SlideShare a Scribd company logo
Roll Out
the
Red Carpet
for Your
Customers
Where They Are
Hosted by Allison Brito and Heidi Nagel
• The act or process of reaching out
• A systematic attempt to provide services
beyond conventional limits, to particular
segments of a community
[AKA, not in your branch]
2013 Information Best Practices Goal #5:
Volunteer to work at an
outreach event and/or
develop a program
proposal for a
programming workgroup
Why don’t you come
up sometime and
see me.

Outreach Prep Sheet, Who will be there & why?
Specific
Measurable
Achievable
Relevant
Timely

Exercise: Outreach Prep Sheet: What do you want people to
know/do? How many people?
Furnishings
Props
Signs
Tchotckes

Handout: Outreach Inventory
Inventory

Prep Sheet

Spreadsheet

KDL Intranet > Document Center > Documents >
Communications Department > Outreach
KDL Intranet > Central Services > Programs > Outreach Materials
Exercise: What’s your hook?
We’re gonna
need a bigger
boat.

Outreach Prep Sheet & Tracking Spreadsheet:
Was this truly an outreach or a promotional event?

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