Schoolkids now, customers later - v06
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This document outlines the importance of engaging with schoolchildren to promote careers in water utilities. It recommends giving classroom presentations at elementary schools about topics like the water cycle, conservation, and water jobs. For junior high students, it suggests offering chemistry workshops, job shadowing, and explaining water treatment. High school outreach could include discussions of water regulations, treatment processes, and technologies in classes like biology, computer science, and physics to promote interest in water utility careers. Site tours and volunteer opportunities are also encouraged to expose students to the industry. The overall goal is to educate the next generation of potential customers and employees about their local water systems.
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Schoolkids now, customers later - v06
- 1. Schoolkids Now, Customers Later Brian Gongol DJ Gongol & Associates, Inc. March 14, 2022 Nebraska Rural Water Association Annual Conference Kearney, Nebraska
- 2. What makes schoolchildren an important utility audience?
- 3. Schoolkids influence their parents
- 4. Schoolkids need careers later
- 5. They grow up so fast (to become ratepayers)
- 6. Reaching them is in your immediate interest
- 7. Reaching them is also in your long-term interest
- 9. Reaching out to elementary schools Classroom talks
- 10. Elementary school classroom talks How water and wastewater systems connect a community
- 11. Elementary school classroom talks Water scarcity and conservation
- 12. Elementary school classroom talks The water cycle (or: "You're Drinking Dinosaur Pee")
- 13. Elementary school classroom talks Water jobs
- 14. Elementary school classroom talks Water around the world
- 16. Reaching elementary schools Children's Water Festivals and science fairs
- 17. Reaching out to elementary schools Plant tours
- 18. Reaching elementary schools Community tours
- 19. Reaching elementary schools Science classrooms and demos
- 21. Reaching junior-high students Give a chemistry workshop to a science class
- 22. Reaching junior-high students Explain water utility ownership to a social-studies class
- 23. Reaching junior-high students Explain gravity and centrifugal force using well pumps, water towers, gravity sewers, and force mains to a class in physical science
- 24. Reaching junior-high students Bring samples of water in various stages of treatment to a class in natural science
- 25. Reaching junior-high students Offer job-shadowing
- 26. Reaching junior-high students Communicate your availability to school counselors
- 27. Reaching junior-high students Give service clubs something to do
- 28. Reaching junior-high students Know your Scout troops and Confirmation teachers
- 29. HIGH SCHOOL
- 30. Reaching high-school students Civics/government class: "From the ballot box to your tap" (bonds, fluoride, EPA orders)
- 31. Reaching high-school students Biology class: Dump your oil, poison a fish
- 32. Reaching high-school students Computer class: SCADA Remote metering Tower-mounted cell service
- 33. Reaching high-school students Drafting/engineering tech class: Broadband Internet through the sewers
- 34. Reaching high-school students Health class: Five diseases Americans don't get anymore
- 35. Reaching high-school students Physics class: How a pump defies gravity
- 36. Reaching high-school students History class: Five civilizations that died of thirst
- 37. Reaching high-school students Economics class: Before Evian and Aquafina, the Midwest exported water
- 38. Reaching high-school students General science: Last chance to teach the water cycle
- 39. Reaching high-school students Consumer ed: Bottled water is tap water, too
- 40. Other outreach to high-school students
- 41. Volunteering and internships Lab assistants
- 43. Volunteering and internships Websites and social media
- 44. Volunteering and internships Graphic design
- 45. Volunteering and internships Shop class/tech ed/voc-tech
- 46. Volunteering and internships Institutional memory tracking
- 47. Make sure you know the career counselor
- 48. Service projects
- 49. Facility tours Never underestimate the itch to go "behind the scenes"
- 50. Show people what they're paying for
- 51. Let people visualize "capital projects" and "SRF loans"
- 52. Facility tours Is your plant a cathedral to public service?
- 53. Facility tours Show, rather than tell, why equipment, maintenance, and security investments matter
- 55. Questions? Thank you for your attention! This presentation is posted at gongol.net/presentations For sample lesson plans, send me an email (brian@gongol.net) or send a text message to 402-965-1306 Brian Gongol DJ Gongol & Associates 515-223-4144 brian@gongol.net @djgongol on Facebook, LinkedIn, and Twitter
- 56. Sources Screenshot of NASA Earth Observatory page on the Mayan civilization (public domain): https://earthobservatory.nasa.gov/features/Maya All other photos and illustrations (except stock emoji characters) are the original work of the author