Scott Emmons - Developing Innovative Solutions for a Better Customer Experience
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The Neiman Marcus Innovation Lab was launched 5 years ago and has achieved a global reputation for innovative retail technology. It focuses on developing solutions to improve the brick-and-mortar customer experience through partnerships with Neiman Marcus associates and third parties. Recent projects include the Memory Mirror, which allows customers to record and share fashion try-ons, and integrating digital technologies like alerts and directories with the physical store.
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Michael Smith - If Email Marketing is Dead it's Because You Killed It
The document discusses strategies for effective email marketing. It suggests defining the purpose of emails upfront by answering "What is it for?" It also recommends setting clear expectations for subscribers on what they will receive, how often, and why it is valuable. Additionally, it advises emotionally connecting with subscribers through personalized language, images, and content that engages them on an emotional level rather than just intellectual. The overall message is that email marketing is about building connections with the audience through relevant, valuable content and emotional engagement.
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Comcast is focused on delivering an exceptional customer experience by understanding the customer lifecycle, creating ownership over customer journeys, and measuring what is important through customer feedback. Digital journeys can drive significant business results like 5-15% increases in revenue and 50% reductions in acquisition costs. However, average human attention spans have declined to only 8-12 seconds, so customer journeys must be optimized, tested on key segments, and informed by customer data and feedback systems.
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
I. Multi-Touch Attribution (MTA) aims to allocate proportional credit across marketing touchpoints using advanced analytics on user-level data to measure their impact on desired outcomes. However, adoption of MTA is currently only around 34% due to issues with data quality, provider fragmentation, and lack of marketer expertise.
II. Studies by the Mobile Marketing Association (MMA) have found mobile marketing often delivers higher returns when optimized in the marketing mix compared to traditional allocations. However, the lack of a consistent methodology among MTA providers makes results difficult to compare and apply.
III. In response, the MMA launched the Marketing Accountability and Transparency Taskforce (MATT) to increase marketer confidence and
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
This document discusses the importance and growth of digital technology and strategies for digital professionals. It notes that digital is not just a seat at the table but is transforming organizations. It provides statistics showing the growth of digital versus television and technology IPOs. It discusses ensuring leadership understands both traditional and digital aspects of organizations and adapting structures. It emphasizes the need for digital professionals to focus on ROI, clearly translate successes, and leverage relationships to ensure key stakeholders understand and support digital efforts.
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
The document discusses the future of mobile technology and its implications. It notes that the first decade of mobile from 2007-2017 saw the rise of smartphones and app stores. It predicts that in the next few years, apps will become more integrated into core apps and mobile platforms rather than standalone icons. Content and advertising will increasingly move to mobile formats like video. Artificial intelligence capabilities will help analyze user data and personalize content and marketing messages. The mobile landscape will also include innovations in areas like payments, virtual and augmented reality. Regional differences will still exist in dominant mobile platforms.
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
The document provides seven steps for building 1:1 relationships with email marketing: 1) Evaluate your marketing technology stack, 2) Choose a customer master database, 3) Enrich customer data with integrations, 4) Map out a segmented email strategy, 5) Deliver targeted content to drive desired behaviors, 6) Be thoughtful about when and how emails are sent, and 7) Measure, optimize, and iterate email campaigns. It also provides examples of how companies like SXSW, Chandon, HuffPost, and Flight Centre implement personalized email strategies to increase engagement, click-through rates, and sales.
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
The document discusses how developing strong customer relationships through empathy is pivotal for brand success. It recommends establishing an emotional connection with customers by understanding their wants and needs in order to build brand loyalty. It provides tips for cultivating empathy such as sharing customer insights from various sources, conducting customer research, seeing things from the customer's perspective, and creating a culture of understanding throughout the company.
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
This document provides an overview of trends among Millennials and strategies for engaging them online. It discusses how Millennials value experiences over products and making an impact. It also analyzes popular platforms like Snapchat, Facebook, and YouTube and how they can be leveraged to tell visual stories and build engagement. The document warns that distributed platforms are fragmented and don't guarantee ownership of audiences. It presents Mashable Reels as an alternative for building owned audiences across devices through a visual storytelling format.
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
This document discusses making museums more irresistible by strengthening their brand relationships with visitors. It provides background on the Metropolitan Museum of Art, noting it receives over 7 million visitors annually from over 190 countries. To be irresistible, the document suggests museums should understand how their brand is significant in people's lives through a brand audit examining feelings, memories, and associations. It advises distilling the brand relationship to its essence and expressing it consistently to strengthen the emotional bond with visitors.
