It happens many a times that despite all your efforts, your website ranking refuses to move a notch above and stays where it is. You have applied all the tricks and tactics in the books. Then what went wrong and where? The most common mistake that people make is that they fail to understand the underlying concept of search engine optimization.

1. 8 essential WordPress plugins for SEO
SEO work is much more than what meets the eye. It's a team effort of content writers and SEO team
that worktogethertocreate SEO optimizedcontent.Buthow doyouknow how well it’sdoingonsearch
engines?Whatmakesyousosure that your SEO strategies are workingasexpected?Certainly,thereare
waysto knowthat. If you are working with WordPress, which is a pretty good choice BTW, you can use
the following plugins to analyze your SEO strategies while cutting down on the frills.
 Yoast SEO
The most popular plug in among WordPress users, Yoast allows you to add SEO title, meta-description
and meta keywords to each web page and post of your website. It is a comprehensive SEO tool that
focuses on different methods of building online presence like adding Open Graph meta data, Twitter
Cards, Sitemaps etc.
 Google KeywordPlanner
Whenenquiringaboutthe relevantkeywords,whobetterthanGoogle toanswerour queries? Withover
a billion of searches every day, Google is an apt advisor of bankable keywords. It is offered for free to
Google's advertisers and tells them the keywords they can use in their ad campaigns. A blogger can
utilize the info like search volume, number of results, and difficulty level to find the right keywords
having high search volume and adviser interest.
 SEMrush
When you enter a field, it's important to take a look at your competitors. You can do this easily in the
case of implementing your SEO strategies through SEMrush. It allows for gathering analytics and
importantinsightsfromcompetitor's websites such as organic keywords, backlink sources etc. You can
design your SEO strategy accordingly. It is available on subscription.
 KeywordTool.io
It isthe bestfree keywordsearchtool presentlyavailable.Itgenerateskeyword ideas when you type in
a keyword.Those keywordideas are gathered from Google's auto suggest feature that means they are
backed by analysis of an extensive pool of data comprising search history and frequently searched
keywords.
 LinkPatrol
Linkbuildingisan important SEO strategy and this WordPress plugin lets you manage your links pretty
effectively. You can monitor your outbound links, clear spam links and filter out anchor text. It's quick
and easy with a user-friendly interface.
 Open Site Explorer

2. It isa free SEOtool that letsyoucheck data forthe domainname you enter.Itshowsall the links to that
domain name plus the anchor text used by them. You can see your top pages, linking domains etc. It's
search extent is limited per user so you have to upgrade to Moz Pro Subscription to unleash it's full
capacity.
 Broken Link Checker
It's a free WordPresspluginthatfindsbrokenlinksandfixesthemwhile leavingyourblogpostunedited.
It has itsdownsidesthough. Beingresource intensive,it can slow down your server and thus, web page
opens slowly.
 SEOquake
SEOquake is a powerful SEO tool which is available as a browser addon for Mozilla Firefox, Google
Chrome and Safari web browsers. It gives SEO related info for the domain name entered in the search
bar such as page rank, when it was created and when it was last updated, alexa rank, etc.
If you are notwell versedwithhow it all works, it's better to consult SEO professionals like Usoftware,
Brampton for implementing effective SEO techniques to up your online presence.