The presentation discusses Wise Bread's SEO strategy and tactics. It outlines their focus on creating high-quality, long-form content to establish domain authority. Their approach emphasizes slow and steady link building from other authoritative sites, engaging with influencers in their niche, and monitoring performance over time rather than chasing short-term gains. Tactics include thorough keyword optimization of articles and regular link roundups and social media engagement.
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
Social Media Training Course Outline:
How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
The “New Rules of Engagement” for sales and marketing
Best practices in Blogging, Twitter, and LinkedIn
How to use social media and social networks to gather business intelligence
5 critical steps to implementing social media into your dealership (and as an individual sales professional)
Includes a social website checklist, sample social media calendars, and a quick social media self-assessment
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Managing Entropy - Clarity '13 - Keith GoodeKeith Goode
"Managing Entropy" is a presentation given by Keith Goode at Clarity '13 on September 26, 2013 in Austin, TX at the Four Seasons Hotel and Conference Center. The session was "Solving SEO Challenges at Scale," and the other panelists were Taylor Pratt, Scott Nickels, and Richard Chavez.
In this presentation, Keith Goode discusses the challenges of scaling SEO efforts without becoming a weighty organization. SEO at scale requires an organization-wide democratization of SEO. Review the slides to find out how.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
Social Media Training Course Outline:
How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
The “New Rules of Engagement” for sales and marketing
Best practices in Blogging, Twitter, and LinkedIn
How to use social media and social networks to gather business intelligence
5 critical steps to implementing social media into your dealership (and as an individual sales professional)
Includes a social website checklist, sample social media calendars, and a quick social media self-assessment
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Managing Entropy - Clarity '13 - Keith GoodeKeith Goode
"Managing Entropy" is a presentation given by Keith Goode at Clarity '13 on September 26, 2013 in Austin, TX at the Four Seasons Hotel and Conference Center. The session was "Solving SEO Challenges at Scale," and the other panelists were Taylor Pratt, Scott Nickels, and Richard Chavez.
In this presentation, Keith Goode discusses the challenges of scaling SEO efforts without becoming a weighty organization. SEO at scale requires an organization-wide democratization of SEO. Review the slides to find out how.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Similar to Secrets of Wise Bread SEO by Greg Go (20)
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Secrets of Wise Bread SEO by Greg Go
1. SEO Secrets of Wise
Bread
Greg Go FINCON11
Wise Bread Chicago, October 1-2, 2011
2. Agenda
I. Introduction
II. SEO Overview & Best Practices
III. Wise Bread s SEO Mentality
IV. Day-to-Day Tactics
V. Tools We Actually Use
VI. Q&A
Slides, links, notes at www.wisebread.com/
fincon11
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3. Wise Bread s SEO Credentials
• 570,000 monthly Google referrals.
Search traffic = 54% of all Wise Bread traffic
• Rank in top 20 for 17,000 keywords.
credit card guide, frugal living, change your life, best
personal finance blogs, best ways to save money,
credit karma
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4. About Greg
• Wise Bread co-founder and tech lead.
• About.com Guide to Online Business ( 07- 08).
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6. Keyword Markets
credit cards
personal finance
20 something savings accounts
finance for college students
saving money
recipes
homemade
orange chicken
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7. Keywords to Target
1. Plenty of traffic.
2. Easy to beat competition.
3. High value readers.
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8. Can I Beat Top 10 Results?
Search Search Ranking Value / CPC
Volume Results Difficulty
Keyword (AdWords)
(Google) (SEOmoz)
(Google)
credit card 16,600,000 682m 81 $4.72
credit card college 301,000 443m 60 $6.87
credit card college 11,000 192m 46 $8.39+
first card
SEOmoz s Keyword Difficulty Tool:
1. Who are the top 10 results?
2. Who links to them?
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9. Takeaway #1: Be a Niche Authority
credit cards You?
personal finance
20 something savings accounts
finance for college students
saving money
recipes
homemade
orange chicken
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10. What s a High-Quality Site?
• Would you trust the information presented in this article?
• Does the page provide substantial value when compared
to other pages in search results?
• Would you expect to see this article in a printed
magazine, encyclopedia or book?
