Cabbizzle Slides

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Cabbizzle

MDB 101

Business Technology

Cabbizzle
Songs to Swing to

Cabbizzle
Songs to Swing To

Strengths and
Weaknesses
Strengths Weaknesses

• Creative • Difﬁcult To Work With
• Eccentric •Refuses Live Performance
• Unreliable
• Frugal
• Ambitious

Be Aware!

• Demo Product Bundling
• Strategic Partnerships in Advertising
• Hollywood Socialite Ad Campaign

The Product

• Full Album - “Songs To Swing To”-
Price $10.99 (Digital Only)

New Distribution!
• 101 Distribution
• Flat Rate of 60$

New Distribution!
• IODA: Independent Online Distribution
Alliance
• 8% of sales

New Distribution!
• ADA: Alternative Distribution Alliance
• 6% of sales

Strategic Partnerships!

• Starbucks
•Cabbizzle Coffee Cup

Cabbizzle

Strategic Partnerships!
• Pepsi Co.
• Awesome Commercials
• Cabbizzle Can

Three
Recommendations!?

• eMusic.com
• lala.com
• Beatport.com

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