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How much did shoppers 
spend in 2013? 
and CYBER 
MONDAY 
BLACK 
FRIDAY
67.2% 
spent 
under 
$100 
58.7% 
spent 
under 
$100 
BLACK FRIDAY CYBER MONDAY
Who spent the least on Black Friday? 
Income affected those who spent under $100. 
$0–$24,999 
$25,000–$49,999 
$50,000–$74,999 
$100,000–$149,999 
66.3% 
60.1% 
50.9% 
42.4% 
coupons.com/thegoodstuff/black-friday-2014 
BLACK FRIDAY
Who spent the most on Black Friday? 
BLACK FRIDAY 
50% of parents 
9.4% only 
spent between 
$100–$199 
of non-parents 
spent the same 
amount 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Age 
under $100 
18–24 
25–34 
35–44 
45–54 
55–64 
65+ 
87.5% 
BLACK FRIDAY 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Age 
$100–$199 $200–$299 $300–$399 
18–24 
25–34 
20.7% 
35–44 
45–54 
55–64 
65+ 
BLACK FRIDAY 
18–24 
25–34 17.9% 
35–44 
45–54 
55–64 
65+ 
18–24 
25–34 
35–44 8.5% 
45–54 
55–64 
65+ 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Age 
$400–$499 over $499 
18–24 
25–34 
35–44 
45–54 
55–64 
65+ 
BLACK FRIDAY 
6.7% 
18–24 
25–34 
35–44 16.4% 
45–54 
55–64 
65+ 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Gender 
under $100 
Male 
56.4% 
Female 61.7% 
BLACK FRIDAY 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Gender 
$100–$199 
Male 
13.1% 
Female 13.9% 
BLACK FRIDAY 
$200–$299 
Male 
9.4% 
Female 9.2% 
$300–$399 
Male 
6.5% 
Female 3.9% 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Gender 
$400–$499 
Male 
Female 3.9% 
BLACK FRIDAY 
3.0% 
over $499 
Male 
11.6% 
Female 7.3% 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Region 
under $100 
Midwest 
Northeast 
South 
West 
60.6% 
BLACK FRIDAY 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Region 
$100–$199 
Midwest 
Northeast 
South 
West 
14.7% 
BLACK FRIDAY 
$200–$299 
Midwest 
Northeast 
South 
West 
9.8% 
$300–$399 
Midwest 
Northeast 
South 
West 
7.3% 
coupons.com/thegoodstuff/black-friday-2014
Black Friday Spending and Region 
$400–$499 
Midwest 
Northeast 
South 
West 
BLACK FRIDAY 
5.4% 
over $499 
Midwest 
Northeast 
South 
West 
12.2% 
coupons.com/thegoodstuff/black-friday-2014
Who spent the least on Cyber Monday? 
Among 18–24 year-olds, more women spent 
under $100 than men. 
74.5% 
of women 
18–24 
spent under 
$100 
50.7% 
of men 
18–24 
spent under 
$100 
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
Who spent the most on Cyber Monday? 
A small percentage spent more than $499. 
Here’s a breakdown of those shoppers by region. 
7.9% 
WEST 
CYBER MONDAY 
6.6% 
SOUTH 
5.4% 
NORTHEAST 
3.9% 
MIDWEST 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Age 
under $100 
18–24 
25–34 
35–44 
45–54 
55–64 
65+ 93.4% 
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Age 
$100–$199 $200–$299 $300–$399 
18–24 
25–34 16.5% 
35–44 
45–54 
55–64 
65+ 
18–24 
25–34 13.2% 
35–44 
45–54 
55–64 
65+ 
18–24 
25–34 6.1% 
35–44 
45–54 
55–64 
65+ 
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Age 
$400–$499 over $499 
18–24 
25–34 
35–44 
3.1% 
45–54 
55–64 
65+ 
CYBER MONDAY 
18–24 
25–34 
35–44 10.2% 
45–54 
55–64 
65+ 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Gender 
under $100 
Male 
64.5% 
Female 72.1% 
CYBER MONDAY 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Gender 
$100–$199 
Male 
14.3% 
Female 11.5% 
CYBER MONDAY 
$200–$299 
Male 
8.7% 
Female 7.6% 
$300–$399 
Male 
3.6% 
Female 3.8% 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Gender 
$400–$499 
Male 
2.5% 
Female 1.8% 
CYBER MONDAY 
over $499 
Male 
6.4% 
Female 3.2% 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Region 
under $100 
Midwest 68.7% 
Northeast 
South 
West 
CYBER MONDAY 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Region 
$100–$199 
Midwest 
Northeast 
South 
West 
16.4% 
CYBER MONDAY 
$200–$299 
Midwest 
Northeast 
South 
West 
9.2% 
$300–$399 
Midwest 
Northeast 
South 
West 
4.2% 
coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Region 
$400–$499 
Midwest 2.5% 
Northeast 
South 
West 
CYBER MONDAY 
over $499 
Midwest 
Northeast 
South 
West 
7.9% 
coupons.com/thegoodstuff/black-friday-2014

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2013 Black Friday and Cyber Monday Shopping Stats

