Some thoughts on innovation in agencies through looking at how Ogilvy Labs runs and my own personal story around working in advertising.

1. FROM SCIENCE LABS TO
OGILVY LABS
Gemma Milne
Creative Lab Technologist
@gkmilne1 // @ogilvy_lon_lab

2. “THE THING IS, I’M NOT YOUR TYPICAL MATHS
STUDENT. SURE, I LOVE WATCHING A PROOF
UNFOLD; YES, I KNOW PI TO MORE DECIMAL
PLACES THAN I LIKE TO ADMIT; AND, OF
COURSE, I WILL ALWAYS BE ASKED TO SPLIT UP
THE BILL AT THE END OF A MEAL…BUT I HAVE
SO MUCH MORE TO OFFER THAN QUICK
CALCULATIONS AND AN ANALYTIC MIND.”

3. 32 - 1
52 - 1
72 - 1
92 - 1
112 - 1
132 - 1
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=
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=
=
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9 - 1
25 - 1
49 - 1
81 - 1
121 - 1
169 - 1
8
24
48
80
120
168
=
=
=
=
=
=
1 X 8
3 X 8
6 X 8
10 X 8
15 X 8
21 X 8
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=
=
=
=
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6. 1
2
3
4
5
6
RECRUITMENT
RELATIONSHIPS
REPUTATION
RETENTION
RESPONSIBILITY
REVENUE

7. 1RECRUITMENT

8. 2RELATIONSHIPS

9. 3REPUTATION

10. 3REPUTATION

11. 3REPUTATION

12. 4RETENTION

13. 5RESPONSIBILITY

14. 6REVENUE

18. GEMMA MILNE
CREATIVE LAB TECHNOLOGIST
@gkmilne1 // @ogilvy_lon_lab
THANK YOU.