Sara K Summers - Acesse Corporation Content & Social Media Portfolio
•
2 likes•265 views
These are examples of my team's work at Acesse Corporation. I led the global content and social media marketing strategy for the marketing team.
Report
Share
Report
Share
Recommended
Empowerment Technology
This document outlines the key steps in developing an effective website:
1. Identifying the goals and purpose of the website by answering "Why are you building this site?" and "What are the goals?". Most organizations use websites to share information with clients.
2. Developing the specific content and information or services that will be shared on the site.
3. Determining the intended audience for the site in order to build it to share information with them.
4. Designing the site structure and navigation based on the purpose, content, and audience, applying design principles and usability best practices.
5. Developing the various media elements like text, images, videos that will be used on the site
Branding-SEO, SMO, SEM, Internet Marketing
Our Internet marketing practice revolves around Enhancing brand value, attracting more Clients and building quality customer relationship by increasing traffic. Team of experts at PPTS is well acquainted with paid inclusion and contextual advertising. We ensure that the client gets guaranteed traffic by following both SEO and SEM. We ensure that the client gets maximum return on investment. Developing customized Internet marketing Strategies for companies are part of our services. We ensure in cost effective and customized solutions to clients with an Ethical approach.
Digitalcommunicationstrategysn 090602093708-phpapp02
The document discusses three ways that the internet can provide value to a brand: differentiation, integration, and amplification. It notes that differentiation involves delivering unique value to separate a brand from competitors. Integration means using the internet to coordinate multiple branding approaches on a common platform. Amplification adds depth to marketing by increasing engagement and providing measurable feedback. The document provides examples of how brands like Obama's 2008 campaign, Skittles, and the partnership between Nike and Apple have leveraged the internet in these three ways.
Digital syndication 6
This document discusses creating a branded newsfeed by producing high-quality, action-oriented video packages between 5 minutes in length that provide useful tips and facts. The videos would be distributed through a network of large sites and specialized destinations to engage viewers with creative, editorial content and build an ongoing partnership for placement each month.
Travel Website Redesign & Reconstruction
The document discusses redesigning a travel website to improve the user experience, engage audiences, and enrich content. It recommends allowing user participation through comments and ratings, setting quality standards for content and design, and taking advantage of web 2.0 features like sharing and user-generated content to attract attention. The goal is to expand reach to younger demographics, build trust in the brand, and make the site on par with top international booking sites.
Digital & Social Media Portfolio 2015
Brett Dovey has over 6 years of experience in social media marketing. This portfolio document provides examples of social media strategies and campaigns Brett developed for clients across various platforms like Facebook, Twitter, LinkedIn, and Pinterest. It also includes samples of Brett's own social media profiles and expertise in areas such as content development, community management, and paid social advertising.
Social Media Portfolio
Detailing my experience, work samples, and analytics while managing social media accounts for AmeriHealth New Jersey and The Hip Hop Speakeasy.
Joshua Morris Social Media Portfolio
Joshua Morris is a social media specialist who has worked with pop culture and gaming properties. He has experience managing social media for companies like YooLotto and Score Entertainment. His portfolio includes Twitter, Facebook, Instagram, LinkedIn, and personal website accounts with thousands of followers. He specializes in influencer marketing, community building, and user generated content promotions.
Recommended
Empowerment Technology
This document outlines the key steps in developing an effective website:
1. Identifying the goals and purpose of the website by answering "Why are you building this site?" and "What are the goals?". Most organizations use websites to share information with clients.
2. Developing the specific content and information or services that will be shared on the site.
3. Determining the intended audience for the site in order to build it to share information with them.
4. Designing the site structure and navigation based on the purpose, content, and audience, applying design principles and usability best practices.
