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Frederick Social Media Conference

This document summarizes a presentation on HR and administrative aspects of social media. It discusses who is responsible for an organization's social media outreach, how employees can contribute through tools like Twitter and blogs, and whether employees should discuss their work online. The presentation notes that while everyone represents the organization on social media, management must provide clear guidelines. It encourages making participation fun and allowing discussion as long as common sense is applied.

Technology◦Design◦

Editor's Notes

#3 Just quickly cover the questions posed by the event literature
#4 Just quickly cover the questions posed by the event literature
#5 Just quickly cover the questions posed by the event literature
#6 Just quickly cover the questions posed by the event literature
#7 Touch on community managers Justin Thorpe - Clearspring
#8 Touch on community managers Justin Thorpe - Clearspring
#9 Touch on community managers Justin Thorpe - Clearspring
#10 Touch on community managers Justin Thorpe - Clearspring
#11 Touch on community managers Justin Thorpe - Clearspring
#12 ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
#13 ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
#14 ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
#15 ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you ** Helps you in positioning yourself as an expert in the field. ** Puts a human face on your company ** Its Free ! You are just investing your time s
#16 More business like but still reaching out into the community
#17 More business like but still reaching out into the community
#18 More business like but still reaching out into the community
#19 The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
#20 The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
#21 The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate. Almost fanatical about it
#24 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
#25 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
#26 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
#27 1. It is upon the management chain to set guidelines up front. 2. Don’t let it get too far along, and/or out of hand before trying to implement policies 3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not
#28 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#29 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#30 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#31 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#32 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#33 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#34 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#35 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#36 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#37 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#38 ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base. ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation
#39 ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
#40 ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
#41 ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
#42 ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest
#43 ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them ** You (the company) control the conversation in the space ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest

Frederick Social Media Conference

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Editor's Notes