Scottish Corporate Reputation Survey 2012 - Business attitudes to independence
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The document summarizes the results of a survey of 251 senior business decision-makers in Scotland regarding their views on Scottish independence. Key findings include: - 56% said independence would worsen prospects for their own business while 10% thought it would improve them. - 72% thought independence would have a negative impact on businesses in Scotland overall while 13% thought the impact would be positive. - 76% of businesses had not started planning for the possibility of Scottish independence, with just 23% having done at least a little planning.
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Scottish Corporate Reputation Survey 2012 - Business attitudes to independence
- 1. Scottish Corporate Reputation Survey 2012 Attitudes towards independence November 2012 © Ipsos MORI Version 1 | Internal Use
- 2. Impact of Scottish independence Q. Do you think that Scottish independence Q. Do you think that Scottish independence would improve or worsen prospects for your would have a… on businesses in Scotland? business? Don’t know Improve Don’t know Positive impact No impact 8% 10% 6% 13% 9% Stay the same 26% Own Businesses business in Scotland 56% 72% Get worse Negative impact Base: All business decision-makers (251), 25th September – 31st October 2012 © Ipsos MORI Version 1 | Internal Use
- 3. Impact of Scottish independence Q. Do you think that Scottish independence Q. Do you think that Scottish independence would improve or worsen prospects for your would have a… on businesses in Scotland? business? Own business Businesses in Scotland Improve Get worse Positive impact Negative impact 10% 11% 13% 15% 8% 6% 56% 54% 72% 69% 61% 81% All Medium Large All Medium Large Net -46% -43% -55% Net -59% -54% -73% Base: All business decision-makers (251), 25th September – 31st October 2012 © Ipsos MORI Version 1 | Internal Use
- 4. Preparation for independence Q. To what extent has your business started to plan ahead for the possibility of Scotland becoming independent from the rest of the UK? Don’t know A great deal At least a little Not at all A fair amount 3%4% 23% 21% 25% 16% Just a little All 76% 78% 72% Not at all 76% All Medium Large Net -53% -57% -47% Base: All business decision-makers (251), 25th September – 31st October 2012 © Ipsos MORI Version 1 | Internal Use
- 5. Technical details Ipsos MORI’s survey of senior business decision-makers for affairs in Scotland is designed to measure the views of corporate decision-makers and help organisations understand their profile and reputation in the Scottish corporate sector. • 251 telephone interviews were conducted between 25 September and 31 October 2012 • Data are weighted by business size to ensure overall results are a representative of the profile of business in Scotland • Where results do not sum to 100, this may be due to multiple responses, computer rounding or the exclusion of don’t knows/not stated • Results are based on all respondents unless otherwise stated • An asterisk (*) represents a value of less than one half of one percent, but not zero • Aggregate percentages (e.g. ‘know very well/fair amount) are calculated from the absolute values. Therefore, aggregate percentages may differ from the sum of the individual scores due to rounding of percentage totals. © Ipsos MORI Version 1 | Internal Use
- 6. Sample details Sector Title Managing Director (MD) 38% Manufacturing 19% General Manager 16% Accomm and food service 18% Finance Director 5% Construction 13% Operations Manager 4% Transport and storage 7% CEO 3% Elec, gas, and air supply 5% Chairman 2% Culture and leisure 4% Company Secretary 1% Adminand support service 4% Other senior director 19% ICT 3% Other 12% Agri, Forestry and Fishing 3% Retail 2% No. of employees Prof, scientific and tech 2% Real estate activities 2% 250+ 250+ Water, sewerage, waste 1% 24% Mining and Quarrying 1% 38% Financial and insurance 0.5% Scotland All Other service activities 11% 62% Other 5% 76% 50-249 50-249 © Ipsos MORI Version 1 | Internal Use
- 7. Thank you mark.diffley@ipsos.com | 0131 240 3269 robert.cumming@ipsos.com | 0131 226 8671 @IpsosMORIScot © Ipsos MORI This work Internal Use Version 1 |was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found here