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Finding Focus
How Non-Core Activities Are
Blurring Your Strategic Vision
A Checklist For Identifying Core & Non-Core Activities
Overview
What's Really Core to Your Organization?
Finance & Accounting (F&A): The Processes Defined
How To Determine Non-Core F&A Activities
Finding Focus
Want to Learn More?
Sutherland Finance & Accounting Outsourcing Services - A Practical Overview
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
What's Really Core to Your Organization?
As companies cautiously manoeuvre their way through hard economic times, CXOs are
tasked with identifying and leveraging the activities that deliver brand differentiation, a
competitive edge and undeniable value to the firm.
Core competencies are central to operations, whereas non-core activities are considered
incidental, peripheral, or, sometimes, an expensive distraction.
For decades, enterprise companies have been divesting themselves of non-core activities
and operations to be able to focus on activities that support the organisation’s core
business strategy and its strategic vision. For example, it’s common, and often preferred, for
companies to outsource their shipping duties to large third-party logistic companies, rather
than invest in a fleet of trucks and the inherent costs of running the fleet efficiently.
More and more, company leaders are casting a hard look at their end-to-end processes to
evaluate what is best kept in-house and what an outside provider can handle more
efficiently and cost-effectively. One of the areas for consideration is the Finance and
Accounting Department.
Finance & Accounting (F&A): The Processes Defined
The Everest Group’s Research Practice, an independent research and analysis organisation,
defines these accounting processes in the following manner:
Procure-to-Pay: Procure-to-Pay process is an integrated end-to-end process that includes
support, day-to-day purchasing, catalog, accounts payable, T&E processing, spend analysis,
business analytics, reporting, audit, and compliance management.
Order-to-Cash: Order-to-Cash process is an end-to-end process that includes order
management and billing, dispute and deduction management, accounts receivable, aging
and collections, and business analytics and reporting.
1
Core Activities…
Are Strategic
Improve Customer Value
Drive Profits
Non-Core Activities…
Are Part of Day-to-Day Tactics
Do Not Add Value
Are Not a Profit Centre
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
Record-to-Report: Record-to-Report process is an end-to-end process that includes
regulatory compliance, financial analysis and reporting, budgeting and forecasting, internal
audit, fixed-asset accounting, tax compliance and general accounting.
How To Determine Non-Core F&A Activities
Non-Core Activities, Defined:
Non-core activities are services and business functions that do not add to the company’s value
proposition to its customers. From a Finance and Accounting perspective, common non-core
activities often include functions like accounts payable, collections, transaction processing, billing
and records management.
One way to assess your core functions is to start by examining the features of each process.
Review whether the process is rules-based, does it demand key business judgment, is it
dependent on the stage of the process maturity, the systems used, proximity to the business
and language requirements.
2
Customerset-upand
maintenance
Orderprocessing
Customerinvoicing
Lockboxmanagementand
cashapplications
Creditandcollections
Customerinquiries
Periodandyear-endclosing
Reporting
Procure-to-pay Order-to-Cash Record-to-Report
Vendormanagement
Purchasing
Invoiceandpayment
processing
Travelandexpense
reimbursement
Specialitypayment
requests
P-cardadministration
Vendorinquiries
Periodandyear-end
closing
Reporting
Masterset-upand
maintenance
Calculationandpostingof
depreciation
Capitalbudgetingsupport
Job/projectcosting
Administrationofcapital
approvalprocess
Periodandyear-end
closing
Reporting
Journalentryprocessing
Accountandbank
reconciliations
Fiscalperiodandyear-end
generalledgerclosing
Consolidations/eliminations
Budgeting
Treasuryservices
Costaccounting
Payrollaccounting
Financialstatement
generation
Projectreporting
KPIreporting
Managementreporting
Financialplanning
Financialanalysis
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
3
Process
Your F&A functions may be non-core if:
The F&A processes in the company are routine.