Ginger Shimp - The Care and Feeding of the Content Engine
The document discusses how to effectively create and deliver content across the buyer's journey. It notes that the buyer's journey is no longer linear for many but hyperlinked. It recommends starting content creation from the perspective of the end goal and using different content types and formats like video, podcasts, eBooks and assessments to appeal to various learner types and engage customers at different stages of consideration. The document provides tips and resources for creating different types of content.
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
This document discusses using small customer data to gain insights and build relationships. It recommends gathering necessary customer information, applying AI to expand profiles, enriching data with firmographics, and focusing campaigns on key metrics like customer lifetime value. Case studies show how small data can drive conversion, loyalty, and advocacy by identifying high-value customers. The roadmap involves understanding data needs, enriching profiles, and aligning sales and marketing around metrics to build a strategic customer database and revenue campaigns.
Michael Albanese - The Art of the Laugh (Taking your brands humor content to...
The document discusses tips for developing comedy skills. It recommends comedians 1) find their unique voice, 2) extensively write and refine new material, and 3) draw from personal experiences to inform their content. It also provides quotes emphasizing that comedy pushes boundaries and is subjective. The document is authored by comedian Mike Albanese and published on his website about comedy and creativity.
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Susan Wenograd - Facebook Ads: Mastering the Power of the Demographic Fire Hose
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Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Michael Smith - If Email Marketing is Dead it's Because You Killed It
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Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
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Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
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Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
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Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
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Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
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Ginger Shimp - The Care and Feeding of the Content Engine
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Recently uploaded
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Recently uploaded (20)
Title: Making Money the Easy Way: A Quick Guide to Generating Income
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Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Basic Management Concepts., “Management is the art of getting things done thr...
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Embark on style journeys Indian clothing store denver guide.pptx
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Mastering SEO for Google in the AI Era - Dennis Yu
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Content Marketing Blueprint For Content Strategy, content creation, content d...
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Learn more about affiliate marketing as a beginner
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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Scott Emmons - Developing Innovative Solutions for a Better Customer Experience
- 1. INNOVATION LABS DEVELOPING INNOVATIVE SOLUTIONS FOR A BETTER CUSTOMER EXPERIENCE Head of the Innovation Lab Scott Emmons, Neiman Marcus
- 2. NEIMAN MARCUS ILAB: • Launched 5 years ago • Achieved a global reputation as a leader in innovative retail technology • Focus has been brick and mortar innovation • Projects are delivered through partnerships with Neiman Marcus associates and third party solution providers
- 3. I L A B I D E A F U N N E L
- 4. UNDERSTANDING HOW, WHEN AND WHAT CUSTOMERS WANT
- 5. P E R S O N A L I Z A T I O N I S T H E K E Y
- 6. I N F U S E I N N O V A T I O N I N T O Y O U R B U S I N E S S
- 7. C U S T O M E R F O C U S E D T E C H N O L O G I E S
- 8. • Allows Customer to record and review her fashion try-ons • She can do side by side comparisons • She can share the videos via text, email and social media with anyone she choooses • Sunglass and Makeover versions are also now deployed M E M O R Y M I R R O R
- 9. M E M O R Y M I R R O R Fashion Sunglass Memory Makeover
- 11. M E M O R Y M A K E O V E R • Sisley - Cle de Peau • Le Metier - Natura • Lancome- Bobbi • La Mer - YSL • Lauder - Mercier • Marc Jacobs - Revive • Kate - Lilahb & Omorovicza • Armani - Guerlain • Our Largest Memory mirror project to date - 60 Brand sponsored devices
- 12. I N T E G R A T I N G D I G I T A L W I T H P H Y S I C A L
- 14. L E A R N F R O M Y O U R F A I L U R E S
- 15. G R E A T I D E A S D O N ’ T A L W A Y S W O R K !
- 16. T R E N D S F O R 2 0 1 7 Always Connected
- 18. N E I M A N M A R C U S - F O R T W O R T H
- 19. A L E R T T E C H – F I T T I N G R O O M
- 20. 1 2 M E M O R Y M I R R O R S
- 21. D I G I T A L D I R E C T O R I E S
- 22. G I F T G A L L E R I E S - G A D G E T P A D
- 23. R O C K B O T
- 24. C H A R G E I T S P O T
- 25. S T O R E C U S T O M E R O F T H E F U T U R E
- 26. Scott Emmons scott_emmons@neimanmarcus.com /saemmons /scottaemmons @scottaemmons