Sec 5i ad analysis
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This document provides instructions for an individual project assignment requiring students to analyze a print advertisement. Students must select a print ad and write a 250-300 word analysis answering five questions: what publication the ad is from, the target audience and what indicates that, a description of what the ad depicts, which common advertising strategies are used and an opinion on the ad's efficiency. The analysis must be typed, include a cover sheet and the ad, be written in complete sentences in a proper paragraph format, and is due on Tuesday, September 17th 2013, with a 10% per day late penalty.
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Ad analysis for SUZUKI HAYATE
THIS PPT CONTAINS THE ADVERTISMENT ANALYSIS FOR THE BIKE SUZUKI HAYATE LAUNCHED IN 2012
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Ad analysis for SUZUKI HAYATE
THIS PPT CONTAINS THE ADVERTISMENT ANALYSIS FOR THE BIKE SUZUKI HAYATE LAUNCHED IN 2012
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How to Hire the Perfect Sales Development Manager
1. Clarify Your Needs and Goals
Start by defining the specific objectives and expectations for the Sales Development Manager role within your organization
2. Craft a Detailed Job Description
Utilize the job description template provided earlier as a starting point to create a detailed and enticing job posting. Highlight the responsibilities, required skills, experience, and qualifications.
3.Utilize Various Recruitment Channels
Post the job across multiple platforms to reach a broad audience. This includes popular job boards, professional networking sites like LinkedIn, and industry-specific forums
4. Screen for Key Competencies
If you wish to automate this process, EasySource's AI will help you with your candidate screening as well. EasySource's Candidate Screening Module will scan the profiles of the candidates and ensure that it is aligned with your JDs.
5. Engagae the short-listed candidates
Candidate Engagement Module will scan the candidate's profile and the JD you have created and craft compelling messages that make sure that these candidates respond to your outreach.
6.Assess the skills of the candidate
candidate assessment tool to help you with the same. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can examine a variety of assessments from our library of skill assessments.
Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization.
7.Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new manager to your company’s sales processes, tools, and team members. A well-structured onboarding program is essential for setting them up for success in their new role
To read the full article, visit
https://www.hirequotient.com/how-to-hire/sales-development-manager
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Know how to generate keywords for display adds to get the targeted audience along with the competitor audience and finally the audit of ads with the successful publishment of ads with responsiveness.
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How to grow in a crowded market
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1. Define Your Requirements:
Clearly outline the specific skills, qualities, and qualifications you're seeking in a Customer Service Expert.
Align these requirements with the unique needs and values of your organization.
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Tailor the description to highlight the essential skills, responsibilities, and qualifications needed.
3. Utilize Multiple Sourcing Channels:
Leverage both traditional and digital channels to attract a diverse pool of candidates.
Explore job boards, social media, industry forums, and professional networks to cast a wide net.
4. Employ Advanced Recruitment Tools:
Utilize cutting-edge recruitment tools that enable effective screening and assessment.
Platforms like EasySource offer advanced candidate discovery and screening modules.
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Move beyond keyword-based screening to focus on persona-based assessment.
Evaluate candidates based on a holistic understanding of their skills, qualifications, and potential cultural fit.
6. Conduct Comprehensive Interviews:
Develop a set of tailored interview questions that assess both technical skills and soft skills.
Encourage candidates to share real-world examples of their problem-solving and customer interaction experiences.
7. Utilize Video Interviews:
Incorporate video interviews to gain a deeper understanding of candidates beyond their resumes.
Platforms like EasyInterview offer automated video interviews for a more insightful selection process.
8. Prioritize Candidate Engagement:
Keep candidates engaged throughout the hiring process with personalized communication.
Utilize tools like EasySource's Candidate Engagement Module to build and maintain connections.
9. Conduct Reference Checks:
Verify candidates' work history and performance through reference checks.
Gain insights into their ability to collaborate within a team and adapt to organizational culture.
10. Streamlined Selection and Onboarding:
Issue a comprehensive offer letter detailing position specifics, benefits, and start date.
Facilitate a structured onboarding program to introduce the new Customer Service Expert to your organization's culture, values, and processes.
Read the full article here: https://www.hirequotient.com/how-to-hire/customer-service-expert
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Strategy outline for a Lead Generation Facebook Ads Campaign.
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An overview, followed by lots of detail, on Assent's workshops. These courses are based on expert research into consumer marketing best practice
Course Learning OutcomesMarks 151. Demonstrate a solid.docx
Course Learning Outcomes:
Marks: 15
1. Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)
3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
4. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the marketplace. (Lo 1.8, 4.3 & 4.5).
5.
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
BUSINESS PLAN
Project yourself as an entrepreneur of a small-scale business in Saudi Arabia.
Assignment Objectives & Requirements:
1. Owners
a. Your Business Name, Address, E‐Mail
2. General Business Description
(300 – 500 words)
A. What business will you be in? What will you do?
•Mission Statement
•Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?
