Christina focuses on the heart of where agile practices and principles can really take effect: the development teams. The presentation look at the key elements of agile and how building stable, solid, and empowered teams can positively infect and disrupt organisations, bringing about a change in working practices and, more broadly, a shift in company culture. Ultimately offering key takeaways and ways of working to help drive change within your own teams and organisations.
In today’s complex, fast-changing, and unpredictable world, radically agile organizations thrive when they combine strong local autonomy with deeply shared goals. Leadership is a key factor―individuals who welcome complexity and know how to leverage influence, culture, and organizational design to align widely distributed teams are integral to success.
Let's hear a few stories from forming an agile organization.
Agile HR or Talent Management as we call it in Agile organizations turns the entire organization around. It’s employees centric, delivering value to the whole organization. At a glance, not much had changed. We still need to hire people, take care of people growth, do evaluations. Only the way we work changed significantly as the focus shifted to support the overall employee experience. Interested in what does that mean? Let me guide you through the change of mindset, practices, and tips on how to build the new Agile HR.
LO:
- Understand the fundamental need behind the Agile HR shift
- Be aware of how HR can help the organization to change the mindset
- Know what practices to avoid
- Get a number of useful practices to become your Agile HR journey
Agile Board of Directors is an important part of your Agile transformation. Board must be consistent with the organization.
If agile stops at the board level, it creates a gap within the organization and governance inconsistency. Agile boards of directors create a purpose-driven organization, the sense of belonging which skyrockets organizations success.
The rules of work are changing. Organization 3.0 reflects Agility, an understanding of tribal leadership models, and a recognition that new rules are needed to navigate new organizations that are changing the world today. Teamwork, collaboration, and positive relationships are what matter. If you cannot adopt the new standards, you will be left behind.
Previous organizational structures and processes also reflected their times. Organization 1.0, showed the mentality of industrialism, with stable hierarchies and rule following the norm. Organization 2.0 rewarded specialization, processes, and structure over teams and groups. The "me first" workplace served the lucky few, but is now being replaced by a new generation, with a more thoughtful organization of our lives and work.
Zuzi Sochova's Organization 3.0 seminar shows how you and your organization can benefit from the new paradigm. With dynamic examples, and unique perspectives, Zuzi is a regular headline speaker at Agile conferences world-wide.
This is a version of this talk I have for inhouse company presentations / environments who are at the beginning of their Agile journey, to introduce them to Agile, reasons for Agility and Agile Leadership.
Organizations are constantly evolving, they change their structures, processes, and rules. Last decade they’ve been changing into Agile, and surprisingly despite all the effort and money they put into transformation, they’ve been often failing. The same way as culture follows an organization, the culture follows leaders. Companies were trying to break that rule for years and change the culture without changing leadership style. Nowadays this rule seems to win and organizations are moving towards different leadership styles and surprisingly becoming successful. In order to change organization, leaders have to change first. Be one of them and turn your organization into a successful Agile organization.
We outline a fundamentally different approach for organizational change: one where valuing people is integral to building lasting success.
Agile and Lean are a means to an end. Once we are clear what our goals are and our approach is consistent with what we truly value, then we may hope for success.
When we simplify the Agile Manifesto’s “Individuals and Interactions over Processes and Tools” we get “People over Process”. Agile is about people. It’s about a people-first culture. Lean is simliar.
Sadly, many organizations are mired in organizational debt: mistrust, politics and fear. Changing the process won’t fix this. We need to go to the root of it - to find a way to talk about and shift to a healthier culture: one that values people.
The VAST (Vulnerability, Authentic Connection, Safety and Trust) model makes the dynamics of human systems visible and clarifies where we may apply leverage to foster lasting change.
In today’s complex, fast-changing, and unpredictable world, radically agile organizations thrive when they combine strong local autonomy with deeply shared goals. Leadership is a key factor―individuals who welcome complexity and know how to leverage influence, culture, and organizational design to align widely distributed teams are integral to success.
Let's hear a few stories from forming an agile organization.
