Set clear objectives for your event to determine what value it provides compared to other marketing channels. Create a diverse planning team with a mix of creative and logistical skills to ensure all aspects are covered. For larger events, consult health and safety experts to ensure regulations are followed. Communicate your catering budget and needs upfront and confirm licensing requirements are met, especially for alcohol. Brief all staff well so the event runs smoothly and they know emergency procedures.

1. TOP TIPS FOR PERFECT EVENTS

2. Set objectives
• A critical analysis should ask what is it that a live event is going to offer that
other marketing and information channels do not?

3. Format and content design
• Creating a diverse project team with the right skills mix will ensure elements from
idea generation and creativity to practical logistical thinking, marketing and
financial management are covered.

4. Event planning
• Larger venues and local authorities are usually able to provide some guidance,
however, if your event attracts large numbers of participants a dedicated health
and safety consultant may be money well spent.

5. Catering
• Tell the caterers your budget and ask what menus their chefs are able to create for
you. Do you need an alcohol licence? Again an established function venue will
most probably be licensed.

6. Delivering your event
• skilled and most importantly, well briefed team really comes into its own. Ensure
that all team members know the decision making structure and what to do in an
emergency.

7. 317-658-6164
Matt@realevententerpriseses.com
http://www.realevententerprises.com/