3. Products and Services
(300 – 500 words)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
4. Marketing Plan
(300 – 500 words)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Facts about your industry
• What is the total size of your market?
• Current demand in target market.
• Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
• Growth potential and opportunity for a business of your size.
• What barriers to entry do you face in entering this market with your new company?
• How will you overcome the barriers?
• How could the change in technology, change in government regulations, change in the economy, change in your industry, affect your organization.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
C.
The Basic Principles of Content Marketing and SEO to Generate More Inbound Leads
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
How to make your content Zig while the industry Zags - Konrad Sanders
Konrad Sanders leads a charming team of strategic word-slingers who go by the name of The Creative Copywriter. They're known in the biz for blending the science of strategy and psychology with the art of creative thinking, big ideas and 'real talk'. The goal: to help brands with brains get their words right and sell more stuff.
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2. Why differentiation is a must.
3. How (and why) to truly know your audience.
4. Observing your industry, aka competitor analysis.
5. 5 ways to zig.
6. Some ground rules to follow (or else).
GetCraft Content Marketing Masterclass
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1. Clarify Your Needs and Goals
Start by defining the specific objectives and expectations for the Sales Development Manager role within your organization
2. Craft a Detailed Job Description
Utilize the job description template provided earlier as a starting point to create a detailed and enticing job posting. Highlight the responsibilities, required skills, experience, and qualifications.
3.Utilize Various Recruitment Channels
Post the job across multiple platforms to reach a broad audience. This includes popular job boards, professional networking sites like LinkedIn, and industry-specific forums
4. Screen for Key Competencies
If you wish to automate this process, EasySource's AI will help you with your candidate screening as well. EasySource's Candidate Screening Module will scan the profiles of the candidates and ensure that it is aligned with your JDs.
5. Engagae the short-listed candidates
Candidate Engagement Module will scan the candidate's profile and the JD you have created and craft compelling messages that make sure that these candidates respond to your outreach.
6.Assess the skills of the candidate
candidate assessment tool to help you with the same. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can examine a variety of assessments from our library of skill assessments.
Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization.
7.Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new manager to your company’s sales processes, tools, and team members. A well-structured onboarding program is essential for setting them up for success in their new role
To read the full article, visit
https://www.hirequotient.com/how-to-hire/sales-development-manager
Ads over Adwords : Successful publishment Points
Know how to generate keywords for display adds to get the targeted audience along with the competitor audience and finally the audit of ads with the successful publishment of ads with responsiveness.
Universum Research - Talent insight report
Gauge how well the expectations of your target talent align with what you offer in order to attract and retain them with a cohesive Employer Brand.
Due Week 4, worth 150 points The ability to effectively communicate .docx
Due Week 4, worth 150 points The ability to effectively communicate is one of the most in demand and sought after skills in today’s workforce. As a business professional, you will be expected to not only communicate in a clear and concise way, but to do so strategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning. By developing a strategic communications plan you will be more intentional in your messages and the actions you ask of your audience. INSTRUCTIONS Create a strategic communication plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information. 1. Description a) What is your challenge or opportunity? b) Why is this professionally important to you? 2. Goal a) What goal or outcome do you want to achieve with this communication? i. Is it clear, concise, and actionable? 3. Audience a) Who is your target audience? i. What are the professional positions of the audience members? ii. What demographic characteristics will the audience comprise? iii. What is your relationship to the audience? iv. What background knowledge and expertise does the audience have? v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? b) What information is available about your audience? i. What research/sources will you use to obtain information about the audience? ii. What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message? i. Is the setting casual or formal? ii. Is the communication personal or impersonal? 4. Key Message a) What is the primary message you must convey to your audience? i. Is the message compelling and memorable? ii. Is the message clear and concise? iii. Is the message aligned with your audience’s goals and needs? 5. Supporting Points a) What three to four points, reasons, or justifications support your message? i. What research/sources will you use to obtain facts/data about your message? 6. Channel Selection a) What communication style will you employ (Tell/Sell or Consult/Join), and why? b) What channel(s) will you use to deliver your message, and why will they be the most effective? c) What purpose is served by each channel you have selected? 7. Action Request a) Is your call to action are you making to your audience clear, concise, and easily actionable? Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain. PROFESSIONAL AND APA FORMATTING REQUIREMENTS Your assignment must follow these general APA formatting requirements: Your document mus.
How to grow in a crowded market
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
How to hire the perfect Customer Service Expert
Here's a comprehensive guide on how to ensure you hire the perfect candidate for this crucial role.
1. Define Your Requirements:
Clearly outline the specific skills, qualities, and qualifications you're seeking in a Customer Service Expert.
Align these requirements with the unique needs and values of your organization.
2. Craft a Comprehensive Job Description:
Develop a detailed job description that reflects the intricacies of the role.