5. Developing the various media elements like text, images, videos that will be used on the site
Branding-SEO, SMO, SEM, Internet Marketing
Our Internet marketing practice revolves around Enhancing brand value, attracting more Clients and building quality customer relationship by increasing traffic. Team of experts at PPTS is well acquainted with paid inclusion and contextual advertising. We ensure that the client gets guaranteed traffic by following both SEO and SEM. We ensure that the client gets maximum return on investment. Developing customized Internet marketing Strategies for companies are part of our services. We ensure in cost effective and customized solutions to clients with an Ethical approach.
Digitalcommunicationstrategysn 090602093708-phpapp02
The document discusses three ways that the internet can provide value to a brand: differentiation, integration, and amplification. It notes that differentiation involves delivering unique value to separate a brand from competitors. Integration means using the internet to coordinate multiple branding approaches on a common platform. Amplification adds depth to marketing by increasing engagement and providing measurable feedback. The document provides examples of how brands like Obama's 2008 campaign, Skittles, and the partnership between Nike and Apple have leveraged the internet in these three ways.
Digital syndication 6
This document discusses creating a branded newsfeed by producing high-quality, action-oriented video packages between 5 minutes in length that provide useful tips and facts. The videos would be distributed through a network of large sites and specialized destinations to engage viewers with creative, editorial content and build an ongoing partnership for placement each month.
Travel Website Redesign & Reconstruction
The document discusses redesigning a travel website to improve the user experience, engage audiences, and enrich content. It recommends allowing user participation through comments and ratings, setting quality standards for content and design, and taking advantage of web 2.0 features like sharing and user-generated content to attract attention. The goal is to expand reach to younger demographics, build trust in the brand, and make the site on par with top international booking sites.
Digital & Social Media Portfolio 2015
Brett Dovey has over 6 years of experience in social media marketing. This portfolio document provides examples of social media strategies and campaigns Brett developed for clients across various platforms like Facebook, Twitter, LinkedIn, and Pinterest. It also includes samples of Brett's own social media profiles and expertise in areas such as content development, community management, and paid social advertising.
Social Media Portfolio
Detailing my experience, work samples, and analytics while managing social media accounts for AmeriHealth New Jersey and The Hip Hop Speakeasy.
Joshua Morris Social Media Portfolio
Joshua Morris is a social media specialist who has worked with pop culture and gaming properties. He has experience managing social media for companies like YooLotto and Score Entertainment. His portfolio includes Twitter, Facebook, Instagram, LinkedIn, and personal website accounts with thousands of followers. He specializes in influencer marketing, community building, and user generated content promotions.
Social Media Portfolio - Ryan Forde
This social media portfolio outlines Ryan Forde's presence on various platforms. It describes using YouTube for long-form video content across different categories. Instagram features photos promoting upcoming YouTube videos. Instagram videos provide quick event clips for audiences. Facebook utilizes video posts to promote products or events. Twitter and a website spread updates and direct traffic to content.
Sponsored Content: The media's shift in storytelling
As presented during Philly Tech Week 2016's Media Conference. For a full script and list of resources, read on: http://bit.ly/PTW16dek
Erika Enlund Social Media portfolio
The social media portfolio document summarizes Erika Enlund's experience managing social media for various clients. It details her work growing the social media presence for Pratt Institute's Graduate Communications Design department by developing editorial calendars, branding campaigns like #prattspectrum, and increasing engagement by 700%. It also outlines managing a Facebook group for Iona College seniors that helped communicate about events and increased yearbook photos and graduation rates.
Social Media Portfolio
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
Social Media Portfolio
This document is a social media portfolio for Kalyn Baldwin that outlines her experience and work samples. It summarizes her 3 years of social media experience creating and maintaining social networks for brands and developing strategies for businesses. It shows the growth of social media networks at her previous company from 2009 to 2011. The portfolio includes examples of her internal work writing samples and client work developing social media strategies and customizing Facebook pages and campaigns for various companies. It provides her contact information and a link to her full portfolio on SlideShare.
