26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
A best practices overview of how to build a referral marketing campaign for your business. Learnings based on my time at www.Talkable.com, 500.co, and previous startups. Originally presented at the Grow Commerce event by Grow.co
26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
A best practices overview of how to build a referral marketing campaign for your business. Learnings based on my time at www.Talkable.com, 500.co, and previous startups. Originally presented at the Grow Commerce event by Grow.co
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media
Speaker presentations from Avalaunch Media's second Utah Google Day. "Elevation Performance with Experimentation and Optimization." Salt Lake City, March 2019.
Hosted by TalentPuzzle.
From the incredibly successful Scaling Startups event held at the Kia Oval on the 12th September 2013.
Delegates enjoyed talks from Tom Allason- Shutl, Titus Sharpe- MVF Global, Alicia Navarro- Skimlinks and many more.
What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scalesaastr
Getting to $10M is hard enough, but bootstrapping your way there is rarer than a unicorn these days. In this session, Boast.AI & Traction Cofounder Lloyed Lobo shares a framework for doing just that. Specifically, Lloyed discusses how to: - find your ideal customers - validate your idea - get to product-market fit - figure out repeatable scalable growth channels - make your product sticky so customers keep coming.
Board ... CEO ... Staff: Whose Job is it Anyway?Bloomerang
https://bloomerang.co/resources/webinars/
Kent Stroman will bring real life insights and practical tools to equip CEOs, Board members, and staff alike to move their charity forward collaboratively.
Presenter: Rand Fishkin, Co-Founder & CEO, SparkToro
In 2001, Rand Fishkin dropped out of college to start a company with his mom, Gillian. Over the next 17 years, that company, Moz, became one of the most high profile and high growth businesses in the marketing software world. In this transparent, vulnerable talk, Rand will walk through some of the biggest regrets, lessons learns, and things he'd do differently based on his experience. From management and hiring to marketing tactics to product strategy, self-awareness, and more, this presentation will help anyone who's starting or joining a new company avoid some big pitfalls, and feel less alone.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
assert(CPA < LTV) - the most important line of code David Jones
Presentation for Syd Uni class on Entrepreneurship, startup learnings, Australian scene, StartMate experience and using Business Model Canvas as an input to Business Plan, resource allocation and focus.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
Willix Halim (COO Bukalapak) membahas lebih jauh bagaimana penggunaan dan manfaat dari big data. Bahkan Willix juga berbagi tips bagaimana menggunakan data dalam bisnis di Bukalapak, serta mengapa hal tersebut penting untuk dipelajari.
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media
Speaker presentations from Avalaunch Media's second Utah Google Day. "Elevation Performance with Experimentation and Optimization." Salt Lake City, March 2019.
Hosted by TalentPuzzle.
From the incredibly successful Scaling Startups event held at the Kia Oval on the 12th September 2013.
Delegates enjoyed talks from Tom Allason- Shutl, Titus Sharpe- MVF Global, Alicia Navarro- Skimlinks and many more.
What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scalesaastr
Getting to $10M is hard enough, but bootstrapping your way there is rarer than a unicorn these days. In this session, Boast.AI & Traction Cofounder Lloyed Lobo shares a framework for doing just that. Specifically, Lloyed discusses how to: - find your ideal customers - validate your idea - get to product-market fit - figure out repeatable scalable growth channels - make your product sticky so customers keep coming.
Board ... CEO ... Staff: Whose Job is it Anyway?Bloomerang
https://bloomerang.co/resources/webinars/
Kent Stroman will bring real life insights and practical tools to equip CEOs, Board members, and staff alike to move their charity forward collaboratively.
Presenter: Rand Fishkin, Co-Founder & CEO, SparkToro
In 2001, Rand Fishkin dropped out of college to start a company with his mom, Gillian. Over the next 17 years, that company, Moz, became one of the most high profile and high growth businesses in the marketing software world. In this transparent, vulnerable talk, Rand will walk through some of the biggest regrets, lessons learns, and things he'd do differently based on his experience. From management and hiring to marketing tactics to product strategy, self-awareness, and more, this presentation will help anyone who's starting or joining a new company avoid some big pitfalls, and feel less alone.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
assert(CPA < LTV) - the most important line of code David Jones
Presentation for Syd Uni class on Entrepreneurship, startup learnings, Australian scene, StartMate experience and using Business Model Canvas as an input to Business Plan, resource allocation and focus.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
Willix Halim (COO Bukalapak) membahas lebih jauh bagaimana penggunaan dan manfaat dari big data. Bahkan Willix juga berbagi tips bagaimana menggunakan data dalam bisnis di Bukalapak, serta mengapa hal tersebut penting untuk dipelajari.
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. ABOUT 500 STARTUPS AS OF 5-2015:
• Over 1000 Companies Invested In
• $175M Under Management
• $105M Deployed
• 300+ companies started outside US
• 300+ companies with Women Founders
• Our Team of 50 people spans 12 countries
and speak 20+ different languages
@DistroDom
Always #500strong
3. WHO IS THIS GUY DOMINIC?
● Co-Founded GarmentValet
● Co-Founded Curebit / Talkable
Now I’m @DistroDom @500
Startups investing time and $ in
promising startups #500STRONG
@DistroDom
4. @DistroDom
WHAT DO WE ALL WANT
PHASE 1: EARLY TRACTION
PHASE 3: OPERATIONALIZING
MOAR TRACTION
5. @DistroDom
WHAT LEADS TO EXPONENTIAL GROWTH
ASYMMETRICAL PATTERNS
NOT FOLLOWING OTHERS
UNFAIR ADVANTAGES
BEING SCRAPPY
11. GROWTH FOR PIRATES… AARRR
@DistroDom
Acquisition • Attracting the right people
Activation • People signup and start
using your product
Retention • People keep using your
product.