Tailor the description to highlight the essential skills, responsibilities, and qualifications needed.
3. Utilize Multiple Sourcing Channels:
Leverage both traditional and digital channels to attract a diverse pool of candidates.
Explore job boards, social media, industry forums, and professional networks to cast a wide net.
4. Employ Advanced Recruitment Tools:
Utilize cutting-edge recruitment tools that enable effective screening and assessment.
Platforms like EasySource offer advanced candidate discovery and screening modules.
5. Implement Persona-Based Screening:
Move beyond keyword-based screening to focus on persona-based assessment.
Evaluate candidates based on a holistic understanding of their skills, qualifications, and potential cultural fit.
6. Conduct Comprehensive Interviews:
Develop a set of tailored interview questions that assess both technical skills and soft skills.
Encourage candidates to share real-world examples of their problem-solving and customer interaction experiences.
7. Utilize Video Interviews:
Incorporate video interviews to gain a deeper understanding of candidates beyond their resumes.
Platforms like EasyInterview offer automated video interviews for a more insightful selection process.
8. Prioritize Candidate Engagement:
Keep candidates engaged throughout the hiring process with personalized communication.
Utilize tools like EasySource's Candidate Engagement Module to build and maintain connections.
9. Conduct Reference Checks:
Verify candidates' work history and performance through reference checks.
Gain insights into their ability to collaborate within a team and adapt to organizational culture.
10. Streamlined Selection and Onboarding:
Issue a comprehensive offer letter detailing position specifics, benefits, and start date.
Facilitate a structured onboarding program to introduce the new Customer Service Expert to your organization's culture, values, and processes.
Read the full article here: https://www.hirequotient.com/how-to-hire/customer-service-expert
Udacity Project 3 Part 1 Social Media Advertising
Strategy outline for a Lead Generation Facebook Ads Campaign.
Marketing course overview and detail Assent Consulting Group
An overview, followed by lots of detail, on Assent's workshops. These courses are based on expert research into consumer marketing best practice
Course Learning OutcomesMarks 151. Demonstrate a solid.docx
Course Learning Outcomes:
Marks: 15
1. Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)
3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
4. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the marketplace. (Lo 1.8, 4.3 & 4.5).
5.
Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
BUSINESS PLAN
Project yourself as an entrepreneur of a small-scale business in Saudi Arabia.
Assignment Objectives & Requirements:
1. Owners
a. Your Business Name, Address, E‐Mail
2. General Business Description
(300 – 500 words)
A. What business will you be in? What will you do?
•Mission Statement
•Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?
3. Products and Services
(300 – 500 words)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
4. Marketing Plan
(300 – 500 words)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Facts about your industry
• What is the total size of your market?
• Current demand in target market.
• Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
• Growth potential and opportunity for a business of your size.
• What barriers to entry do you face in entering this market with your new company?
• How will you overcome the barriers?
• How could the change in technology, change in government regulations, change in the economy, change in your industry, affect your organization.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
C.
The Basic Principles of Content Marketing and SEO to Generate More Inbound Leads
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
How to make your content Zig while the industry Zags - Konrad Sanders
Konrad Sanders leads a charming team of strategic word-slingers who go by the name of The Creative Copywriter. They're known in the biz for blending the science of strategy and psychology with the art of creative thinking, big ideas and 'real talk'. The goal: to help brands with brains get their words right and sell more stuff.
Konrad shares his secrets for getting results for almost a decade for clients such as: TikTok, Adidas, Hyundai, Thomson Reuters and Aggreko.
Key Points:
1. The curse of content saturation.
2. Why differentiation is a must.
3. How (and why) to truly know your audience.
4. Observing your industry, aka competitor analysis.
5. 5 ways to zig.
6. Some ground rules to follow (or else).
GetCraft Content Marketing Masterclass
Learn how mastering content marketing can boost your business' campaign performance.
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Due Week 4, worth 150 points The ability to effectively communicate .docx
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Sec 5i ad analysis
- 1. Ad analysis Individual Project-Competency 3 (Regular grade)
- 2. Goal Using your newly acquired knowledge in media awareness and advertising, you will select a print ad and compose a 250- 300 word ad analysis of your chosen ad.
- 3. Questions to answer Choose a print ad: 1. Where does your ad come from? 2. Who is the ‘target audience’ of your ad and what indicates that? Explain. 3. What does your ad depict? (describe your ad) 4. Which ‘common advertising strategies’ are used? Explain. 5. In your opinion, is the ad efficient? Why? Why not?
- 4. Requirements Your ad analysis… • must be typed 250-300 words • must have a cover sheet (ANI 505) • must include your ad You must use complete sentences and write a properly structured paragraph.
- 5. DUE DATE Your ad analysis is due on TUESDAY SEPTEMBER 17TH 2013 *You will lose 10% per day that your project is handed in late.