JES Social Media Portfolio
Jessica Sheahan worked as a Social Media Specialist at Weigel Broadcasting Co. from 2013-2015. She grew MeTV's Facebook fan base from 75,000 to nearly 200,000 likes in just six months, a 167% growth rate. This growth was fueled by quality, relevant content, analytics insights, and high fan engagement. Sheahan has skills in audience familiarity, brand voice, A/B testing, analytics, reversing negative sentiment, viral content creation, copywriting, graphics, cross-platform promotion, and social media management. She provides testimonials from upper management and team members praising her work.
Digital marketing & Social Media portfolio
Manou Molosa's digital marketing and social media portfolio outlines their experience and work developing social media strategies and campaigns for clients. It includes examples of social media strategies created for MTN Africa and a college campus that focused on online identity, information sharing, experience sharing, and advice sharing. The portfolio also highlights Facebook advertising campaigns, custom Facebook cover designs, and a social media summit conference for teaching delegates about engaging on social media.
Social Media Portfolio - Noelani Soto
Noelani Soto provides social media coordination and content creation services. As a social media coordinator, her responsibilities include maintaining multiple social media platforms, creating pages and blogs, generating daily posts and comments, monitoring for spam, and reporting analytics. She has experience across Twitter, Facebook, Instagram, Pinterest, and Google Plus and can provide real-time reporting for events.
Danielle Hendrix - Social Media Portfolio
This is a collection of the work I have done this semester using social media in UCF's JOU3370 class, Social Media Writing for Magazines.
Dusty Goen - Social Media Portfolio
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
Social media portfolio JOU 3370
This document summarizes Nicole Bleier's social media writing portfolio. It includes 3 stories she wrote and promoted on social media platforms like Twitter and Pinterest. It also discusses her engagement on these platforms, with followers from 6 continents, as well as her use of visual elements and curation to promote her writing. Her portfolio shows how she leveraged social media to increase visibility for her stories and build her professional journalism network.
Christopher Barrows' Social Media Portfolio
The document provides a summary of Chris Barrows' social media portfolio and experience as an Electronic Communications Coordinator for a university marketing department. It lists his social media accounts and outlines his responsibilities which included developing social media strategies and content, assisting in expanding social media initiatives university-wide, managing university blogs, and serving as a source of updates during a flooding crisis. Contact information is provided to learn more about his experience managing a wide range of social media platforms.
Becca Berkenstadt’s Social Media Portfolio
Becca Berkenstadt is a graduate of DePaul University's school of Business where she studied Marketing and Management. To hire Becca Berkenstadt to work on your next social media project please contact her at: worldlystrategies@gmail.com or visit her website www.worldlystrategies.com.
Ian Malone Basic Portfolio
A simplified version of my portfolio of creative work - Website design, online advertising, email design and viral ideas.
Drakkar J. - Social Media Portfolio
This is a professional portfolio implemented to showcase my quality work done at my internship at the Discovery Center of Springfield.
James Hills Social Media Portfolio
James Hills has extensive experience leading social media marketing campaigns. He has developed campaigns for companies like BuyCostumes, ProFlowers, and Sears that generated hundreds of millions of social media impressions. His strategies focus on identifying customer desires and engaging influencers and bloggers. He has expertise managing multiple social media platforms and developing communities.
SEO: Getting Personal
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
LF_UK final
Lucid Fusion is a digital marketing agency that provides services such as web development, content creation, social media strategies, and public relations. They help brands increase exposure and sales in the US through creative and strategic marketing campaigns. Some of their clients include Sage, an ERP software company, and ChartWise Medical Systems, a clinical documentation software developer. Lucid Fusion uses technology, data-driven strategies, and creative content to connect clients' brands with target audiences and drive business goals like higher website traffic, leads, and sales.
Transeo Content and Social Media Brochure
This document provides an overview of content marketing and social media marketing services. It discusses generating engaging content that can be shared on social media, as well as developing content like blogs, videos, ebooks and more. It also covers social media channel development, software for social media engagement, and content and social media marketing teams and programs. The overall purpose is to help businesses build and share their stories through quality content and social media presence.