Agile HR or Talent Management as we call it in Agile organizations turns the entire organization around. It’s employees centric, delivering value to the whole organization. At a glance, not much had changed. We still need to hire people, take care of people growth, do evaluations. Only the way we work changed significantly as the focus shifted to support the overall employee experience. Interested in what does that mean? Let me guide you through the change of mindset, practices, and tips on how to build the new Agile HR.
LO:
- Understand the fundamental need behind the Agile HR shift
- Be aware of how HR can help the organization to change the mindset
- Know what practices to avoid
- Get a number of useful practices to become your Agile HR journey
Agile Board of Directors is an important part of your Agile transformation. Board must be consistent with the organization.
If agile stops at the board level, it creates a gap within the organization and governance inconsistency. Agile boards of directors create a purpose-driven organization, the sense of belonging which skyrockets organizations success.
The rules of work are changing. Organization 3.0 reflects Agility, an understanding of tribal leadership models, and a recognition that new rules are needed to navigate new organizations that are changing the world today. Teamwork, collaboration, and positive relationships are what matter. If you cannot adopt the new standards, you will be left behind.
Previous organizational structures and processes also reflected their times. Organization 1.0, showed the mentality of industrialism, with stable hierarchies and rule following the norm. Organization 2.0 rewarded specialization, processes, and structure over teams and groups. The "me first" workplace served the lucky few, but is now being replaced by a new generation, with a more thoughtful organization of our lives and work.
Zuzi Sochova's Organization 3.0 seminar shows how you and your organization can benefit from the new paradigm. With dynamic examples, and unique perspectives, Zuzi is a regular headline speaker at Agile conferences world-wide.
This is a version of this talk I have for inhouse company presentations / environments who are at the beginning of their Agile journey, to introduce them to Agile, reasons for Agility and Agile Leadership.
Organizations are constantly evolving, they change their structures, processes, and rules. Last decade they’ve been changing into Agile, and surprisingly despite all the effort and money they put into transformation, they’ve been often failing. The same way as culture follows an organization, the culture follows leaders. Companies were trying to break that rule for years and change the culture without changing leadership style. Nowadays this rule seems to win and organizations are moving towards different leadership styles and surprisingly becoming successful. In order to change organization, leaders have to change first. Be one of them and turn your organization into a successful Agile organization.
We outline a fundamentally different approach for organizational change: one where valuing people is integral to building lasting success.
Agile and Lean are a means to an end. Once we are clear what our goals are and our approach is consistent with what we truly value, then we may hope for success.
When we simplify the Agile Manifesto’s “Individuals and Interactions over Processes and Tools” we get “People over Process”. Agile is about people. It’s about a people-first culture. Lean is simliar.
Sadly, many organizations are mired in organizational debt: mistrust, politics and fear. Changing the process won’t fix this. We need to go to the root of it - to find a way to talk about and shift to a healthier culture: one that values people.
The VAST (Vulnerability, Authentic Connection, Safety and Trust) model makes the dynamics of human systems visible and clarifies where we may apply leverage to foster lasting change.
Top Motivational Speaker for Sales Conferences and Corporate Events in India Akash Gautam
Akash Gautam is one of India's wittiest, most celebrated & Top Motivational Speakers especially for Sales Conferences & Corporate Events. The above is a brief about what can be expected out of his Corporate Trainings, Motivational Seminars & Keynote Speeches. Much more can be found at http://www.akashgautam.com
Over a career spanning across a decade and a half, Akash Gautam has had the opportunity to interact with some of the best names and top managements of the corporate houses of the industry. His wit, humor, sarcasm and contemporary style of delivery has won him many accolades from his happy clients.
His flagship event, "Rise & Shine" has been much sought after since inception. Other highly popular sessions are Stress Management Events, Team Building workshops, Leadership training sessions and much more. Details of the above can be found on his official website: http://www.akashgautam.com
Akash has worked with diverse clientele in the last few years; ranging from Tihar Jail inmates to Miss India Beauty Pageants to Rural women of Haryana. Connecting with the audience with a bang has become his USP.
