SB'12 - Atlanta McIlwraith - Timberland

•

0 likes•227 views

A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

BEYOND CSR REPORTING:

MAXIMIZING VALUE FROM SUSTAINABILITY
COMMUNICATIONS

Atlanta McIlwraith, Timberland

Beyond CSR Reporting:
Timberland’s Approach to
Transparency & Stakeholder Engagement

Atlanta McIlwraith June 6,
2012
Senior Manager Community Engagement
amcilwraith@timberland.com

TIMBERLAND PHILOSOPHY

Making
socially
and
,

environmentally

responsible
choices

everyday
for
our

business,
our

communi9es,
and

the
outdoors.

PILLARS OF CORPORATE SOCIAL
RESPONSIBILITY

EVOLUTION OF CSR REPORTING

Timberland’s Reporting and Stakeholder Engagement strategy has evolved over
the last 4 years. We shifted from a long, printed report to using our disclosure as
a dynamic, interactive engagement tool. We now use the following tactics:
,

1.  Provide Annual Analysis of CSR Performance vs. Targets
2.  Report Quarterly CSR Metrics
3.  Conduct Quarterly Stakeholder Calls with Leadership
4.  Leverage Web 2.0 to Scale Conversation

Expand Relevance, Reach Different Audiences

2.
New
CSR
Website
Features:
Home
page
assets

6

2011 Performance Summary – CSR Scorecard

Growth of Earthkeepers® fueled use of eco-conscious materials
•  For the 58.6% of footwear measured in 2011, over half materials were
recycled, organic or renewable.
•  Our 2011 apparel line used 25.4% of these materials

WEBSITE FEATURES
Track
Progress
in
Goals
&
Progress
sec1on

WEBSITE FEATURES

•  Focus
on
informa1on
sharing
&
engagement

•  Drive consumer relevance

FOR MORE INFORMATION

http://responsibility.timberland.com
,

American Coffee Company aims to inspire customers and employees through premium coffee and social responsibility programs. It commits to the community through healthcare for employees, literacy programs, and community service. Starbucks reduces its environmental impact with green building practices and sources coffee ethically through farmer support. It monitors the success of sustainability activities through annual planning, profitability, and marketing audits to ensure responsible growth over the long run.

2017 Top Energy Reduction Tactics Webinar slides

Lucid

The document summarizes the results of two sustainability surveys conducted in 2017. It finds that 90% of organizations remain committed to or are increasing sustainability commitments. 50% have formal climate or sustainability targets, with business performance and ROI influencing 75% of energy projects. The top metrics for tracking program success are energy consumption, cost, and emissions. Building upgrades, measurement/tracking, and scheduling improvements were prioritized. Over the past year, successes came from upgrades, measurement, scheduling, and engagement. The webinar agenda included reviewing these survey findings and initiatives, as well as a panel on formal/informal commitments and top energy reduction tactics.

Business communications workshop

hellwind

1. Hotels are implementing sustainable development principles like using green energy, reducing water usage, using eco-friendly light bulbs, separating trash for recycling. 2. The most important sustainable development aspects for stakeholders are discounts for sustainable customers, competitions for sustainable staff, supplying local products for suppliers, and profit potential for shareholders. 3. Hotels gather feedback from stakeholders through questionnaires, websites, and emails. They encourage cooperation by rewarding staff ideas and allowing suppliers to minimize emissions.

CGIAR Research Program on Aquatic Agriculture Systems (AAS), Value for Money

CGIAR

In 2012, improved fish pond and shrimp farming technologies in Bangladesh generated substantial economic benefits, including a $92 million total annual income increase, $300 more per household from homestead ponds, and $6,000 and $2,000 more per hectare from commercial fish and shrimp ponds respectively. By 2024, the program aims to directly benefit 6 million people and indirectly benefit 16 million more, as well as increase income by 30% in 2 million poor households and improve diets in 1 million households. The program uses effective partnerships, participatory action research across six themes including productivity, markets, and policies, and a gender-transformative approach to work towards its goals and contribute to sustainable development.

