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HR 102
    HR & Administrative
         Aspects of
        Social Media



   Social Media Conference
Frederick Chamber of Commerce




      Jimmy Gardner
What Will We Cover
What Will We Cover


Who is responsible for an
organization’s social media outreach?
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?

Should employees discuss their work
online?
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?

Should employees discuss their work
online?

Questions ?
Social Media on
  the Organization Level

Social Media Tools for Business
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/Employee Blogs
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/Employee Blogs

  Facebook Pages/Accounts
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/Employee Blogs

  Facebook Pages/Accounts

  Community Managers
Benefits of Embracing Social
            Media
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership

  Humanizing
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership

  Humanizing

  ROI (Return on Investment)
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Zappos
Some Great Examples

Zappos
Some Great Examples

Zappos
Some Great Examples

Zappos
Who is Responsible for an Organizations
            Social Outreach
Who is Responsible for an Organizations
            Social Outreach


  EVERYONE !
Who is Responsible for an Organizations
            Social Outreach


  EVERYONE !

    When an organization becomes
    involved in social media, everyone
    from the CEO to an assistant who
    blogs, comments, or twitters in
    the “name” of the company are in
    essence the face of the
    organization
Who is Responsible for an Organizations
            Social Outreach


  However ...
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set
    the rules of engagement and
    guidelines up front.
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set
    the rules of engagement and
    guidelines up front.




                                 WebWorkerDaily
                           http://webworkerdaily.com
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set
    the rules of engagement and
    guidelines up front.
How Will Employees Contribute
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute

  Employee Twitter accounts
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute

  Employee Twitter accounts
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute

  Employee Twitter accounts
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute

  Employee Twitter accounts

  Write blog posts on the company
  blog
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute

  Employee Twitter accounts

  Write blog posts on the company
  blog
  Allow them to be part of the
  conversation
Should Employees Discuss Their Work
              Online?
Should Employees Discuss Their Work
              Online?

Yes, of course !
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense should rule, but the
  guidelines will remove the
  ambiguity
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense should rule, but the
  guidelines will remove the
  ambiguity

Allow them to be your organization’s
ambassadors
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense should rule, but the
  guidelines will remove the
  ambiguity

Allow them to be your organization’s
ambassadors

Trickle Down Theory (CEO on down)
Questions ??
Contact Info

Jimmy Gardner

  jimmy@jimmygardner.com

  http://eastcoastblogging.com

  http://2plus11.com

  Twitter: jjgardner3

  Facebook: jjgardner3

  301.875.3602

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Frederick Social Media Conference

  • 1. HR 102 HR & Administrative Aspects of Social Media Social Media Conference Frederick Chamber of Commerce Jimmy Gardner
  • 2. What Will We Cover
  • 3. What Will We Cover Who is responsible for an organization’s social media outreach?
  • 4. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute?
  • 5. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online?
  • 6. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online? Questions ?
  • 7. Social Media on the Organization Level Social Media Tools for Business
  • 8. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts
  • 9. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs
  • 10. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts
  • 11. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts Community Managers
  • 12. Benefits of Embracing Social Media
  • 13. Benefits of Embracing Social Media Search Engine Optimization (SEO)
  • 14. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership
  • 15. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing
  • 16. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing ROI (Return on Investment)
  • 25. Who is Responsible for an Organizations Social Outreach
  • 26. Who is Responsible for an Organizations Social Outreach EVERYONE !
  • 27. Who is Responsible for an Organizations Social Outreach EVERYONE ! When an organization becomes involved in social media, everyone from the CEO to an assistant who blogs, comments, or twitters in the “name” of the company are in essence the face of the organization
  • 28. Who is Responsible for an Organizations Social Outreach However ...
  • 29. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
  • 30. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front. WebWorkerDaily http://webworkerdaily.com
  • 31. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
  • 32. How Will Employees Contribute
  • 33. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  • 34. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  • 35. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  • 36. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  • 37. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
  • 38. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute
  • 39. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  • 40. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  • 41. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
  • 42. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog
  • 43. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog Allow them to be part of the conversation
  • 44. Should Employees Discuss Their Work Online?
  • 45. Should Employees Discuss Their Work Online? Yes, of course !
  • 46. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front
  • 47. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity
  • 48. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors
  • 49. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors Trickle Down Theory (CEO on down)
  • 51. Contact Info Jimmy Gardner jimmy@jimmygardner.com http://eastcoastblogging.com http://2plus11.com Twitter: jjgardner3 Facebook: jjgardner3 301.875.3602

Editor's Notes

  1. Just quickly cover the questions posed by the event literature
  2. Just quickly cover the questions posed by the event literature
  3. Just quickly cover the questions posed by the event literature
  4. Just quickly cover the questions posed by the event literature
  5. Touch on community managers Justin Thorpe - Clearspring
  6. Touch on community managers Justin Thorpe - Clearspring
  7. Touch on community managers Justin Thorpe - Clearspring
  8. Touch on community managers Justin Thorpe - Clearspring
  9. Touch on community managers Justin Thorpe - Clearspring
  10. ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
  11. ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
  12. ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
  13. ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
  14. More business like but still reaching out into the community
  15. More business like but still reaching out into the community
  16. More business like but still reaching out into the community
  17. The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
  18. The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
  19. The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
  20. 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
  21. 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
  22. 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
  23. 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
  24. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  25. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  26. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  27. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  28. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  29. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  30. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  31. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  32. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  33. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  34. ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
  35. ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
  36. ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
  37. ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
  38. ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
  39. ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest