Social Behavior Change Communication (SBCC) employs strategic communication to alter knowledge, attitudes, and behaviors across various societal levels. It distinguishes itself from Behavior Change Communication (BCC) by influencing broader socio-economic and cultural environments through methods such as advocacy, storytelling, and group discussions. Effective SBCC facilitators must be well-prepared, create inclusive environments, and possess strong listening skills while embodying qualities like authenticity, impartiality, and empathy.

1. SBCC (Social Behavior
Change Communication)

2. What is Social Behavior Change Communication??
• Strategic use of communication approaches to bring
changes in knowledge, attitudes, norms, beliefs, and
behaviors.
How does the Strategy Works ????
• Messages are provided through a variety of channels
to reach multiple levels of society, including the
individual, the community, services, and policy.

3. A Comprehensive Approach

4. Difference Between BCC & SBCC
• BCC can achieve individual empowerment, BCC for per
sonal change through individual communication
• SBCC influence the physical, socio‐economic, and cult
ural environment through advocacy, and mobilization

7. Basic SBCC Methods
• Audio Visual
• Lecture
• Role Play (drama)
• Use of Song
• Visual Aids
• Campaign
• Story Telling
• Counseling
• Dialogue
• Advocacy
• Participatory Group Discussion

8. Why do People not change their behavior?
Do Individual Work within 5 Minutes

9. Steps of SBCC

10. Neutral
Types of
Audience
Expert Hostile
Uninforme
d
Business

11. Difference between A Trainer & SBCC
Facilitator/Promoter
• Trainers focus on the subject matter to discuss and
inform participants unknown to known through
lectures, demonstrations, supervision, directions,
etc.
• The facilitator focus on the subject matter and the
process. It helps adults learn through self-
discovery through brainstorming, strategic
planning, team building, relation, mutual sharing,
understanding, and commitment.

12. 03 Areas of a Good SBCC Promoter/Facilitator?

13. Qualities of a good promoter/Facilitator?
1. YOU’RE PREPARED FOR ANYTHING (SPECIFIC MESSAGES/TOPICS,
OBJECTIVE, INFORMATION, TIME, AUDIENCE, MATERIALS, SESSION
PLACE, GROUP, PRESENTATION, STARTING, ENDING POSITION,
PLANNING, ETC.)
2. TO CREATE AN INCLUSIVE ENVIRONMENT (PARTICIPATION,
DISCUSSION, RULES, RESPECT, CONTROLLING)
3. DEPENDABLE ( TRUST BUILDING, RAPPORT BUILDING, FORMAL &
INFORMAL COMMUNICATION
4. BE ANALYTICAL & TACTICAL ( ASK QUESTIONS, SOLVE QUESTIONS,
RAISE QUESTIONS, BRAINSTORM)
5. BE A GAME CHANGE MAKER ( ENCOURAGE TO CHANGE, MOTIVATED
TO GO THE LAST MILE, AND TAKE COMMITMENT)
Technical/Hard Skills

14. Qualities of a good promoter/Facilitator?
7. Be patient & controller (If you are calm then the group will be calm, don’t
react anything)
8. BE ENERGETIC ( MAKE THE ENVIRONMENT FRIENDLY AND HAPPY TO
PARTICIPATE)
9. BE A MODEL ( ATTITUDE, BODY LANGUAGE, DRESS, CONFIDENCE,
COURAGE, EYE CONTACT, SPEAKING FLUENCY)
3. YOU ARE A GOOD LISTENER (listen to what others have to say and create
a space that encourages listening.
4. Be authentic ( be honest and create space to give participants a voice)
5. Be Impartial (You don’t want to push your views onto others, create space
to give views from their side
6. Set the tone (inspire, encourage, and motivate the group to provoke
solutions and creative ideas)
7. Be sympathetic & empathetic (listen, try to solve, be engaged)
What do you think-Individual work -05 Minutes?
Personal Skills

15. Qualities of a good promoter/Facilitator?
1. YOU’RE PREPARED FOR ANYTHING (SPECIFIC MESSAGES/TOPICS,
OBJECTIVE, TIME, AUDIENCE, MATERIALS, SESSION PLACE, GROUP,
PRESENTATION, STARTING, ENDING POSITION, ETC.)
2. YOU’RE ABLE TO CREATE AN INCLUSIVE ENVIRONMENT (ALL
PARTICIPATION, DISCUSSION)
3. YOU ARE A GOOD LISTENER (listen to what others have to say and create a
space that encourages listening.
4. Be authentic ( be honest and create space to give
participants a voice)
5. Be Impartial (You don’t want to push your views onto
others, create space to give views from their side
Technical/Hard Skills

16. Are you a Trainer or SBCC Facilitator/Promoter??
Let’s see a session to Analyze