![Go Green Alliance Executive Report<br />UGA Creative Consultants <br />Spring 2011<br />Account Executive: Aline Adams <br />Lia Conrad, Alex Kotz, Barbara Pritchett, Caitlin Ramsey<br />Executive Summary <br />Long-Term Goals:<br />formatting Facebook, Twitter and website to have concurrent updates through Hootsuite<br />Updating Facebook, Twitter, website throughout the semester, and during down times Tweeting a quot;
Green Tip.quot;
<br />reach out to more student groups and community groups--come up with a strategy for advertising GGA and connecting with those groups<br />research cool campus sustainability ideas/gauge interest in UGA population (survey of what people care most about concerning the environment)<br />media list of contacts across campus and community<br />“How to” media and PR for future GGA executive members<br />25400178435Take Back the Tap Campaign<br />Take Back the Tap is a student-run campaign focused on increasing consumer awareness of the consequences associated with disposable bottled water and changing the habits. UGA's Take Back the Tap is a subsidiary of UGA's Go Green Alliance. We encourage the use of reusable containers in lieu of disposable water bottles. Some people cite taste and safety concerns as their reasons for preferring plastic water bottles over tap water. However, many consumers would be surprised to learn that 40% of all bottled water is filtered tap water (Food and Water Watch), thus negating this concern, along with the fact that the FDA regulates tap water but NOT plastic water bottle companies. Many people purchase plastic water bottles with the intent to recycle them: IN FACT, ONLY ONE OUT OF FIVE WATER BOTTLES CAN BE RECYCLED due to contamination and other concerns, resulting in over 765,000 tons of plastic water bottles ending up in landfills per year. Economic alternatives to commercial water bottles: Canteens filled with either tap, distilled or filtered water.<br />,[object Object]](https://image.slidesharecdn.com/gogreenallianceexecutivereport-1303260616998-phpapp02/85/Go-Green-Alliance-Executive-Report-1-320.jpg)
![Long term Goal: 1,000 signatures on petition to present to SGA and Administration to remove water bottles from vending machines on campus and substitute use of water bottles with pitchers of water at SGA events (expected date: Late Fall 2011 or Spring Semester 2012)Event: “Tap That” Filtered vs Tap Water Taste Test Wednesday, February 2, 2010 at Tate Plaza, 11am-1pmStudents were given a free Nalgene water bottle thanks to HYPERLINK quot;
http://www.filterforgood.com/quot;
quot;
_blankquot;
Brita's Filter for Good campaign after they took a blind taste test of filtered and tap water then voted on which one they liked the taste of better. We also encouraged interested students to sign our petition to quit purchasing and using plastic water bottles and only use reusable bottles. Several students also signed their email address to receive emails from the GGA listserve.<br /> <br /> Next Steps:<br />,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 3. Table at Earth Week event on Wednesday
- 6. Tuesday: Consumption theme; Waste audit at MLC; no waste dinner and UGA Organics speaker
- 7. Wednesday: Transportation theme; Clubs will table at Tate Plaza, Tie Dying of Earth Week t-shirts for sale to wear on Friday, Earth Day.
- 8. Thursday: Energy theme; Coal plant tour at 3pm, afternoon screening of 30 minute film on coal energy followed by “light raid” (students walk around MLC turning off lights and spreading awareness)
- 10. Final calendar of events times and locations
- 11. Add to UGA Master Calendar
- 12. Send press release to Flagpole, R&B, WUOG, and calendars (see media list)
- 13. Still need a logo
- 14. Stickers for Jittery Joe’s cups
- 17. Phase 2: move out advertising beginning two weeks prior to May 4. Get local businesses to donate food/snacks for volunteers (Subway, Chick-Fil-A)
- 19. @UGAGoGreen tweeted 25 times, with tweets continuing until end of the semester.
- 20. @UGAGoGreen retweed 2 followers’ tweets.
- 21. @UGAGoGreen was retweeted by followers 14 times.
- 23. 2,443 Post Views
- 24. 414 Post Views
- 25. Demographics: 56% 18-24 year old females, 25% 18-24 year old males
- 26. External References: 32 google.com
- 27. Total Tab Views:
- 28. 998 Wall
- 29. 47 Information
- 30. 41 Photos
- 32. Tweets
- 33. @MentionsAppendix B: Facebook Statistics Spring 2011<br />Appendix C: Press Release for “Take Back the Tap” event<br />