Michelle Lapinski, Senior Advisor, Valuing Nature, The Nature Conservancy Libby Bernick, Senior Vice President, North America, Trucost Connie Hensler, Director, Corporate LCA Programs, Interface What progress have the last 12 months seen in translating the value of natural capital in a language the business world hears loud and clear? What new tools and modeling exercises are emerging, and where can one look for a reasonable beginner-level road map?

Designing mobile technology to promote sustainableDesigning Mobile Technology...

Lincoln Social Computing Research Centre

This document proposes designing a mobile application to promote more sustainable food choices through behavioral interventions. It would define sustainable behavior according to the Slow Food movement, record users' food purchases, analyze how sustainable they are, and provide feedback to change behaviors. Previous work tagging food photos on social media is relevant. The application would allow photo uploading and tagging to reflect sustainability goals and provide appropriate feedback using rewards and goals. Behavioral psychology principles around feedback would be applied.

Tackle climate change with tried and true persuasion techniques

Romeu Gaspar

Steven.brickel.resume

Steven Brickel II

Steven J. Brickel II has extensive experience in sustainability through internships at Walt Disney Imagineering, Keurig Green Mountain, and Michigan State University. He graduated from Michigan State University with a B.S. in Environmental Studies and Agriscience. As an undergraduate, he founded the student group Sustainable Spartans and implemented various sustainability projects on campus. He also has a proven track record of conducting research, analyzing data, and presenting findings to stakeholders.

GEC 2016: Amisha Miller

Mark Marich

The document discusses accelerators and their growth. It notes that the number of accelerators grew rapidly between 2011-2014, especially in the US and Europe. While accelerators are diverse, most use similar key performance indicators like valuation, fundraising, exits, and satisfaction. Research shows top accelerators can accelerate funding or failure for companies. Areas that open accelerators see increased local funding, though long-term impact is still unknown. While most accelerated businesses raise capital, understanding outcomes could help improve programs.

Credibility in Green Business Certification - What to Look For?!

Green Business Bureau

This document summarizes the key elements of the Green Business Bureau's (GBB) green business certification program. The GBB certification aims to provide transparency, develop credible standards, drive measurable environmental improvements, include third-party audits and verification, offer tools and support to members, require regular re-qualification audits, and establish industry-relevant standards. The certification also aims to provide visibility and recognition to member businesses through marketing and partnerships with other organizations.

General Mills Global Responsibility Highlights

GeneralMillsPR

General Mills was recently recognized among the world’s most sustainable companies by the 2015 Corporate Knights Global 100 Index. In our ongoing pursuit to stand among the most socially responsible food companies in the world, we are always seeking new opportunities to improve our practices, our products and our supply chains in the name of sustainability and transparency. Here are some highlights over the last year.

Green jobs presentation-high schools

alexandlee

This document discusses green jobs, which are jobs that benefit the environment or conserve natural resources. Green jobs fall into categories like renewable energy, energy efficiency, pollution reduction, and natural resource conservation. Green jobs offer a variety of education and skill levels and annual incomes ranging from $21,000 to $111,000. The Mile High Youth Corps provides temporary green job opportunities for 18- to 24-year-olds in areas like energy efficiency, waste reduction, land conservation, and more.

CMFT NHS Auditor Letter - Harikrishna Vignesh

Harikrishna Vignesh

The document discusses Green Impact, an environmental accreditation scheme that encourages pro-environmental behaviors in universities and organizations. It empowers sustainability champions to gain recognition for their efforts and compete to increase organization-wide awareness of environmental issues. As part of Green Impact, all participating departments must be audited. Harikrishna Vignesh volunteered to be trained and act as an auditor through an IEMA-approved training course on auditing and evaluating environmental behavior change. Following the training, he conducted two successful audits for the Green Impact Team in a professional manner and provided fast results.

