involvement around a few chosen events One-time events / Tournaments Making use of existing facilities Worldwide events hosted by a nation Heavy funding, national level, risk, branding opportunity 4 Types of Involvement/Events
- 3. Steady demand for tickets by tourists exists mainly in the "football cities": London, Manchester, Liverpool, Madrid, Barcelona, Milan, Turin, Rome, Munich The investment is done by the club’s owners, thus the municipality has no influence on club’s marketing policy regarding tourists. Both ticket price and availability are set by the club’s policy. Successful Local Clubs - Europe
- 4. Tourists go on stadium tours as well = the venue itself is an asset. Result: Boost to tourism with minimum municipal investment. The municipality benefits from the success of the local club. Test cases: FC Barcelona, Manchester United Can this model be applied to other cities? Successful Local Clubs - Europe
- 5. Police regulations that mean to deal with local fans, but jeopardize tourists’ arrival. Test case: Italy Club’s marketing policy that means to maximize profit but may hinder tourists’ arrival Test case: Paris Saint Germain Hindering Factors
- 6. Facilitate ticket purchase to tourists: Pre-sale of tickets to tourists Appoint club representatives abroad Allow purchase of regular (In oppose to Hospitality) tickets. Regard foreign players as an asset Bring tourists from their country of origin (Test case: Zlatan) Amend police regulations (Test case: Closed games) Positive ideas
- 7. Sports Events 365’ Mission To enable tourists around the world to attend sports events by overcoming the hindering factors and spreading the positive ideas. Thank you!