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UNIVERSITY OF MUMBAI
 Project
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
1
LOCALBANYA.COM :
AN ONLINE BUYER’S
PERSPECTIVE OF
GROCERY SHOPPING
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping2
SATEJ SATISH NAGWKAR
Guided by :PROF. RUPA ADITA
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
3
Contents
 Introduction
 Facts & Figures
 Team LocalBanya
 Products Offered
 Benefits
 Questionnaire
 Conclusion
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
4
Introduction
 Concept was done in 2011
 Start-up in May 2012 by 3 budding entrepreneurs
 Funded by : Karmvir Avant Group
 Currently Number 1 in Mumbai
 Major Competitors : Ekstop , Big Basket, Green
Cart .
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
5
Facts and Figures
 Users :
1. Women constitute to 59 % of the transactions
2. Males constitute to a 41%.
3. 29 % of the business is coming from restaurants, corporates,
cooperative societies, and other institutions that require groceries in
bulk (which the website aims to grow to a sizeable 35% by mid
2014).
4. About 11 % of deliveries are done between 10 to 12 pm.
5. Senior citizens constitute a sizeable 14 % of the customer base.
6. Internationally online grocery retail is growing nearly 7 times faster
than on-ground formats.
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
6
Team LocalBanya
Mr. Amit
Mr. Karan
Ms. Rashi
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
7
Products
Offered
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
8
Benefits
 No long lines
 Shop from home or travelling
 Saves time
 Saves money to travel and transport the goods
purchased via the supermarkets
 Cash on delivery shopping available and one can
return the product if it is not preferred.
 Daily Discounts
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
9
Questionnaire
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
10
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
11
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
12
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
13
Conclusion
 67% of the people showed interest to buy
from Localbanya post the survey was
taken
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
14
Thank you
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
15

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Local Banya Presentation

  • 1. UNIVERSITY OF MUMBAI  Project Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 1
  • 2. LOCALBANYA.COM : AN ONLINE BUYER’S PERSPECTIVE OF GROCERY SHOPPING Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping2
  • 3. SATEJ SATISH NAGWKAR Guided by :PROF. RUPA ADITA Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 3
  • 4. Contents  Introduction  Facts & Figures  Team LocalBanya  Products Offered  Benefits  Questionnaire  Conclusion Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 4
  • 5. Introduction  Concept was done in 2011  Start-up in May 2012 by 3 budding entrepreneurs  Funded by : Karmvir Avant Group  Currently Number 1 in Mumbai  Major Competitors : Ekstop , Big Basket, Green Cart . Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 5
  • 6. Facts and Figures  Users : 1. Women constitute to 59 % of the transactions 2. Males constitute to a 41%. 3. 29 % of the business is coming from restaurants, corporates, cooperative societies, and other institutions that require groceries in bulk (which the website aims to grow to a sizeable 35% by mid 2014). 4. About 11 % of deliveries are done between 10 to 12 pm. 5. Senior citizens constitute a sizeable 14 % of the customer base. 6. Internationally online grocery retail is growing nearly 7 times faster than on-ground formats. Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 6
  • 7. Team LocalBanya Mr. Amit Mr. Karan Ms. Rashi Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 7
  • 8. Products Offered Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 8
  • 9. Benefits  No long lines  Shop from home or travelling  Saves time  Saves money to travel and transport the goods purchased via the supermarkets  Cash on delivery shopping available and one can return the product if it is not preferred.  Daily Discounts Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 9
  • 10. Questionnaire Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 10
  • 11. Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 11
  • 12. Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 12
  • 13. Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 13
  • 14. Conclusion  67% of the people showed interest to buy from Localbanya post the survey was taken Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 14
  • 15. Thank you Localbanya.com: An Online Buyer's Perspective Of Grocery Shopping 15