He promises to deliver the most stunningly simple and practical concepts of life in the easiest possible ways and guarantees a transformation. His unique and fresh approach has made him get counted as the Top Motivation Speaker for Sales Conferences & Corporate Events in India.
To know more about him or to invite him to your boardroom, just write to us at info(at)akashgautam(dot)com
Talk given on Agile Tour Brussels 2015 about some dysfunctionalities typically seen in Agile transformations, as well as some recommendations and thoughts on what we could do about it.
Akash Gautam - Top Motivational Speaker for Youth And College Students in IndiaAkash Gautam
Akash Gautam is a Top Motivational Speakers for Youth & College students in India. With his unique style of delivery (mix of sarcasm, humor & contemporary story telling approach), he has become a favorite especially for Youth Fests & College Events. The above is a brief about his work genre for the student segment & what can be expected out of his Interview training, placement training, communication workshops & induction programs for colleges, B-Schools etc. Much more can be found at http://www.akashgautam.com
Over a career spanning across a decade and a half, Akash Gautam has had the opportunity to interact with some of the best names and top colleges and educational institutions. His experience has helped him understand the industry very well. He is also a Top Career Counsellor in India for school & college students (visit : http://akashgautam.com/school/ for more). His wit, humor, sarcasm and contemporary style of delivery has won him many accolades from his happy clients. Not only that, he has also been invited as a Celebrity Speaker at some of the best TEDx events in India & as Chief Guest for college fests like Insignia (St. Xaviers, Kolkata) & more. Know much more at http://akashgautam.com/college/
Some of his events have been specially designed for College fests. For e.g. Lovepal Bill. It talks about relationship management where he shares his own experiences in managing people & relationships & tries to tell the youth how they can handle their relationships in a much better way. Other events include 'Bollycabulary' which is an English Vocabulary & Grammar workshop that has completely changed the way Indian youth look at learning English in the last few years. Detailed information about all these events can be found on his official website: http://www.akashgautam.com
Akash has worked with diverse clientele in the last few years; ranging from Tihar Jail inmates to Miss India Beauty Pageants to Rural women of Haryana. Connecting with the audience with a bang has become his USP. His guest lectures & keynote addressed for Top B-Schools like IIMs & engineering colleges like IITs have taken him all over India. As a Motivational Speaker, he has edutained & Enter-trained the youth all over India at cities like Pune, Mumbai, Kolkata, Hyderabad, Delhi, NCR, Bangalore, Lucknow, Ahmedabad, Indore, Jaipur, Chennai & many more. To see the list of colleges that have trusted Akash with the inspiration of their students, you may follow the link: http://www.akashgautam.com/brands-testimonials
He promises to deliver the most stunningly simple and practical concepts of life in the easiest possible ways and guarantees a transformation. His unique and fresh approach has made him get counted as the Top Motivational Speaker for Youth & College Students in India.
To know more about him or to invite him to your college auditorium, just write to us at info(at)akashgautam(dot)com
Kyiv Project Management Day 2016 Юрій Козій: Болючі життєві історії про лідерство
Сайт конференції: http://pmday.org/
Спільнота в мережі Linkedin: http://bit.ly/PMDayLin
Спільнота в мережі facebook: http://bit.ly/PMDayKyivFB
Twitter конференції: https://twitter.com/LvivPMDay
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...Paddy Moogan
We all follow a similar career path: specialising in a core discipline and becoming very good at it. Then, in order to progress, you become a manager. In this deck, Paddy shows you how to make that move and develop into a great leader.
Institute of Design: Teaming Workshop By Chris BernardChris Bernard
This are slides for a Teaming Presentation and One Day workshop that I've taught at the Institute of Design on three occasions. I've included the slides in .PPT format which you may reference with proper accreditation. Note I've pulled some content and provided links to it to respect copyrights. Want me to conduct this workshop for you? Hire me! Email bernard@id.iit.edu for more information.
