The document outlines the challenges of starting and scaling a startup. It discusses how most startups are conceived casually without much planning and have loose structures. It describes the environmental challenges like lack of funding, compliance complexities, and infrastructure issues. It provides advice on focusing on the basics, prioritizing cash flow, putting scalable processes in place, and ensuring quality people and compliance. The conclusion emphasizes that scaling requires balancing strategy, processes, people investments, and cash flow management while maintaining vision and drive.

1. --Raj Raman.
7th February, 2015.
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2. Agenda..
 The DNA of a Startup..
 The Environmental challenges..
 Of Bootstraps and garages..
 Handcuffs and Shackles..
 The mind of an Entrepreneur..
 Pitfalls to avoid..
 Handholding and moving ahead..
 Conclusions..
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3. The Startup DNA…
 Most Conceived in coffee shops..
 Driven by passion and a concept..
 A loose conglomerate of friends..
 Funded by self, friends and relatives..
 With one or few customers in mind..
 An offering which is grey or a me too..
 With very little planning and think through..
 Ever changing plans and Business Models..
 And almost no thought on Operationalization..
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4. The Environmental Challenges..
 The Truth hurts..
 The Loan sharks circle..
 The complexities of compliances..
 Of low bank balances and morale..
 The nexus and entry barriers..
 Planning ahead without a road..
 Infrastructure deficits..
 Lack of confidantes…
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5. Of Bootstraps and Garages..
 Ignore the surroundings..
 Focus on the basics and must haves..
 Cash is King and rationing..
 One and a half team members and
counting..
 There is no Business without revenues..
 Don’t cut your nose to spite your face..
 Separate the wishes from Reality..
 Let energy and enthusiasm loose..
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6. Handcuffs & Shackles..
 The Handicaps are here to stay..
 The Perception and Credibility Handicap..
 The Product and Offering Handicap..
 The Price and Revenue Handicap..
 The supplier equation Handicap..
 The Process Handicaps..
 The People and Quality handicap..
 The Market awareness and competitive
handicap..
 The Financing Handicap..
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7. The Mind of an Entrepreneur..
 Most of them believe they know the business..
 Too close to the action and miss the woods for the
trees..
 Need to see action and traction drives behavior..
 Lack of perspective as exposure is limited..
 Sees himself or herself as a Martyr or Hero..
 Passion largely overshadows logic..
 Don’t see the role of a team in success in the early
days..
 Propensity to live by the day than think ahead..
 Managing relationships and people takes a
backseat..
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8. Pitfalls to Avoid..
 The Profitability syndrome..
 The Here and now fallacy..
 All battles have to be won..
 The Cost cutting paradox..
 The control fixation..
 Benchmarking against the giants..
 The efficiency mindset..
 Stretch without capability..
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9. Handholding & Moving ahead..
 Focus on Cash Flows in the early days..
 Plan ahead to ensure ability to fund growth..
 Put in processes which are scalable..
 Ensure tracking and monitoring of key metrics..
 Quality people are worth their weight in gold..
 Share the spoils of success, or commit to do so..
 Focus on being effective before being efficient..
 Top line drives the bottom line, not vice versa..
 Ensure Compliance ; cost of rectification could hurt..
 Most important to deliver on commitment for
credibility..
 Seek synergies and support constantly..
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10. Conclusions..
 Scaling a startup is a balancing act..
 Strategy and thinking ahead is key..
 Process and People investments a must..
 Setting the pace and drive is a given..
 Cash Flows drive the ability to grow..
 Pricing and credit terms are critical..
 Vision and a desire to succeed essential..
 Keep a vigil for Regulations and Compliance..
 Focus on teeth to tail ratio..
 Ensure Cash breakevens within 24 months..
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