The policies, rules or even chart of accounts could be simplified and made routine.
The process could be automated with access to new technologies not available in-house,
ssand technology investment is unlikely given other priorities.
The process cannot be eliminated or automated, however, the cost per transaction could
ssbe reduced if outsourced.
The process does not require higher-level skills such as analysis and evaluation.
The process is not aligned with the company’s vision.
The function does not affect policy setting.
Outsourcing allows us to better benchmark our processes and improve KPIs
Ourabilitytofocusonactivitiesthatdelivervalueisimprovedbyremovingthisfunction.
People
Your F&A functions may be non-core if:
By outsourcing the task it enables the company’s F&A staff to undertake more core and
ssstrategic functions.
Cyclical peaks and valleys govern the company’s F&A functions.
Flexible resourcing models would benefit the company during peak/lean periods to rid
ssthe company of additional temporary HR needs.
Staffing levels are currently set for high-season, or low season.
There are underutilised resources in the low periods.
The company needs access to talent to scale up or scale down when required.
Accesstoskillsandtalentthatdonotexistin-houseisneededandmaybedifficulttoretain.
By outsourcing, the company is able to remove position redundancies.
You need to minimise labour costs?
DecisionMakingAuthority
AcceptanceandApproval
RiskManagement
ProximitytoBusiness
Vision
Strategy
PolicySetting
Typically Retained Typically Outsourced
Value Added Non-Core Activities
Routine&Process
Driven
RulesBased
Can’tBeAutomated
DataMining
Research
Analytics
KnowledgeDriven
Business
Processes
Transaction
Management
Strategy
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
Procure-to-Pay
Customer set-up and maintenance
Order processing
Customer invoicing
Lock box management and cash applications
Credit and collections
Customer inquiries
Period and year-end closing
Reporting
Order-to-Cash
Vendor management
Purchasing
Invoice and payment processing
Travel and expense reimbursement
Specialty payment requests
P-card administration
Vendor inquiries
Period and year-end closing
Reporting
Record-to-Report
Master set-up and maintenance
Calculation and posting of depreciation
Capital budgeting support
Job/project costing
Administration of capital approval process
Period and year-end closing
Technology
Your F&A functions may be non-core if:
Outsourcing acts as a gateway to better technologies than those you can afford in-house.
This access to technology improves communication and reduces silos.
You can reduce costs and efficiencies by harnessing this technology.
The technology allows the company to increase its controls and compliance.
The technology improves the accuracy of reports and decision-making information.
4
The Process Core Non-Core
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
FINDING FOCUS
Identifying non-core activities enables CXOs to look at the end-to-end processes, and exam-
ine the functions and activities that really add value to the company.
Many times, a “crawl, walk, run” approach can be a strategic entryway into an outsourcing
journey. Companies that are cautious about outsourcing may want to look at areas, like
FP&A that are less transformational. These areas offer less touchpoints into the organisa-
tion, and the result is staff augmentation rather than “outsourcing.”
Outsourcing non-core functions goes well past cost benefits, which can be significant, deliv-
ering an array of benefits including:
The most effective use of personnel
Less day-to-day tactics, and more strategy
More controls and quality assurance
Access to reliable talent
Access to skills and technologies not available in-house
Process standardization and optimization
This shift facilitates a transformation from peripheral distractions and a drain on resources to
a highly focused organisation that is positioned for growth. This renewed vision on core com-
petencies is the difference between industry leaders that can build market share, respond
quickly to opportunities and move ahead of competitors, and industry laggards that stagnate.