Transeo_CMSMM_Services
The document provides information about content and social media marketing services, outlining various content marketing strategies and social media channel development. It describes services like content creation, social media management, and analytics reporting that can help companies build their content and engage audiences across social platforms. Sample content marketing programs ranging from introductory to full-service options are presented.
2Transeo_CMSMM
The document provides information about content and social media marketing services, outlining various content marketing strategies and social media channel development. It describes services like content creation, social media management, and analytics reporting that can help companies develop, share, and engage audiences across blogs, videos, emails and more. Sample content marketing program levels like Get Social, Grow Social and Be Social are presented to suit companies at different stages of growth.
Social Media Mastery.pdf
In today’s digital world, e-commerce brands face the challenge of standing out and growing amidst tough competition. Digital marketing for e-commerce brands plays a vital role in their success, but many need help to use it effectively.
This blog will help you understand social media marketing and provide actionable strategies to excel in digital marketing. Our goal is to guide you towards remarkable success for your e-commerce brand.
More Related Content
Viewers also liked
Social Media Portfolio - Ryan Forde
This social media portfolio outlines Ryan Forde's presence on various platforms. It describes using YouTube for long-form video content across different categories. Instagram features photos promoting upcoming YouTube videos. Instagram videos provide quick event clips for audiences. Facebook utilizes video posts to promote products or events. Twitter and a website spread updates and direct traffic to content.
Sponsored Content: The media's shift in storytelling
As presented during Philly Tech Week 2016's Media Conference. For a full script and list of resources, read on: http://bit.ly/PTW16dek
Erika Enlund Social Media portfolio
The social media portfolio document summarizes Erika Enlund's experience managing social media for various clients. It details her work growing the social media presence for Pratt Institute's Graduate Communications Design department by developing editorial calendars, branding campaigns like #prattspectrum, and increasing engagement by 700%. It also outlines managing a Facebook group for Iona College seniors that helped communicate about events and increased yearbook photos and graduation rates.
Social Media Portfolio
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
Social Media Portfolio
This document is a social media portfolio for Kalyn Baldwin that outlines her experience and work samples. It summarizes her 3 years of social media experience creating and maintaining social networks for brands and developing strategies for businesses. It shows the growth of social media networks at her previous company from 2009 to 2011. The portfolio includes examples of her internal work writing samples and client work developing social media strategies and customizing Facebook pages and campaigns for various companies. It provides her contact information and a link to her full portfolio on SlideShare.
JES Social Media Portfolio
Jessica Sheahan worked as a Social Media Specialist at Weigel Broadcasting Co. from 2013-2015. She grew MeTV's Facebook fan base from 75,000 to nearly 200,000 likes in just six months, a 167% growth rate. This growth was fueled by quality, relevant content, analytics insights, and high fan engagement. Sheahan has skills in audience familiarity, brand voice, A/B testing, analytics, reversing negative sentiment, viral content creation, copywriting, graphics, cross-platform promotion, and social media management. She provides testimonials from upper management and team members praising her work.
Digital marketing & Social Media portfolio
Manou Molosa's digital marketing and social media portfolio outlines their experience and work developing social media strategies and campaigns for clients. It includes examples of social media strategies created for MTN Africa and a college campus that focused on online identity, information sharing, experience sharing, and advice sharing. The portfolio also highlights Facebook advertising campaigns, custom Facebook cover designs, and a social media summit conference for teaching delegates about engaging on social media.
Social Media Portfolio - Noelani Soto
Noelani Soto provides social media coordination and content creation services. As a social media coordinator, her responsibilities include maintaining multiple social media platforms, creating pages and blogs, generating daily posts and comments, monitoring for spam, and reporting analytics. She has experience across Twitter, Facebook, Instagram, Pinterest, and Google Plus and can provide real-time reporting for events.
Danielle Hendrix - Social Media Portfolio
This is a collection of the work I have done this semester using social media in UCF's JOU3370 class, Social Media Writing for Magazines.
