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The Unified Media Lab (UML) supports multimedia education and contains spaces for classes, media organizations, and collaboration. Freshmen and sophomores take media skills classes in the lab, while juniors and seniors staff the newsroom alongside student media members. The lab houses organizations like an Emmy-winning TV newscast, a 90-year old student newspaper that wins national awards, and a magazine and website. Nearby are spaces for a student-run PR agency, advertising chapter, and suite where students practice sales and design ads.
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Student affairs presentation 11 14-14
Student affairs presentation 11 14-14University of South Carolina Division of Student Affairs and Academic Support
The document outlines the vision, mission, and goals of the Office of Communications & Marketing at the University of South Carolina. Its vision is to enhance USC's reputation as a leading public research university and the preeminent institution in South Carolina. The office serves as the interface between USC and its various audiences to heighten awareness and appreciation of the university. It focuses on developing strategic communications and advancing USC's brand through innovative practices. The document also discusses USC's brand statement, the No Limits campaign, media buys, market research, and the roles of various communications teams.Similar to Information for Admissions copy (20)
Case Study #2: University of LaVerne - Writing Sample
Case Study #2: University of LaVerne - Writing Sample
Storytelling + Experiences: Ingredients of a Successful Redesign
Storytelling + Experiences: Ingredients of a Successful Redesign
Dmma knowledge network education and transformation presentation final
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2011Online Higher Ed, Positioning Community Colleges
2011Online Higher Ed, Positioning Community Colleges
Information for Admissions copy
- 1. Information for Admissions The Unified Media Lab (UML) is designed to support the Unified Media model of multimedia, cross-platform media education. Freshmen and sophomores use the lab for media skills classes, and juniors and seniors participating in immersion classes staff the newsroom alongside student media members. UML contains many spaces and resources to enable students to effectively and efficiently work alongside one another. Spaces and resources include: • Large & Small Conference Rooms • Classroom space for up to 20 students • Faculty Offices • iMac Stations • Editor Stations • AVID Stations • State-of-the-art broadcast studio with auxiliary control room Student media organizations are co-housed in the facility, allowing for easy collaboration and coordination around breaking news and enterprising assignments. Organizations include: • NewsLink Indiana is a 30-minute newscast airing live, four nights per week, not only on campus but throughout Delaware County. The Emmy Award-winning, student-produced newscast is the Muncie area's only television news report. • The Daily News is a four-day-a-week student-directed newspaper. Its 90-year history makes it the longest standing student media organization on campus. It consistently wins top national awards from major student media organizations, including Columbia Scholastic Press Association, Associated Collegiate Press, and Society of Professional Journalists. • Ball Bearings is the campus magazine and BallBearingsMag.com is its interactive website. This high-caliber, glossy magazine publishes a print edition twice a year and is home to long-form writing and outstanding photography. Students at Ball Bearings become experts in magazine design and are responsible for a companion tablet publication as well as original online multimedia stories that are published each week. UML features two other spaces housed just feet away from the main lab. • The Holden Strategic Communications Center is home to Cardinal Communications, a student-run public relations and creative communications agency and the American Advertising Federation (AAF) student chapter. This space contains an open studio, conference room, library and break room, as well as office space for public relations and advertising students.
- 2. • The Advertising Sales and Creative Suite is where student sales executives practice campaign strategies, a sales pitch and learn to close the deal. Students use customer results. Graphic design specialists use Adobe InDesign/Photoshop to create dynamic advertising in print and digital platforms.