5
Reporting
Journal entry processing
Account and bank reconciliations
Fiscal period and year-end general ledger closing
Consolidations/eliminations
Budgeting
Treasury services
Cost accounting
Payroll accounting
Financial statement generation
Project reporting
KPI reporting
Management reporting
Financial planning
Financial analysis
Core Non-CoreThe Process Core Non-Core
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
7
FOR MORE INFORMATION
CONTACT
To have a deeper discussion about the outsourcing process, please contact:
Dario Mazurek
Vice President, Integrated BPO Sales
Finance & Accounting Outsourcing Services
Sutherland Global Services
TEL: office +1(845)786-1767 | mobile +1(845)729-5381
EMAIL: dario.mazurek@sutherlandglobal.com
Dario leads our business development organisation for our Global Finance & Accounting Prac-
tice. Since joining Sutherland in 2009, he has held executive positions in our Business Transfor-
mation and within our Technology Vertical. He has over 20 years in the outsourcing industry in
multiple management roles ranging from transition management and operations, account
management, and a sales leader. He has held management and executive positions at such
firms as IBM, AT&T, ACS (now Xerox Business Services), and Perot Systems. His leadership
dutieshavehadheandhisteamworkwithbothlarge,globalenterprisesandincreasinglymore
SMB clientele. His industry experience predominantly includes manufacturing, software and
services, travel/hospitality/logistics, healthcare and Life Sciences.
Simon Speirs
Senior Director, Solution Architect, EMEA
Finance & Accounting Outsourcing Services
Sutherland Global Services
TEL: +44 (0)207 138 0924
EMAIL: simon.speirs@sutherlandglobal.com
Simon is a member of the Association of Chartered Management Accountants (ACMA) with 18
years of experience in improving business and finance team performance. He has worked in a
number of blue-chip companies including ABB, Accenture, PricewaterhouseCoopers and
Hewlett Packard. Simon leads the design and implementation of back-office solutions across
the European Region for Sutherland. He has a proven track record of designing and delivering
shared service solutions and managing complex global projects. Simon’s experience spans
across continuous improvement, finance and accounting, procurement, sourcing and IT man-
agement.Thedepthandbreadthofhisexperienceenableshimtocombinepeople,processand
technology to design optimised and customised outsourcing solutions.
Finding Focus: A Checklist For Identifying Core & Non-Core Activities
8
SUTHERLAND FINANCE & ACCOUNTING OUTSOURCING SERVICES –
A PRACTICAL OVERVIEW
Structure
Globally distributed delivery capacity and domain capability
The Deloitte-established Tulsa FAO Centre of Excellence has been servicing clients since 1995
StrategicgloballocationsdesignedtosatisfySSAE16standardsandSarbanes-Oxleyrequirements
Capability
Full suite of FAO services – transaction processing to financial and management reporting
IntegratedAnalyticstosupportCollections,FinancialPlanningandAnalysisfunctions
Onshore,offshoreandhybridsolutionstailoredtomeetclient-specificneeds
Expertise
Dedicatedteamexperiencedinbusinesstransformation,processoptimisationandtransitionservices
Expertise in utilising existing client applications and/or SGS-hosted ERP systems
Robust set of add-on technologies supported by in-house application Management team
Flexibility
Custom-craftedPricingandCommercialStructurealignedtoclientneedsandobjectives
Output/Outcome Based Pricing and No Termination penalties
About Sutherland Global Services
Established in 1986, Sutherland offers an integrated portfolio of analytics-driven
back-office and customer facing solutions that support the entire customer
lifecycle. It is one of the largest, independent BPO companies in the world
serving global leaders in major industry verticals. Headquartered in Rochester
NY, Sutherland employs over 30,000 professionals and has 35 operations centers
in the United States, China, Philippines, India, UAE, Egypt, Bulgaria, UK, Canada,
Mexico, Colombia, and Jamaica.