  • 1. How much did shoppers spend in 2013? and CYBER MONDAY BLACK FRIDAY
  • 2. 67.2% spent under $100 58.7% spent under $100 BLACK FRIDAY CYBER MONDAY
  • 3. Who spent the least on Black Friday? Income affected those who spent under $100. $0–$24,999 $25,000–$49,999 $50,000–$74,999 $100,000–$149,999 66.3% 60.1% 50.9% 42.4% coupons.com/thegoodstuff/black-friday-2014 BLACK FRIDAY
  • 4. Who spent the most on Black Friday? BLACK FRIDAY 50% of parents 9.4% only spent between $100–$199 of non-parents spent the same amount coupons.com/thegoodstuff/black-friday-2014
  • 5. Black Friday Spending and Age under $100 18–24 25–34 35–44 45–54 55–64 65+ 87.5% BLACK FRIDAY coupons.com/thegoodstuff/black-friday-2014
  • 6. Black Friday Spending and Age $100–$199 $200–$299 $300–$399 18–24 25–34 20.7% 35–44 45–54 55–64 65+ BLACK FRIDAY 18–24 25–34 17.9% 35–44 45–54 55–64 65+ 18–24 25–34 35–44 8.5% 45–54 55–64 65+ coupons.com/thegoodstuff/black-friday-2014
  • 7. Black Friday Spending and Age $400–$499 over $499 18–24 25–34 35–44 45–54 55–64 65+ BLACK FRIDAY 6.7% 18–24 25–34 35–44 16.4% 45–54 55–64 65+ coupons.com/thegoodstuff/black-friday-2014
  • 8. Black Friday Spending and Gender under $100 Male 56.4% Female 61.7% BLACK FRIDAY coupons.com/thegoodstuff/black-friday-2014
  • 9. Black Friday Spending and Gender $100–$199 Male 13.1% Female 13.9% BLACK FRIDAY $200–$299 Male 9.4% Female 9.2% $300–$399 Male 6.5% Female 3.9% coupons.com/thegoodstuff/black-friday-2014
  • 10. Black Friday Spending and Gender $400–$499 Male Female 3.9% BLACK FRIDAY 3.0% over $499 Male 11.6% Female 7.3% coupons.com/thegoodstuff/black-friday-2014
  • 11. Black Friday Spending and Region under $100 Midwest Northeast South West 60.6% BLACK FRIDAY coupons.com/thegoodstuff/black-friday-2014
  • 12. Black Friday Spending and Region $100–$199 Midwest Northeast South West 14.7% BLACK FRIDAY $200–$299 Midwest Northeast South West 9.8% $300–$399 Midwest Northeast South West 7.3% coupons.com/thegoodstuff/black-friday-2014
  • 13. Black Friday Spending and Region $400–$499 Midwest Northeast South West BLACK FRIDAY 5.4% over $499 Midwest Northeast South West 12.2% coupons.com/thegoodstuff/black-friday-2014
  • 14. Who spent the least on Cyber Monday? Among 18–24 year-olds, more women spent under $100 than men. 74.5% of women 18–24 spent under $100 50.7% of men 18–24 spent under $100 CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
  • 15. Who spent the most on Cyber Monday? A small percentage spent more than $499. Here’s a breakdown of those shoppers by region. 7.9% WEST CYBER MONDAY 6.6% SOUTH 5.4% NORTHEAST 3.9% MIDWEST coupons.com/thegoodstuff/black-friday-2014
  • 16. Cyber Monday Spending and Age under $100 18–24 25–34 35–44 45–54 55–64 65+ 93.4% CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
  • 17. Cyber Monday Spending and Age $100–$199 $200–$299 $300–$399 18–24 25–34 16.5% 35–44 45–54 55–64 65+ 18–24 25–34 13.2% 35–44 45–54 55–64 65+ 18–24 25–34 6.1% 35–44 45–54 55–64 65+ CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
  • 18. Cyber Monday Spending and Age $400–$499 over $499 18–24 25–34 35–44 3.1% 45–54 55–64 65+ CYBER MONDAY 18–24 25–34 35–44 10.2% 45–54 55–64 65+ coupons.com/thegoodstuff/black-friday-2014
  • 19. Cyber Monday Spending and Gender under $100 Male 64.5% Female 72.1% CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
  • 20. Cyber Monday Spending and Gender $100–$199 Male 14.3% Female 11.5% CYBER MONDAY $200–$299 Male 8.7% Female 7.6% $300–$399 Male 3.6% Female 3.8% coupons.com/thegoodstuff/black-friday-2014
  • 21. Cyber Monday Spending and Gender $400–$499 Male 2.5% Female 1.8% CYBER MONDAY over $499 Male 6.4% Female 3.2% coupons.com/thegoodstuff/black-friday-2014
  • 22. Cyber Monday Spending and Region under $100 Midwest 68.7% Northeast South West CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
  • 23. Cyber Monday Spending and Region $100–$199 Midwest Northeast South West 16.4% CYBER MONDAY $200–$299 Midwest Northeast South West 9.2% $300–$399 Midwest Northeast South West 4.2% coupons.com/thegoodstuff/black-friday-2014
  • 24. Cyber Monday Spending and Region $400–$499 Midwest 2.5% Northeast South West CYBER MONDAY over $499 Midwest Northeast South West 7.9% coupons.com/thegoodstuff/black-friday-2014