The document discusses the characteristics of successful entrepreneurs, including being impractical dreamers who are not afraid of failure. It emphasizes the importance of coming up with ideas that solve important customer problems and having a plan for how to execute the idea, determine potential customers, and protect the idea from competitors. The document provides various exercises and questions to help generate, evaluate, and strengthen new business ideas.

5. Commerce, MBA
opportunist
English, Hindi, Marathi, Marwari, Gujrati,
Kannada, Deutsch… Dumb Charades
Rohit Lalwani
Event Manager, Bollywood Lover
Entrepreneur
Serial

10. What kind of people
become successful
today?

11. the fools!

12. Impractical Dreamer

13. Lost in his now

14. Doesn’t care about
permissions & directions

15. Leaps before he thinks

16. Is man a
disease?
Asks naïve &
strange questions

17. Hopelessly optimistic

18. The
FOOL’S
Lens

19. Dreaming impossible
dreams

20. Living in here & now

21. Self entitled

22. Low leap-threshold

23. Deep enquiry

24. Generative

25. Infectious

26. there are no
Impossible Dreams
or problems, only limited dreamers
& problem solvers

30. REAL BIG BURGERS

31. ENTREPRENEURSHIP
is fraught with great risk of failure
the exercise of

35. failure
TURN
into fodder
Fail small, fast & cheap

47. AS SOON AS POSSIBLE

59. what’s risk
what am
I risking?
Money, Time,
Relationships,
Reputation &
Health
Give up on
luxuries

62. B-

70. EXERCISES

71. Nuts & Bolts

73. Ideas have a limited shelf life
They expire after sometime
there are billions of ideas that are never implemented

75. where to find your great idea?

76. “when i started AIR DECCAN,
i did not see the 1% of the population
flying in India…
…i saw the remaining 99%
who were not” – Cap. Gopinath

78. Random
Object
Problem
Solving
Word
Connector
noun, verb,
adverb

92. Are they Opportunities?
Screening the ideas

93. 1
2
3
4
5
What important customer problem
can you solve?
How are you going
to do it?
How many customers are there
that are willing to buy from you?
Why can only you
provide the solution?
How can you defend
against others?
Answer these
questions BEFORE
somebody
else does!

94. 1 What important customer
problem can you solve?
How Valuable ?
How Painful ?
Remember you need to change somebody’s behaviour to buy your product

95. 2 How are you going to do it ?
Location
Innovation/
Technology
Service
Brand
Product
Distribution
Business
Model

96. 3 How many customers are there
that are willing to buy from you?
How many customers are
there? (Market size)
How many will buy from
you? (Market share)
Who will be your first customer
(besides your Mom)?
Who will be your 100th?

97. 4 Why can only you provide the
solution?
How are you unique?
t do you provide that nobody else

98. 5 How you can defend against
others?
Location, brand
IP, patent
Great service
taste, fashion..

99. Why not do the same for your idea?
When you buy a car,
you take it for a test ride

103. stretched
idea