Bulgaria Canada Colombia Egypt Jamaica India Mexico Philippines United Arab Emirates United Kingdom United States
Business Transformation Services Knowledge Services Business Process Outsourcing Technology Enabled Services
Toll-Free: +1 800-388-4557 x2799 | E-mail: clarityes@sutherlandglobal.com | http://clarity.sutherlandglobal.com © 2013 Sutherland Global Services
Finding Focus: A Checklist For Identifying Core & Non-Core Activities

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Finding focus how-non-core-activities-are-blurring-your-strategic-vision-final2

  • 1. Finding Focus How Non-Core Activities Are Blurring Your Strategic Vision A Checklist For Identifying Core & Non-Core Activities Overview What's Really Core to Your Organization? Finance & Accounting (F&A): The Processes Defined How To Determine Non-Core F&A Activities Finding Focus Want to Learn More? Sutherland Finance & Accounting Outsourcing Services - A Practical Overview
  • 2. Finding Focus: A Checklist For Identifying Core & Non-Core Activities What's Really Core to Your Organization? As companies cautiously manoeuvre their way through hard economic times, CXOs are tasked with identifying and leveraging the activities that deliver brand differentiation, a competitive edge and undeniable value to the firm. Core competencies are central to operations, whereas non-core activities are considered incidental, peripheral, or, sometimes, an expensive distraction. For decades, enterprise companies have been divesting themselves of non-core activities and operations to be able to focus on activities that support the organisation’s core business strategy and its strategic vision. For example, it’s common, and often preferred, for companies to outsource their shipping duties to large third-party logistic companies, rather than invest in a fleet of trucks and the inherent costs of running the fleet efficiently. More and more, company leaders are casting a hard look at their end-to-end processes to evaluate what is best kept in-house and what an outside provider can handle more efficiently and cost-effectively. One of the areas for consideration is the Finance and Accounting Department. Finance & Accounting (F&A): The Processes Defined The Everest Group’s Research Practice, an independent research and analysis organisation, defines these accounting processes in the following manner: Procure-to-Pay: Procure-to-Pay process is an integrated end-to-end process that includes support, day-to-day purchasing, catalog, accounts payable, T&E processing, spend analysis, business analytics, reporting, audit, and compliance management. Order-to-Cash: Order-to-Cash process is an end-to-end process that includes order management and billing, dispute and deduction management, accounts receivable, aging and collections, and business analytics and reporting. 1 Core Activities… Are Strategic Improve Customer Value Drive Profits Non-Core Activities… Are Part of Day-to-Day Tactics Do Not Add Value Are Not a Profit Centre
  • 3. Finding Focus: A Checklist For Identifying Core & Non-Core Activities Record-to-Report: Record-to-Report process is an end-to-end process that includes regulatory compliance, financial analysis and reporting, budgeting and forecasting, internal audit, fixed-asset accounting, tax compliance and general accounting. How To Determine Non-Core F&A Activities Non-Core Activities, Defined: Non-core activities are services and business functions that do not add to the company’s value proposition to its customers. From a Finance and Accounting perspective, common non-core activities often include functions like accounts payable, collections, transaction processing, billing and records management. One way to assess your core functions is to start by examining the features of each process. Review whether the process is rules-based, does it demand key business judgment, is it dependent on the stage of the process maturity, the systems used, proximity to the business and language requirements. 2 Customerset-upand maintenance Orderprocessing Customerinvoicing Lockboxmanagementand cashapplications Creditandcollections Customerinquiries Periodandyear-endclosing Reporting Procure-to-pay Order-to-Cash Record-to-Report Vendormanagement Purchasing Invoiceandpayment processing Travelandexpense reimbursement Specialitypayment requests P-cardadministration Vendorinquiries Periodandyear-end closing Reporting Masterset-upand maintenance Calculationandpostingof depreciation Capitalbudgetingsupport Job/projectcosting Administrationofcapital approvalprocess Periodandyear-end closing Reporting Journalentryprocessing Accountandbank reconciliations Fiscalperiodandyear-end generalledgerclosing Consolidations/eliminations Budgeting Treasuryservices Costaccounting Payrollaccounting Financialstatement generation Projectreporting KPIreporting Managementreporting Financialplanning Financialanalysis
