The magazine cover features a mother and daughter hugging, suggesting their strong, happy relationship. This targets mothers who want the same bond with their child. The strapline "A+ study strategies (no tutor required)" appeals to parents seeking top grades for their kids without expensive tutoring. Flowers in the decorative magazine masthead symbolize the happiness and growth parents want for their children's education. Overall the magazine aims to support parents through their child's first day of school and beyond.

1. The main image of the
magazine is a mid-shot of a
mother and her child
hugging. The fact that
they’re portrayed close
together hugging connotes
that they have a strong
happy relationship. As the
image is of a young girl and
her mother, the magazine
could be mainly targeted
at Mums. The image would
appeal to the target
audience as they would
want a relationship with
their child like the one
shown in the image. The
mum is smiling and looking
happy which suggests that
she’s happy send to her
child off to school. The
child is also smiling with
her eyes closed which
could suggest she’s
exciting and can’t wait to
start school. It seems as if
it’s the child’s first day as
school, she doesn’t look
sad which shows she has
no worries about it.
Strapline- ‘A+ study
strategies (no tutor
required)’
This strapline is effective
as it says ‘A+’ which shows
the magazine is giving on
advice on how to get the
highest grades at school
which would appeal to
parents who want to find
out how their children can
achieve this. ‘No tutor
required’ is also effective
as the target audience
would be normal middle
class parents who want to
try help their children. A
tutor would cost quite a
lot of money which they
might not want to spend
the strategies to help their
children for free appeal to
them. This represents the
magazine as
understanding and helping
to meet the needs of its
audience.
The masthead of the magazine is in a red front and is quite
big and bold. The font has a decorative ‘I’ with a flower
replacing the dot. This is effective as it would appeal to the
target audience of parents as flowers have connotations of
happiness, peacefulness and brightness which is how
they’d want their children’s future’s at school to be.
Flowers also ‘bloom and flourish’ which is also what they
want for their children.
The subheading on the image ‘off to school!’
Is in a bold white font to stand out and
contrast against the colour of the child’s
jumper. It’s the largest text on the page (other
than the masthead) which means it’s of
importance. It suggests to the audience that
the magazine will be based on advice for their
child’s first day. The word ‘school’ is bigger
which also emphasises the focus on the topic.
The use of the exclamation mark implies
enthusiasm which would appeal to the
audience as it suggests they have nothing to o
about.
Costume- The child’s jumper is a bright
green which might’ve been edited brighter
to stand out against the green in the
background. This represents her as the
centre of attention on the cover. The
mother of the child is wearing a plain grey
top which suggests she’s quite a normal,
relaxed, down to earth parent. This appeals
to the target audience as they would be the
same kinds of people. The child’s green
jumper is a lot brighter than the mothers
grey top which further emphasises the
child’s importance.
Layout and colour scheme-
The layout of the magazine is
quite relaxed however it does
have consistency which makes
it look more mature/
professional to appeal to the
adult audience. It has
stereotypical conventions of
magazines of the school genre
such as straplines relating to
school and tips for children’s
education as well as having a
child as the main focus of the
magazine. The colour scheme
of the magazine consists of
reds, greens, yellows, whites,
blues and black. The red text
gives connotations of love
which is what the audience
would feel towards their
children. Black and white is
used to make the key ideas
stand out. The other colours
gives connotations of the
outdoors which represent the
magazine being about a child’s
first big adventure (their first
day of school).