This document summarizes the marketing campaign of the School of Business and Management of Technology (SBMT) at Belarusian State University. It outlines the strengths, weaknesses, opportunities, and threats for SBMT. The main strategy is to maintain a positive image, highlight advantages, and provide specific program information. Effective promotion methods include using current students, expanding agent networks, participating in education fairs, PR campaigns, developing websites in multiple languages, and paid advertisements online and in other countries to raise international awareness of SBMT programs. Emphasis is also placed on corporate social responsibility to attract students interested in social and environmental issues.

1. Marketing campaign
of SBMT
Prepared by: Igor Kozlov, Zhenya
Logimakhov, Zhenya Sviatskii, Elena
Yaroshevich, Alexey Sekatski.

2. SCHOOL OF BUSINESS AND
MANAGMENT OF
TECHNLODGY OF BSU
O School of Business and Management of Technology
of Belarusian State University was established in
1996. School graduates include directors and CEO’s
of many well-known Belarusian enterprises as well as
talented managers and IT-specialists employed in
different spheres.
O School is a dynamically developing institution.
Educational process is provided by 4 Departments
including Department of Business Administration,
Business Communication, Logistics, Management of
Technology.

3. SWAT analysis
O Firstly, we would like to tell about
strengths, weaknesses, opportunities and
threats.

4. STRENGTHS
O Highly qualified teaching staff;
O Sufficiently high level of training of graduates;
O The opportunity to participate in research activities;
O Prestige;
O Affordable tuition fee;
O Provision of information resources to the needs of
the educational process;
O Cooperation with enterprises and organizations;
O After-school programs;
O The IT infrastructure and technology of the
University is Modern requirements
O Educational programs on Foreign languages.

5. WEAKNESSES
O Small number of budget places;
O Inadequate introduction of research results into
the real sector of the economy;
O Difficulties with the organization of staff
development;
O The system and marketing tools in the Various
directions of the University;
O The constant aging of the material base;
O A low proportion of young scientists and
teachers in the staff of the teaching and
scientific corps;
O Allocation.

6. OPPORTUNITIES
O Partnerships with large companies in training and
employment;
O Work in schools on agitation and preparation of future
applicants;
O Use of Internet technologies for advertising universities
and training specialists online;
O Receiving and using extra-budgetary sources of funding
for the implementation of educational, scientific and
innovative programs and project;
O Participation in the processes of international
integration;
O Development of the system of additional education;
O Development of distance and electronic educational
technologies.

7. THREATS
O Increase in the cost of education;
O The scarcity of sources of financing of the
economic field of education;
O High competition in the market of educational
services;
O Reduction in the quality of training in schools in
separate disciplines;
O New requirements of the state for the quality of
education, implemented Through various
monitoring tools;
O Possibility of outflow of qualified personnel to
other Universities.

8. The main strategy combines
three main objectives:
O Maintain a positive image of SBMT;
O Show your advantages;
O To provide specific information about the
proposed programs.

9. O The most effective means of promotion are the use
of new students, the expansion of the network of
agents, participation in international educational fairs,
PR campaigns, the development of Internet sites in
English, and also in other languages ​​(Chinese,
Vietnamese, Turkish, Persian).

10. SOCIAL MEDIA
O What about social networks?
At present, we can not imagine a normal life without
social media. So, our first step should be directed to
social media, such as Facebook, instagram, tweeter,
etc.
Social media works only if you use the right voice.
Leap without research and careful planning, at best,
will not work, and in the worst case will damage your
image.

11. ADVERTISEMENT
O How anyone abroad can hear something about
SBMT accidentally, only if they are browsing the
internet. That’s why paid ad can help us to spread
information about

12. SBMT Abroad
The basis for all advertising is simply awareness. Awareness
is desirable to university for a few reasons:
O Reach - To build the demand for your university, you must
be able to reach new audiences. Those audiences already
exist on websites, searches, social media, radio, television,
and other mediums. To reach those audiences, the
companies that invested and acquired them offer to
advertise.
O Perception - Perhaps people are aware of your university
but do not have a positive perception of your university. To
counter inaccurate perceptions, it's sometimes necessary
(or even critical) for university to invest in advertising.

13. O Corporate culture and identity
O Great attention should be paid to Corporate social
responsibility. Students engagement is also tied to a
university CSR reputation. A recent Deliotte survey
found that 60 percent of students acknowledged that
a university commitment to social responsibility
influenced their choice to study there. That’s why its
very important not to forget about CSR Especially
abroad. Student want to take part in making these
social and environmental changes also.