  • 4. Finding Focus: A Checklist For Identifying Core & Non-Core Activities 3 Process Your F&A functions may be non-core if: The F&A processes in the company are routine. The policies, rules or even chart of accounts could be simplified and made routine. The process could be automated with access to new technologies not available in-house, ssand technology investment is unlikely given other priorities. The process cannot be eliminated or automated, however, the cost per transaction could ssbe reduced if outsourced. The process does not require higher-level skills such as analysis and evaluation. The process is not aligned with the company’s vision. The function does not affect policy setting. Outsourcing allows us to better benchmark our processes and improve KPIs Ourabilitytofocusonactivitiesthatdelivervalueisimprovedbyremovingthisfunction. People Your F&A functions may be non-core if: By outsourcing the task it enables the company’s F&A staff to undertake more core and ssstrategic functions. Cyclical peaks and valleys govern the company’s F&A functions. Flexible resourcing models would benefit the company during peak/lean periods to rid ssthe company of additional temporary HR needs. Staffing levels are currently set for high-season, or low season. There are underutilised resources in the low periods. The company needs access to talent to scale up or scale down when required. Accesstoskillsandtalentthatdonotexistin-houseisneededandmaybedifficulttoretain. By outsourcing, the company is able to remove position redundancies. You need to minimise labour costs? DecisionMakingAuthority AcceptanceandApproval RiskManagement ProximitytoBusiness Vision Strategy PolicySetting Typically Retained Typically Outsourced Value Added Non-Core Activities Routine&Process Driven RulesBased Can’tBeAutomated DataMining Research Analytics KnowledgeDriven Business Processes Transaction Management Strategy
  • 5. Finding Focus: A Checklist For Identifying Core & Non-Core Activities Procure-to-Pay Customer set-up and maintenance Order processing Customer invoicing Lock box management and cash applications Credit and collections Customer inquiries Period and year-end closing Reporting Order-to-Cash Vendor management Purchasing Invoice and payment processing Travel and expense reimbursement Specialty payment requests P-card administration Vendor inquiries Period and year-end closing Reporting Record-to-Report Master set-up and maintenance Calculation and posting of depreciation Capital budgeting support Job/project costing Administration of capital approval process Period and year-end closing Technology Your F&A functions may be non-core if: Outsourcing acts as a gateway to better technologies than those you can afford in-house. This access to technology improves communication and reduces silos. You can reduce costs and efficiencies by harnessing this technology. The technology allows the company to increase its controls and compliance. The technology improves the accuracy of reports and decision-making information. 4 The Process Core Non-Core
  • 6. Finding Focus: A Checklist For Identifying Core & Non-Core Activities FINDING FOCUS Identifying non-core activities enables CXOs to look at the end-to-end processes, and exam- ine the functions and activities that really add value to the company. Many times, a “crawl, walk, run” approach can be a strategic entryway into an outsourcing journey. Companies that are cautious about outsourcing may want to look at areas, like FP&A that are less transformational. These areas offer less touchpoints into the organisa- tion, and the result is staff augmentation rather than “outsourcing.” Outsourcing non-core functions goes well past cost benefits, which can be significant, deliv- ering an array of benefits including: The most effective use of personnel Less day-to-day tactics, and more strategy More controls and quality assurance Access to reliable talent Access to skills and technologies not available in-house Process standardization and optimization This shift facilitates a transformation from peripheral distractions and a drain on resources to a highly focused organisation that is positioned for growth. This renewed vision on core com- petencies is the difference between industry leaders that can build market share, respond quickly to opportunities and move ahead of competitors, and industry laggards that stagnate. 5 Reporting Journal entry processing Account and bank reconciliations Fiscal period and year-end general ledger closing Consolidations/eliminations Budgeting Treasury services Cost accounting Payroll accounting Financial statement generation Project reporting KPI reporting Management reporting Financial planning Financial analysis Core Non-CoreThe Process Core Non-Core