Dusty Goen - Social Media Portfolio
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
Social media portfolio JOU 3370
This document summarizes Nicole Bleier's social media writing portfolio. It includes 3 stories she wrote and promoted on social media platforms like Twitter and Pinterest. It also discusses her engagement on these platforms, with followers from 6 continents, as well as her use of visual elements and curation to promote her writing. Her portfolio shows how she leveraged social media to increase visibility for her stories and build her professional journalism network.
Christopher Barrows' Social Media Portfolio
The document provides a summary of Chris Barrows' social media portfolio and experience as an Electronic Communications Coordinator for a university marketing department. It lists his social media accounts and outlines his responsibilities which included developing social media strategies and content, assisting in expanding social media initiatives university-wide, managing university blogs, and serving as a source of updates during a flooding crisis. Contact information is provided to learn more about his experience managing a wide range of social media platforms.
Becca Berkenstadt’s Social Media Portfolio
Becca Berkenstadt is a graduate of DePaul University's school of Business where she studied Marketing and Management. To hire Becca Berkenstadt to work on your next social media project please contact her at: worldlystrategies@gmail.com or visit her website www.worldlystrategies.com.
Ian Malone Basic Portfolio
A simplified version of my portfolio of creative work - Website design, online advertising, email design and viral ideas.
Drakkar J. - Social Media Portfolio
This is a professional portfolio implemented to showcase my quality work done at my internship at the Discovery Center of Springfield.
James Hills Social Media Portfolio
James Hills has extensive experience leading social media marketing campaigns. He has developed campaigns for companies like BuyCostumes, ProFlowers, and Sears that generated hundreds of millions of social media impressions. His strategies focus on identifying customer desires and engaging influencers and bloggers. He has expertise managing multiple social media platforms and developing communities.
SEO: Getting Personal
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Viewers also liked (17)
Sponsored Content: The media's shift in storytelling
Sponsored Content: The media's shift in storytelling
Similar to Sara K Summers - Acesse Corporation Content & Social Media Portfolio
LF_UK final
Lucid Fusion is a digital marketing agency that provides services such as web development, content creation, social media strategies, and public relations. They help brands increase exposure and sales in the US through creative and strategic marketing campaigns. Some of their clients include Sage, an ERP software company, and ChartWise Medical Systems, a clinical documentation software developer. Lucid Fusion uses technology, data-driven strategies, and creative content to connect clients' brands with target audiences and drive business goals like higher website traffic, leads, and sales.
Transeo Content and Social Media Brochure
This document provides an overview of content marketing and social media marketing services. It discusses generating engaging content that can be shared on social media, as well as developing content like blogs, videos, ebooks and more. It also covers social media channel development, software for social media engagement, and content and social media marketing teams and programs. The overall purpose is to help businesses build and share their stories through quality content and social media presence.
Transeo_CMSMM_Services
The document provides information about content and social media marketing services, outlining various content marketing strategies and social media channel development. It describes services like content creation, social media management, and analytics reporting that can help companies build their content and engage audiences across social platforms. Sample content marketing programs ranging from introductory to full-service options are presented.
2Transeo_CMSMM
The document provides information about content and social media marketing services, outlining various content marketing strategies and social media channel development. It describes services like content creation, social media management, and analytics reporting that can help companies develop, share, and engage audiences across blogs, videos, emails and more. Sample content marketing program levels like Get Social, Grow Social and Be Social are presented to suit companies at different stages of growth.
Social Media Mastery.pdf
In today’s digital world, e-commerce brands face the challenge of standing out and growing amidst tough competition. Digital marketing for e-commerce brands plays a vital role in their success, but many need help to use it effectively.
This blog will help you understand social media marketing and provide actionable strategies to excel in digital marketing. Our goal is to guide you towards remarkable success for your e-commerce brand.
Channels go Social Media
Channels Go Social Media
Empowering partners to play a role in the fast-growing "Social Web"
Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online - where your customers are seeking information? Has your channel marketing adjusted to this new reality?
Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships!