Green Impact letter of recommendation

Melissa Wint

Melissa Wint volunteered as an auditor for the Green Impact environmental accreditation scheme at the University of Leeds. She took part in IEMA-approved training on auditing and evaluating environmental behaviour change. The training covered issues like energy and waste management, and developed auditing and relationship skills. Melissa then conducted a professional audit for the university's Sustainability Service, providing fast results. The Green Impact scheme encourages environmental behaviours and awareness in universities and organizations through team-based accreditation and auditing.

Mcdaniel makingorganizationalchanges-climatechange

Robin McDaniel

Envee comp greenprintplanv9

Alphonso Jefferson, Jr.

Sustainable Supply Chains: Making Value the Priority

bobtv

Sustainable supply chains are becoming an important priority for many companies as sustainability gains more executive focus. A survey found that while many executives see sustainability increasing in importance over the next three years, there is a disconnect as fewer managers and operations professionals believe their company has a clear sustainability strategy. The document outlines examples of companies saving money through sustainable supply chain initiatives like reducing packaging and optimizing energy usage. It concludes that developing clear sustainability strategies that are consistently prioritized across the entire supply chain can help companies unlock new sources of value both economically and socially.

Green Teams - Jane Matlaw, BIDMC

MassRecycle

Facilitating behavioral change

Net Impact

The document provides tips for facilitating behavior change through workplace sustainability campaigns. It recommends timing campaigns for opportunities like new offices or employees. It also suggests reframing motivations by focusing on health, cost savings and community over strictly environmental messages. Finally, it outlines designing interventions with specific, public commitments, social support, learning opportunities and addressing barriers to change habits and build new competence over time through experience.

Immersive Service Learning (ACCP Conference)

Team4Tech

RACE Concept Workshop Presentation in January 2011

raceforgreen

Martinus nata the-importance-position-of-oil-mill-jambi-2018

Botolungun Ngl

PT Prosympac Agro Lestari is an Indonesian company that focuses on sustainable palm oil production and renewable energy solutions. It operates an oil mill near smallholder plantations in Jambi province. The company works with smallholders and local governments to promote sustainable agriculture practices through training, certification, and partnerships. It aims to certify its mill and expand certification to more smallholders to support its sustainability goals.

Jane Mills - Soil Management Practices

Countryside and Community Research Institute

Charlotte Davenport (1)

Charlotte Davenport

Green Impact is an environmental accreditation scheme that encourages pro-environmental behaviors in universities and organizations. It empowers sustainability champions and encourages competition between teams to increase environmental awareness and reduce energy, water, and carbon footprints while improving recycling. Charlotte Davenport volunteered to be trained and act as an auditor for the Green Impact scheme at the University of Leeds. She took a training course covering auditing skills as well as environmental issues related to energy, waste, procurement and transport. Following the training, Charlotte conducted a successful audit for the Sustainability Service at the university, completing it professionally and quickly.

Nestle Planning Deck

Seth Lincoln

RSW is a water company that wants to evolve into a brand that stands for a purpose and demonstrates its commitment to the community. In 2018, RSW will focus on illustrating the role water plays in people's lives and how water connects communities. RSW will demonstrate the impact of its community initiatives, engage consumers through partnerships, and rally around water-related issues like education, watershed cleanups, and conservation. RSW will align its initiatives with key elements like signature issues, business integration, and strategic partnerships in order to truly move the needle and create brand advocates.

EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY AND ETHICS OF WIPRO

SudharshanE1

What's hot

Are We There Yet: The State of Natural Capital Valuation

SB'12 - Atlanta McIlwraith - Timberland

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to SB'12 - Atlanta McIlwraith - Timberland

Similar to SB'12 - Atlanta McIlwraith - Timberland (20)

More from Sustainable Brands

More from Sustainable Brands (20)

Recently uploaded

Recently uploaded (20)

SB'12 - Atlanta McIlwraith - Timberland