The most in-demand skill in today’s business is creativity. In general, creativity is a thing done that is outside of common boundaries or expectations. It is achieved when teams are agile but face problems, discomfort, and tension. In business creativity and design are the most paired duo. When it comes to agile creativity and designs go hand in hand as agile started with software development and any development requires creativity.
Using change to your advantage - Champers Advisory Masterclass 1Charles Cadbury
3 perspectives on Using change to progress your business from Charles Cadbury, Darragh Jones and Lexa Hunt.
We cover:
How better understanding of how you function as a human can help you manage your teams and grow your business.
How you can harness changing face of technology.
How you can build resilience, accountability and balance into your business to drive peak performing teams.
See this talk on YouTube: http://tinyurl.com/ChampersYouTube
Hear audio of this talk: https://soundcloud.com/champers-advisory/using-change-to-your-advantage-champers-advisory-masterclass-1
Even today, to the detriment of agile success, most organizational cultures remain delivery date-driven—resulting in delivery teams that are not focused on creating value for the customer. So how can we redirect stakeholders, the business, and the project team to concentrate on delivering the greatest value rather than simply meeting dates? Pollyanna Pixton describes the tools she has used in collaboration sessions to help participants begin the process of adopting customer-centric agile methods. These tools include laying out an end-to-end customer journey, forming reusable decision filters to help prioritize backlogs, converting features into actionable user stories, and developing a solid process for making group decisions and communicating those decisions. Pollyanna shares questions that product owners and managers can use to define the problem while making sure they don't solve the problem. After all, that is the responsibility of the delivery team.
"People over Process" slides that are about coming back to the heart of Agile: People!
Intro - People over Process.
Agile = Culture. Whole Agile.
Focus on People: Vulnerability, Authentic Connection, Safety & Trust (VAST)
People-centric organizations (Laloux Culture Model)
People-centric Change
Top Motivational Speaker for Sales Conferences and Corporate Events in India Akash Gautam
Akash Gautam is one of India's wittiest, most celebrated & Top Motivational Speakers especially for Sales Conferences & Corporate Events. The above is a brief about what can be expected out of his Corporate Trainings, Motivational Seminars & Keynote Speeches. Much more can be found at http://www.akashgautam.com
Over a career spanning across a decade and a half, Akash Gautam has had the opportunity to interact with some of the best names and top managements of the corporate houses of the industry. His wit, humor, sarcasm and contemporary style of delivery has won him many accolades from his happy clients.
His flagship event, "Rise & Shine" has been much sought after since inception. Other highly popular sessions are Stress Management Events, Team Building workshops, Leadership training sessions and much more. Details of the above can be found on his official website: http://www.akashgautam.com
Akash has worked with diverse clientele in the last few years; ranging from Tihar Jail inmates to Miss India Beauty Pageants to Rural women of Haryana. Connecting with the audience with a bang has become his USP.
He promises to deliver the most stunningly simple and practical concepts of life in the easiest possible ways and guarantees a transformation. His unique and fresh approach has made him get counted as the Top Motivation Speaker for Sales Conferences & Corporate Events in India.
To know more about him or to invite him to your boardroom, just write to us at info(at)akashgautam(dot)com
Talk given on Agile Tour Brussels 2015 about some dysfunctionalities typically seen in Agile transformations, as well as some recommendations and thoughts on what we could do about it.