This web-based seminar talks about what needs to be done today:
- How your partners can use social media to stay in touch with customers
- How to use content-rich partner communities to increase sales
- How your partners can grow and thrive with a social media presence
- Why your partners have resisted social media - until now
We will show you how your company can create a corporate social media strategy that:
- Integrates channel partners into your company’s social media strategy
- Combines partners into a large and growing social business network
- Increases your influence over partners and customers
You will see a new social media capability that can change your channel marketing strategy in 2009!
Target Audience:
Manufacturer and distributors selling predominantly through VARs, system integrators and other partner organizations.
Wizardtechnologiesslides
We believe that the right technology solution saves time and ensures success for your organization thus we help small organizations who are on their path of growth and need quick access to Essential IT solutions, in selecting appropriate solutions. For large enterprises we have technical experts and strategists who can help in planning, developing and deploying technical solutions.
Content Marketing Presentation.pptx
Sidhi Trainings offer a unique opportunity for individuals seeking to accelerate their careers by learning trending and advanced software. Our courses are designed to provide comprehensive instruction in the latest technologies, covering everything from fundamentals to advanced concepts.
Lisa Copeland Digital Portfolio 2018
Lisa M. Copeland provides links to websites she has created or contributed to highlighting her design and content work. She summarizes key projects including creating the first email marketing campaign for a financial organization, directing marketing teams, redesigning over 400 web pages, and coordinating large corrosion conferences. Copeland developed marketing strategies across multiple channels and measured success through metrics like lead generation and revenue goals.
Facebook Ads, Twitter Ads, LinkedIn Ads
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
Wisitech
Digital Media Solutions provides various digital media and marketing services including website design and development, online branding and marketing, mobile marketing, application development, and eLearning solutions. They define business objectives, create customized strategic plans and solutions, and implement and deliver projects. Their solutions are designed with innovation, design, technology, and persuasive content.
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin is a Digital Brand agency that offers 3 services to customers:
1) Digital Brand Audit
2) Digital Brand Dashboard
3) Digital Brand Marketing
Establishing how your brand appears online is the first step in a journey of web excellence.
The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.”
When evaluating your digital brand, we can include many different dimensions of your online presence, like:
• Website traffic
• Website lead generation and sales conversions
• Google Performance
• Social media channels
• Mobile
• SEM and SEO excellence
• Competitive benchmarking
• Peer benchmarking
… and more.
In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going.
We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards.
Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns
- Website creation / design
- Website reviews / optimization
- Search engine ranking (SEO)
- AdWords (+LinkedIn, Bing, Facebook ads etc…)
- Channel / partner planning & management
- Mailing list setup, management and eNewsletters
- Marketing brochures
- Videos, Infographics, eBooks, Case Studies, Guest Blog Posts
- Trade show booths
- Email newsletter designs
- Press releases
- Social media publishing
- etc...
Let's Get Started!
Sscc2
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
Mobilizing Employees to Feed the Content Engine
This document discusses best practices for mobilizing employees to contribute content that promotes a brand's message. It recommends establishing an editorial team to develop a content strategy and governance process. Employees should be trained and assigned roles based on their skill level to engage on social media platforms. Guidelines are suggested for content submission and approval workflows. The right technology solutions like advocacy and community platforms can help optimize the content supply chain and participation. The goal is to empower employees as advocates who authentically share brand stories and deepen affinity through participatory storytelling.
Dbs Content Marketing Programmesv1 8
Content Marketing Presentation to Diploma in Online Marketing, Sales and Digital Strategy for DBS. Covers the content marketing process and goes through b2b and b2c case studies.
Digital marketing strategy slides by Jess LeMerle
This document provides an overview of digital marketing strategies and tactics. It discusses developing a digital marketing strategy, building an engaged social media audience, search engine optimization, content marketing, email marketing, online advertising, inbound marketing, and creating an effective customer experience online. Key points covered include developing customer personas, selecting appropriate marketing channels, creating a content calendar, optimizing websites for mobile and conversions, writing compelling copy, and tracking key performance indicators.