  • 7. Finding Focus: A Checklist For Identifying Core & Non-Core Activities 7 FOR MORE INFORMATION CONTACT To have a deeper discussion about the outsourcing process, please contact: Dario Mazurek Vice President, Integrated BPO Sales Finance & Accounting Outsourcing Services Sutherland Global Services TEL: office +1(845)786-1767 | mobile +1(845)729-5381 EMAIL: dario.mazurek@sutherlandglobal.com Dario leads our business development organisation for our Global Finance & Accounting Prac- tice. Since joining Sutherland in 2009, he has held executive positions in our Business Transfor- mation and within our Technology Vertical. He has over 20 years in the outsourcing industry in multiple management roles ranging from transition management and operations, account management, and a sales leader. He has held management and executive positions at such firms as IBM, AT&T, ACS (now Xerox Business Services), and Perot Systems. His leadership dutieshavehadheandhisteamworkwithbothlarge,globalenterprisesandincreasinglymore SMB clientele. His industry experience predominantly includes manufacturing, software and services, travel/hospitality/logistics, healthcare and Life Sciences. Simon Speirs Senior Director, Solution Architect, EMEA Finance & Accounting Outsourcing Services Sutherland Global Services TEL: +44 (0)207 138 0924 EMAIL: simon.speirs@sutherlandglobal.com Simon is a member of the Association of Chartered Management Accountants (ACMA) with 18 years of experience in improving business and finance team performance. He has worked in a number of blue-chip companies including ABB, Accenture, PricewaterhouseCoopers and Hewlett Packard. Simon leads the design and implementation of back-office solutions across the European Region for Sutherland. He has a proven track record of designing and delivering shared service solutions and managing complex global projects. Simon’s experience spans across continuous improvement, finance and accounting, procurement, sourcing and IT man- agement.Thedepthandbreadthofhisexperienceenableshimtocombinepeople,processand technology to design optimised and customised outsourcing solutions.
  • 8. Finding Focus: A Checklist For Identifying Core & Non-Core Activities 8 SUTHERLAND FINANCE & ACCOUNTING OUTSOURCING SERVICES – A PRACTICAL OVERVIEW Structure Globally distributed delivery capacity and domain capability The Deloitte-established Tulsa FAO Centre of Excellence has been servicing clients since 1995 StrategicgloballocationsdesignedtosatisfySSAE16standardsandSarbanes-Oxleyrequirements Capability Full suite of FAO services – transaction processing to financial and management reporting IntegratedAnalyticstosupportCollections,FinancialPlanningandAnalysisfunctions Onshore,offshoreandhybridsolutionstailoredtomeetclient-specificneeds Expertise Dedicatedteamexperiencedinbusinesstransformation,processoptimisationandtransitionservices Expertise in utilising existing client applications and/or SGS-hosted ERP systems Robust set of add-on technologies supported by in-house application Management team Flexibility Custom-craftedPricingandCommercialStructurealignedtoclientneedsandobjectives Output/Outcome Based Pricing and No Termination penalties
  • 9. About Sutherland Global Services Established in 1986, Sutherland offers an integrated portfolio of analytics-driven back-office and customer facing solutions that support the entire customer lifecycle. It is one of the largest, independent BPO companies in the world serving global leaders in major industry verticals. Headquartered in Rochester NY, Sutherland employs over 30,000 professionals and has 35 operations centers in the United States, China, Philippines, India, UAE, Egypt, Bulgaria, UK, Canada, Mexico, Colombia, and Jamaica. Bulgaria Canada Colombia Egypt Jamaica India Mexico Philippines United Arab Emirates United Kingdom United States Business Transformation Services Knowledge Services Business Process Outsourcing Technology Enabled Services Toll-Free: +1 800-388-4557 x2799 | E-mail: clarityes@sutherlandglobal.com | http://clarity.sutherlandglobal.com © 2013 Sutherland Global Services Finding Focus: A Checklist For Identifying Core & Non-Core Activities