Akash Gautam - Top Motivational Speaker for Youth And College Students in IndiaAkash Gautam
Akash Gautam is a Top Motivational Speakers for Youth & College students in India. With his unique style of delivery (mix of sarcasm, humor & contemporary story telling approach), he has become a favorite especially for Youth Fests & College Events. The above is a brief about his work genre for the student segment & what can be expected out of his Interview training, placement training, communication workshops & induction programs for colleges, B-Schools etc. Much more can be found at http://www.akashgautam.com
Over a career spanning across a decade and a half, Akash Gautam has had the opportunity to interact with some of the best names and top colleges and educational institutions. His experience has helped him understand the industry very well. He is also a Top Career Counsellor in India for school & college students (visit : http://akashgautam.com/school/ for more). His wit, humor, sarcasm and contemporary style of delivery has won him many accolades from his happy clients. Not only that, he has also been invited as a Celebrity Speaker at some of the best TEDx events in India & as Chief Guest for college fests like Insignia (St. Xaviers, Kolkata) & more. Know much more at http://akashgautam.com/college/
Some of his events have been specially designed for College fests. For e.g. Lovepal Bill. It talks about relationship management where he shares his own experiences in managing people & relationships & tries to tell the youth how they can handle their relationships in a much better way. Other events include 'Bollycabulary' which is an English Vocabulary & Grammar workshop that has completely changed the way Indian youth look at learning English in the last few years. Detailed information about all these events can be found on his official website: http://www.akashgautam.com
Akash has worked with diverse clientele in the last few years; ranging from Tihar Jail inmates to Miss India Beauty Pageants to Rural women of Haryana. Connecting with the audience with a bang has become his USP. His guest lectures & keynote addressed for Top B-Schools like IIMs & engineering colleges like IITs have taken him all over India. As a Motivational Speaker, he has edutained & Enter-trained the youth all over India at cities like Pune, Mumbai, Kolkata, Hyderabad, Delhi, NCR, Bangalore, Lucknow, Ahmedabad, Indore, Jaipur, Chennai & many more. To see the list of colleges that have trusted Akash with the inspiration of their students, you may follow the link: http://www.akashgautam.com/brands-testimonials
He promises to deliver the most stunningly simple and practical concepts of life in the easiest possible ways and guarantees a transformation. His unique and fresh approach has made him get counted as the Top Motivational Speaker for Youth & College Students in India.
To know more about him or to invite him to your college auditorium, just write to us at info(at)akashgautam(dot)com
Kyiv Project Management Day 2016 Юрій Козій: Болючі життєві історії про лідерство
Сайт конференції: http://pmday.org/
Спільнота в мережі Linkedin: http://bit.ly/PMDayLin
Спільнота в мережі facebook: http://bit.ly/PMDayKyivFB
Twitter конференції: https://twitter.com/LvivPMDay
Similar to SearchLeeds 2017 - Christina Ohanian - Agile Coach, River Island- Agile in the real world - It really is all about embedding from the trenches!
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...Paddy Moogan
We all follow a similar career path: specialising in a core discipline and becoming very good at it. Then, in order to progress, you become a manager. In this deck, Paddy shows you how to make that move and develop into a great leader.
Institute of Design: Teaming Workshop By Chris BernardChris Bernard
This are slides for a Teaming Presentation and One Day workshop that I've taught at the Institute of Design on three occasions. I've included the slides in .PPT format which you may reference with proper accreditation. Note I've pulled some content and provided links to it to respect copyrights. Want me to conduct this workshop for you? Hire me! Email bernard@id.iit.edu for more information.
The most in-demand skill in today’s business is creativity. In general, creativity is a thing done that is outside of common boundaries or expectations. It is achieved when teams are agile but face problems, discomfort, and tension. In business creativity and design are the most paired duo. When it comes to agile creativity and designs go hand in hand as agile started with software development and any development requires creativity.
Using change to your advantage - Champers Advisory Masterclass 1Charles Cadbury
3 perspectives on Using change to progress your business from Charles Cadbury, Darragh Jones and Lexa Hunt.
We cover:
How better understanding of how you function as a human can help you manage your teams and grow your business.
How you can harness changing face of technology.
How you can build resilience, accountability and balance into your business to drive peak performing teams.
See this talk on YouTube: http://tinyurl.com/ChampersYouTube
Hear audio of this talk: https://soundcloud.com/champers-advisory/using-change-to-your-advantage-champers-advisory-masterclass-1
Even today, to the detriment of agile success, most organizational cultures remain delivery date-driven—resulting in delivery teams that are not focused on creating value for the customer. So how can we redirect stakeholders, the business, and the project team to concentrate on delivering the greatest value rather than simply meeting dates? Pollyanna Pixton describes the tools she has used in collaboration sessions to help participants begin the process of adopting customer-centric agile methods. These tools include laying out an end-to-end customer journey, forming reusable decision filters to help prioritize backlogs, converting features into actionable user stories, and developing a solid process for making group decisions and communicating those decisions. Pollyanna shares questions that product owners and managers can use to define the problem while making sure they don't solve the problem. After all, that is the responsibility of the delivery team.
