Aalto Global Impact organized together with the New Global an event called Co-creating Business Ecosystems in Emerging Markets on 17th of June. The event was hosted by Fortum.

1. BOP Learning Lab
Denmark June 17
Market understanding
The Danish BOP
Learning Lab

2. BOP Learning Lab
Denmark June 17
The Danish Learning Lab
2
How
many
Fmes
do
people
in
Ghana
shower
per
week?
What
do
people
pay
per
shower?
What
is
it
like
being
a
cancer
pa<ent
in
East
Africa?
And
how
can
we
cater
for
their
needs
with
affordable
solu<ons?
What
does
250
days
of
fas<ng
mean
for
the
percep<on
of
milk
in
Ethiopia?
What
is
bicycle
culture
like
in
different
parts
of
Mozambique?
And
how
should
markeFng
be
adjusted
accordingly?
• Launched
in
2007
• Targets
companies
that
are
interested
in
conduc<ng
business
at
the
base
of
the
pyramid.
• The
Learning
Lab
cooperates
with
a
range
of
na<onal
and
interna<onal
stakeholders
including
NGOs,
academia
and
government
representa<ves.

3. BOP Learning Lab
Denmark June 17
3
3

4. BOP Learning Lab
Denmark June 17
4
VALUE COMPAS VALUE FOG
VS
Market creation vs. entry

5. BOP Learning Lab
Denmark June 17
Market Creation Toolbox
The
guide
”Market
CreaFon
Toolbox”
presents
different
hands
on
methods
for
exploring low
income markets.

6. BOP Learning Lab
Denmark June 17
6Value proposition

7. BOP Learning Lab
Denmark June 17
Ahead of the curve 7

8. BOP Learning Lab
Denmark June 17
Partnering

9. BOP Learning Lab
Denmark June 17
Grundfos Lifelink

10. BOP Learning Lab
Denmark June 17
10

11. BOP Learning Lab
Denmark June 17
Innovative
Technology
Professional
Service & Support
Multi-Stakeholder
Partnerships
New
Business Models
Reliable
&
Sustainable
Water
Supply

12. BOP Learning Lab
Denmark June 17
• Understand
socio-­‐cultural
context
• User
interface
&
pracFce
• Pricing
of
water
• Water
consumpFon
paerns
• Revenue
&
business
models
• Baseline
studies

13. BOP Learning Lab
Denmark June 17
• Communi<es
are
willing
to
pay
for
water.
• Average
water
consump<on:
4,5
L/capita/day
from
Lifelink
system
• Water
consump<on
varies
significantly
across
seasons
–
up
to
75%
of
community
using
a
total
of
14
m3
per
day
in
dry
season
and
15%
of
community
using
0,5
m3
per
day
in
rainy
season
• Barriers
to
water
consump<on:
Distance
to
water
point,
awareness
of
safe
water
and
health,
connecFvity
issues
with
mobile
payment,
availability
of
water
keys,
other
water
sources
• Enablers
for
water
consump<on:
Social
markeFng
on
health
benefits
and
status,
employment
of
‘pump
aendant’,
acFve
and
strong
local
water
comiee

14. BOP Learning Lab
Denmark June 17
• Adjustment
of
business
model
from
community
loan
to
donor
funding
• Inputs
for
new
product
development
–
security,
distribuFon,
taps
• Community
consultants
needed

15. BOP Learning Lab
Denmark June 17

16. BOP Learning Lab
Denmark June 17
Thank
you!
saba@di.dk