Ecommerce Social Media Marketing
Ecommerce Social Media Marketing is using social media platforms like Facebook, Instagram, and LinkedIn to promote products online and drive sales. It allows businesses to increase brand awareness to a large audience, target customers more effectively, drive website traffic, and improve customer engagement. The document provides tips for ecommerce social media marketing, including choosing the right platforms, creating engaging content, using hashtags, running ads, and monitoring results. It also describes a social media marketing strategy that involves setting goals, identifying audiences, choosing platforms, creating a content calendar and engaging content, using paid ads, and analyzing results.
Ajax Product List
Ajax Services provides workforce marketing services including developing social-ready brand messages, creating LinkedIn company pages, guidelines for social media use, and brand personality assessments. They help make employees better brand advocates through their Brand Amplifier web app and individual profile coaching. Ajax also offers executive coaching, educational videos, training for internal social media staff, keynote speakers, and LinkedIn profile optimization at events.
Similar to Sara K Summers - Acesse Corporation Content & Social Media Portfolio (20)
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Recently uploaded
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Recently uploaded (20)
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Sara K Summers - Acesse Corporation Content & Social Media Portfolio
- 1. Sara K. Summers Acesse Corporation Content & Social Media Portfolio
- 2. Acesse Corporation Interactive Portfolio This is an interactive portfolio. Click on images and links to watch videos, read blogs, visit social media channels, and view presentations.
- 3. Acesse Corporation Overview Directed global content strategy aiding in revenue growth from $250 million to over $700 million Originated global brand standards and analytic measurement practices Led a team of best-in-class marketing professionals in content creation of social media, websites, SEO, blogs, infographics, video & event scripts, print collateral, press releases, and customer communication & education Directed, facilitated and integrated content and social media strategies and best practices across the web Supervised online reputation for the company and all related products and brands Planned and executed a 3-day $2 million global conference with live translation into 6 languages
- 4. Acesse Brand We created Acesse branded marketing materials to support the Acesse brand including business presentations, videos, corporate blog, and social media channels to build brand awareness and equity.
- 5. Acesse Brand
- 6. To introduce the new brand we created a social media teaser campaign followed by a product website, sales sheets, videos, blog, customer communications, sales promotions, and product support upon the release of the product. YouSmart (previously Acesse University) eLearning
- 7. YouSmart (previously Acesse University) eLearning We developed a collection of videos to support the launch including a brand video, product support video, promotional video, and videos to enhance product interactivity.
- 8. YouSmart (previously Acesse University) eLearning We created different sales sheets focusing on three different aspects of the YouSmart product. These sheets targeted different learning interests for small business owners.
- 9. YouSmart (previously Acesse University) eLearning We also created more detailed category specific sales sheets for customers as they go deeper in the sales funnel. We also created quick start guides and tutorials to aid in the on-boarding process to reduce churn after purchasing the product.
- 10. YouWeb Website Builder We supported the YouWeb product release with website creation, social media, blogging, sales sheets, videos, and product support materials.
- 11. We also developed customer communication and education through a Quick Start Guide, Knowledge Base Articles, FAQs, slide docs, and video tutorials to support our customers. YouWeb Website Builder
- 12. Advertising Acesse Ads Platform I led the research and creation of the materials to support an existing product, Acesse Ads including revamping the website copy, video creation, social media assets, a social media awareness campaign, sales presentations, FAQs and tutorials.
- 14. Events I led an event planning team that planned and executed the 2014 Acesse Las Vegas conference, Ad:Tech New York, Hong Kong, and an international event tour through APAC.
- 15. Connect My website saraksummers.com features a collection of blogs and past work as well as my complete resume. Visit my SlideShare channel to see more professional presentations including my social media portfolio while at Deluxe Corporation, which shares my social media strategy and measurable results. Connect with me through LinkedIn, Twitter, or email to set up a meeting to discuss how I can help you with your marketing strategy.