Sasha Bezuhanova is passionate about the opportunites that Digital Economy offers to organisations. She left her executive role at HP and is now working as a social entrepreneur on the development of new oportunites for Bulgarian start ups. See video with English translation here https://www.youtube.com/watch?v=QGE1Fcu9ors

1. The Change.
Digital edition.
Sasha Bezuhanova
MOVE.BG
Digital marketing: life-long learning
JEMSS conference
Sofia, 14th September 2016

2. The world we live in today

3. Photo source: http://i.politicomments.com/7k
The crisis of models

4. Business

5. Political process

6. Social dimension

7. Education

8. Me-centric

9. New paradigm – sharing, collaboration and co-creation

10. Shared economy

11. Online activism and collaboration on causes

12. Volunteering - service to society

13. 21st century skills
 Critical thinking, problem solving, reasoning, analysis, interpretation, synthesizing
information
 Research skills and practices, interrogative questioning
 Creativity, artistry, curiosity, imagination, innovation, personal expression
 Perseverance, self-direction, planning, self-discipline, adaptability, initiative
 Oral and written communication, public speaking and presenting, listening
 Leadership, teamwork, collaboration, cooperation, facility in using virtual workspaces
 Information and communication technology (ICT) literacy, media and internet literacy, data
interpretation and analysis, computer programming
 Civic, ethical, and social-justice literacy
 Economic and financial literacy, entrepreneurialism
 Global awareness, multicultural literacy, humanitarianism
 Scientific literacy and reasoning, the scientific method
 Environmental and conservation literacy, ecosystems understanding
 Health and wellness literacy, including nutrition, diet, exercise, and public health and safety

14. The agents of change

15. Sustainable innovation & community of creating people
Society
Digital
Innovation
Green
Living
Culture &
Identity

16. Our community

17. Where is Bulgaria - skills

18. Where is Bulgaria – business

19. Where is Bulgaria - economy
Macro
GDP 3% growth , no inflation , unemployment 10%
Reality
25% of GDP depends on loans and EU subsidies
21% of Bulgarian companies have export potential
Sustainability
Average productivity = performance of Top 10 25% growth
Based on study of 300.000 companies, Center for Economic Strategies and Competitiveness and MOVE.BG

21. EDIT.bg will:
Benchmark each company-participant
and the sector
Formulate policy recommendations
and seek for their
implementation
Initiate high impact community events
Stimulate exposure to a diverse
investment environment
Create a platform for all digital SMEs to
co-share, co-learn and cooperate
professionally

22. sasha.bezuhanova@movebg.com
@SashaBezuhanova
Sasha Bezuhanova