"People over Process" slides that are about coming back to the heart of Agile: People!
Intro - People over Process.
Agile = Culture. Whole Agile.
Focus on People: Vulnerability, Authentic Connection, Safety & Trust (VAST)
People-centric organizations (Laloux Culture Model)
People-centric Change
Leadership StylesJust as leaders can be found in many places.docxsmile790243
Leadership Styles
Just as leaders can be found in many places in a business, there are many ways to
be a leader— different styles and approaches. The six leadership styles discussed
below are one way to look at leadership styles. Each of these styles sends a clear
message to the team about how the leader and the team interact. Some leaders
adopt one of these styles and use it every time they lead. But more effective
leaders master most or all of these styles, evaluate the team and goals at hand, and
choose the most appropriate style for the given situation.
A pacesetting leader says to the team, “Do as I do, now.”
The pacesetting leader is a high performer himself, and expects his team to
perform with excellence and speed. The leader models the desired behaviors and
expects the team to mirror it. This style works well with a highly skilled and
motivated team. It can create problems when a team gets overwhelmed, or when
more creativity is appropriate.
A visionary leader says to the team, “Come with me.”
The visionary leader sets out a common vision and goal for the team, and invites
each individual team member to find his or her way to achieve the necessary tasks.
This style works well when a new vision is appropriate and when there is latitude
in how a goal may be attained. It can be counter-productive when the group knows
more than the leader.
An affiliative leader says to the team, “People come first.”
Focuses first on the team and its emotional needs and the emotional health of the
team as a whole. This is an appropriate style in times of stress, when a team needs
some extra TLC. This style may not be appropriate when there are many pressing
deadlines for a project.
A coaching leader says to the team, “Try this.”
The coaching leader is focused on the team’s professional development and offers
team members opportunities to work on developing new skills or improving
weaknesses. This style works well when a leader is proficient at many things and
can truly help team members improve in various ways. When people are unwilling
to learn, this style may not be a good use of time and resources.
A coercive leader says to the team, “Do what I tell you.”
The coercive leader gives rigid instructions and requires total compliance. This can
be appropriate when there is an emergency, an extremely short time frame, or some
other unusual circumstances. This style should be used sparingly because it tends
to make people feel less valuable or important and often causes tension.
A democratic leader says to the team, “What do you think?”
A democratic leader encourages the participation of every team member and uses
consensus-based decision-making to make sure every person is on board. This is a
great method when the leader has a strong team and their buy-in is important to the
great method when the leader has a strong team and their buy-in is important to the
goal. It won’t work as well when there is an emergency or the team doesn’t have
enough ...
A presentation investigating the 10 characteristics of a Servant Leader and how they apply to a Scrum master
Similar to SearchLeeds 2017 - Christina Ohanian - Agile Coach, River Island- Agile in the real world - It really is all about embedding from the trenches! (20)
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Build, enhance and optimise. From building powerful feeds to
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SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Whether you’re a small e-tailer or a ‘big baller’ you’ll want to experiment with your Google/Bing PLA activity. Previous talks I’ve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once you’ve got the basics right, everything else should fall into place.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
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Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
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Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
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Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
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Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
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SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Working in teams, especially agile teams, is about
building relationships, trust and empathy
#searchleeds
4. But in many organizations, we still see a lot of
command and control
#searchleeds
5. With technology being in a contestant state of flux
and the increase in competition, organizations
really need to change their ways of working
#searchleeds
6. And they need their teams on the ground to help
them adapt and make this happen
#searchleeds
7. Agile in the real world
IT REALLY IS ABOUT EMBEDDING FROM THE TRENCHES
#searchleeds