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Final Charts - Muse Survey Results
- 2. 2 *6-‐ Strongly Agree, 1 – Strongly Disagree 4.337837838 2.425339367 2.609090909 4.325791855 2.950226244 5 2 2 5 3 5 1 1 5 3 0 1 2 3 4 5 6 Q5-‐A: Price of an item determines whether or not I buy it Q5-‐B: I have a set monthly budget for shopping Q5-‐C: I have a job to help fund my spending habits Q5-‐D: Student discounts appeal to me Q5-‐E: My friends are a big inRluence on my buying decisions Sorority Womens' Opinions on the Following Statements Mode Median Mean 7 215 Awareness of Muse 10% Student Discount Yes no
- 3. 3 *1 – purchased most frequently; 3.136986301 3.427272727 4.077625571 1.968181818 3.328767123 2.990909091 3.805825243 3.292237443 3 3.5 5 1 3 3 4 3 3 5 5 1 3 3 5 3 0 1 2 3 4 5 6 Jewelry Books Art Work Clothing Purses Scarves Hats Technology Accessories Items Purchased Most Frequently by Sorority Women Mode Median Mean
- 4. 4 * 1 – Used Most Frequently; 6 – Used Least Frequently 4 111 44 20 3 1 0 20 40 60 80 100 120 $0.00 $15.00 or less $15.01-‐$25.00 $25.01-‐$30.00 $30.01-‐$45.00 More than $45.00 How Much Sorority Women are Willing to Spend at a Museum Gift Shop 1.975 2.672413793 3.478991597 2.299145299 5.490740741 5 0 1 2 3 4 5 6 Facebook Twitter Pinterest Instagram Reddit Vine Means of Social Media Usage Among Sorority Women
- 5. 5 76 30 33 8 21 23 27 17 0 10 20 30 40 50 60 70 80 classroom Rield trip family outing to see a new exhibit to experience the quiet atmosphere to try a new experience went with a group of friends other: camp crimson Sorority Womens' Motivations for Visiting FJJMA 3 59 43 14 8 Average Shopping Trips Per Month 0 1-‐2 3-‐4 5-‐6 7+
- 6. 6 * 1 – Not Very Important; 6 – Extremely Important 3.594594595 3.869369369 4.076576577 3.936936937 4.531531532 4 4 4 4 5 4 4 5 4 5 0 1 2 3 4 5 6 Unique Items Trending items Accessibility Relaxing Atmosphere Reasonably Priced Items Importance of Items to Sorority Women Mean Median Mode
- 7. 7 16 41 34 23 17 Average Monthly Spending Less than $25 $25.00 -‐ $50.00 $50.01 -‐ $75.00 $75.01 -‐ $100.00 More than $100 23 44 16 6 2 Average Monthly Spending Less than $50.00 $50.01-‐$100.00 $100.01-‐$150.00 $150.01-‐$200.00 $200.01-‐$250.00
- 8. 8 * 1 – Strongly Disagree; 6 – Strongly Agree 4.337837838 2.425339367 2.609090909 4.325791855 2.950226244 5 2 2 5 3 5 1 1 5 3 0 1 2 3 4 5 6 Q5-‐A: Price of an items determines whether or not I buy it Q5-‐B: I have a set monthly budget for shopping Q5-‐C: I have a job to help fund my spending habits Q5-‐D: Student discounts appeal to me Q5-‐E: My friends are a big inRluence on my buying decisions Mode Median Mean Sorority Womens' Feelings Toward the Following Statements 4 14 15 67 123 How Likely Sorority Women are to Visit a Museum Very likely Somewhat likely Neutral Not very likely Never
- 9. 9 79 105 28 9 0 20 40 60 80 100 120 0 1-‐2 3-‐4 5+ Number of Times OU Sorority Women Have Visited FJJMA Number of Women Number of Times Visited 56 166 Number of Sorority Women That Have Previously Visited the Museum Gift Shop Have Visited the Gift Shop Have Not Visited Gift Shop
- 10. 10 * 1 – Strongly Disagree Social Media Affects Shopping Habits; 6 – Strongly Agree Social Media Affects Shopping Habits 4.323077 4.79375 4.111538462 3.6 3.8 4 4.2 4.4 4.6 4.8 5 All Sororities Multicultural Panhellenic InNluence Social Media Has on Shopping Habits in Sorority Women Mean or Average Taken From Sample Population 34 56 23 7 0 0 0 10 20 30 40 50 60 0 $15.00 or less $15.01 -‐ $25.00 $25.01 -‐ $30.00 $30.01 -‐ $45.00 $45.00 or more How Much Sorority Women Who Said They Will Never Go to FJJMA are Willing to Spend at Gift Shop Number of Women