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SeatPG Connection Game
Gamification in Customer Engagement
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
SeatPG Connection Game
• Seat PG is a telephone
directories company and
publisher of street maps.
SeatPG Connection Game
• They used gamification to
promote their newly
developed mobile app which
can be used to find
information such as the best
places to eat and job
opportunities posted by
companies.
SeatPG Connection Game
• The brand developed a treasure
hunt set in Italy. Players are
grouped into teams of three to
five to contend for the prize of
1,000 Euros raffled by the
company. Users solve quizzes
based on the brand throughout
the game.
SeatPG Connection Game
• Each player is initially
given a trial to decide
whether they are
interested in
participating and want
to keep playing.
SeatPG Connection Game
• Shortly after launch,
Seat PG’s site received
15,000 visits. The game
itself elicited more 400
teams, all actively
engaged in the brand.
 Seat PG connection game - Gamification in customer engagement

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Seat PG connection game - Gamification in customer engagement

  • 1. SeatPG Connection Game Gamification in Customer Engagement
  • 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. SeatPG Connection Game • Seat PG is a telephone directories company and publisher of street maps.
  • 4.
  • 5. SeatPG Connection Game • They used gamification to promote their newly developed mobile app which can be used to find information such as the best places to eat and job opportunities posted by companies.
  • 6.
  • 7. SeatPG Connection Game • The brand developed a treasure hunt set in Italy. Players are grouped into teams of three to five to contend for the prize of 1,000 Euros raffled by the company. Users solve quizzes based on the brand throughout the game.
  • 8.
  • 9. SeatPG Connection Game • Each player is initially given a trial to decide whether they are interested in participating and want to keep playing.
  • 10.
  • 11. SeatPG Connection Game • Shortly after launch, Seat PG’s site received 15,000 visits. The game itself elicited more 400 teams, all actively engaged in the brand.