Referral • People get their friends to
start using your product
Revenue • Buying more
Credit: Dave McClure (@davemcclure)
12. FIRST, WHAT ARE EARLY GROWTH GOALS
@DistroDom
Finding Product Market Fit
Finding Early Adopters
Getting The First Paying Customers
Learning Your Conversion Funnel
Basic Unit Economics: CAC / LTV
Audience Building
Email Lists
Cookie
Pool
Social
Followers
13. PHASE 1: EARLY TRACTION….
@DistroDom
!! Be Scrappy + Keep Hustling !!
?Many Many questions and uncertainties
=> [xox] => Comparing inputs to outputs
√ Traditional Channels usually won’t work
15. SOME HACKY SH*T TO TRY
@DistroDom
Scraping Lists Online
Community Hijacking
Social Community Building
Outreach Email
Power Networking
Email Partners
20. PROBLEMS FROM EXPERIMENTATION
@DistroDom
Test Shit That Doesn’t Matter
Tests Take Too Long
Winners don’t create meaningful
results to the bottom line
Every test is a loser
Testing is Disorganized
WORST: Testing Slows Growth
This presentation is on operationalizing growth. That’s the process of hustling to find product market fit to scaling a growth team.
ABOUT 500 STARTUPS AS OF 5-2015:
Over 1000 Companies Invested In
$175M Under Management
$105M Deployed
300+ companies started outside US
300+ companies with Women Founders
Our Team of 50 people spans 12 countries and speak 20+ different languages
Let me give you a little bit of a background of myself.
I’ve started a few different companies, both with friends.
The first one I started was when I was in college.
It was a laundry and drycleaning delivery business of all things.
But we were really “high-tech”. We had pretty solid growth to over $1.5M in sales during the first few years.
After I left school, I also left thtat company to pursue something that was more software oriented.
I co-founded Curebit.com (now Talkable.com) with a friend.
Talkable was a referral software platform used by TOMS, BONOBOS, Shutterfly, etc.
Curebit was funded by 500 and YC.
First of all, what is GROWTH?
Growth is all things MOAR
Moar users
Moar engagement
Moar sharing
Moar love for your product
Moar sales
MOAR MONEY
UP AND TO THE RIGHT BABY
But most importantly, staying up and to the right.
Attractive Growth is exponential.
In order to accomplish exponential growth you have to find asymmetrical patterns.
This means that all marketing activities result in non-linear results.
When your team is small you can’t afford to not get every ounce of juice for each squeezing effort.
Usually the only way to accomplish asymmetrical patterns is by finding and exploiting unfair advantages.
This doesn’t mean cheating, but this means finding those unique competitive advantages that make you stand out in the market.
This could be technological, or it could be institutional.
In my first business my unfair advantage was that I helped build an incubator at my university.
As a result I got all sorts of goodwill and special privileges to market my business and protect my turf from competition.
This made us a reputable company that could go sell to other schools and condos.
In my second business, our unfair advantage was technological. My co-founder was an absolute totalitarian about never losing a single shred of data and making sure all data across any client was relational, in an anonymized way. This allowed us to find patterns and learnings to optimize viral funnels that the competition could just never keep up with.
Basically in summary, you can’t follow others. You can learn from them, but you can’t follow them.
If you follow others, you just end up right behind them.
All this comes down to with being comfortable not being comfortable, aka being scrappy.
Growth is not just about users and sales.
Good growth comes from great products. You can’t grow a shitty product, You can sell a shitty product, but you can’t grow it.
But, It’s very important you let growth indicators naturally drive your product roadmap.
It’s all to easy to think growth follows product development and when that happens, product hijacks growth.
Growth is not just about hiring a person who can magically come in a grow your business.
It’s a team effort. Everyone should be a contributor.
People are always looking for silver bullets. Sometimes you find some really cool hacky shit that seems like a silver bullet.
But, usually, it can’t be exploited for long and therefore isn’t scalable.
So the focus on “hacking” growth or finding “growth secrets” is a false representation of what us growth people actually do.
I see growth in three different phases:
Stage 1: You find early traction, this is usually when you have no idea what is going on but you know something is going right because people are using your product. You uusally are able to find some sort of product market fit here, or at least are very close to it.
Phase 2: Is when you’re able to identify the few things that are working and you put all your energy into that (i.e., double down). Lots of times it’s just one activity that is driving 80% of the action.
Phase 3: Once you’ve got a groove of exploiting these channels, you start to operationalize. This means you build processes that helps you continue to grow existing channels, improve other ones and most importantly innovate and identify emerging channels.
A lot of people think that growth is just about growing the top line.
Growing the topline doesn’t matter if people are just walking out the backdoor without transferring value.
This is Dave McClure’s “Marketing for Pirates” framework:
Acquisition
Activation
Retention
Referral
Revenue
Scraping Lists Online
Community Hijacking
Social Community Building
Outreach Email
Power Networking
Email Partners
Test Shit That Doesn’t Matter
Tests Take Too Long
Winners don’t create meaningful results to the bottom line
Every test is a loser
Testing is Disorganized
WORST: Testing Slows Growth