All 23 questions:
http://googlewebmastercentral.blogspot.com/
2011/05/more-guidance-on-building-high-quality.html
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11. After Google s Panda Update
Google Q/Q
Quarter Referrals
600k Change
Dec – Feb 994k
550k Mar – May 1,310k +31%
Jun – Aug 1,629k +24%
500k
450k
400k
Panda
350k update
2/24/11
300k
Feb M ar Apr M ay J un J ul Aug
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12. Takeaway #2: Think Long Term
Wise Bread lifetime search traffic
Consistent quality > Perfect
tactics
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13. Wise Bread s SEO Playbook
Strategy, Tactics, Tools
14. Wise Bread s SEO Playbook
Big Picture Strategy Day-to-Day Tactics
1. Always be link building. 1. Magazine quality articles.
2. Engage the sphere. 2. Article checklist.
3. Slow and steady. 3. Monitor, test, analyze, tweak.
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15. Wise Bread s Strategy
1. Always be link building.
• From high quality sites that are bigger, more influential, niche
authorities, etc.
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16. Some Regular PF Roundups
• PT Money • The Simple Dollar
Weekend Link Roundup Weekly Roundup
• Wise Bread • Budgets Are Sexy
Best Money Tips Weekly Roundup
• Get Rich Slowly • Financial Highway
Spare Change Weekly Review
• Money Crashers • Sweating the Big Stuff
Personal Finance Roundup Best of the Rest
• Moolanomy • Green Panda Tree House
Personal Finance Roundup What s Cool Around the Web
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17. Wise Bread s Strategy
1. Always be link building.
2. Engage the sphere.
• Find and engage niche authorities (thought leaders, subject
matter experts, influential personalities, passionate rising stars,
etc).
• Make sure everyone knows us.
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18. Engage Anywhere and Everywhere
Weekly twitter chat at #wbchat
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19. Takeaway #3: Social Media = SEO
LifeRemix by
@GlenStansberry
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20. Wise Bread s Strategy
1. Always be link building.
2. Engage the sphere.
3. Slow and steady.
• Be cautious. Move slowly. Beware of fads.
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21. Don t Panic!
Wise Bread lifetime search traffic
Look at those peaks and valleys.
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22. Wise Bread s SEO Playbook
Big Picture Strategy Day-to-Day Tactics
1. Always be link building. 1. Magazine quality articles.
2. Engage the sphere. 2. Article checklist.
3. Slow and steady. 3. Monitor, test, analyze, tweak.
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23. Wise Bread s Tactics
1. Magazine quality articles.
• Would you expect to see this article in a printed magazine,
encyclopedia or book?
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24. Magazine Quality Content
• 800-1,000 words
• Long enough to be authoritative.
• Short enough to be built upon with related articles.
• Pretty picture.
• In-depth Flickr search is worth the time.
• Editing is more important than writing.
• Formatting matters to bots: <h1> <h2> <strong> <em> <a>
• Typos matter to human readers.
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25. Wise Bread s Tactics
1. Magazine quality articles.
2. Article checklist.
• Help readers and search engines understand.
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26. Article Checklist
Places for Keywords Editorial Considerations
ü Article Title (<h1> tag) ü Authority
ü Page Title (<title> tag) ü Readability
ü Meta Description ü Categories & Tags
ü URL ü Links out – related articles.
ü H-headings, bold, italics ü Links in – update related old
ü <img> alt and title posts.
properties
ü <a> title property
Tip! Mix up keywords. Use related phrases.
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27. Wise Bread s Tactics
1. Magazine quality articles.
2. Article checklist.
3. Monitor, test, analyze, tweak.
• Questions we ask. Tools we use.
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28. Tools We Actually Use
• Research • Monitoring
• SEOmoz • Google Analytics
• Open Site Explorer • Mint
• KW Difficulty Tool • Sitemeter
• SEMRush • CrazyEgg
• Google • Facebook Insights
• Search Results • Klout
• AdWords
• Wise 1000
• (fka Wise Bread s Top
PF Blogs)
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29. SEMRush – Blog s Best Rankings
This blog is an authority on… ?
http://www.semrush.com/info/fiscalgeek.com
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32. Action Item
Work the list. Get a link from every relevant, high-quality blog.
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33. Questions?
• What SEO mistakes have you made?
• How much time do you spend on SEO? (As a
percentage of your effort.)
• Do link exchanges work?
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34. The End – Thanks!
Slides, links, notes
• wisebread.com/fincon11
Get the Entire Playbook
• Advanced Blog Monetization
– Lynn Truong
• 1 Million Page Views on a Small Budget
– Will Chen
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