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ANYTHINK STRATEGIC
PLAN
By Holly Caro, Susan Elder, Jennifer Roberts &
Lisa Wood
Anythink Service Area
 Anythink serves the
population of Adams
County, except for
Westminster, Aurora, and
Deer Trail Sch...
Anythink History
 Adams County Library
established 1953
 Becomes Adams County
Library System 1988
 Taxpayers approve Mi...
Anythink Milestones
 2/09- Rangeview goes fine free.
 5/09- Bennett Branch reopens (first rebuild)
 7/09- Rangeview “Br...
SWOT Analysis
Strengths
 Mill Levy funding provides
long term financial stability.
 Professional marketing
program imple...
SWOT Analysis
Opportunities
 Creation of user-friendly
environment to increase
library usage in community.
 New technolo...
All of these challenges can be overcome with
strong community support.
GOAL 1A. WHY IS IT
IMPORTANT?
GOAL 1A:
 Increase the frequency and satisfaction of
library use among the Spanish speaking
population of Adams County* b...
Presentation – Goal 1A
 Why a priority?
 What are the best Strategies?
 How best identify Key Issues?
 Why Early Liter...
Research-based strategies
What research was used?
 Existing local market research
What does it tell us? EX: less than 17%...
2 Key Problems
 Collection Development (CD)
 Organization of materials
 Physical placement
Ease of accessibility
 Subj...
 85% of a child’s language develops
between birth and age 5 (Reeves, B.
n.d.).
 Focus on children in Spanish-speaking
ho...
Impact of Reading:
A good children’s book is three times richer in
vocabulary than conversation. (Trealease, J., n.d.)
2007 poverty rate nationally for Latinos was
21.7%, up from 20.6% in 2006 (U.S. Census Bureau,
2008).
Given the large perc...
30% less likely to go to any college
70% more likely to never hold a job
70% more likely to be arrested for a violent crim...
Goal 1A.
Increase the frequency and satisfaction of library
use among the Spanish speaking population of
Adams County* by ...
Strategies:
•Add bi-lingual speakers to schedule as greeters/tour guides and reference
help: Spanish-speaking LIS professi...
Methods of Measurement:
•Surveys to determine patron ratings – written
•Surveys to determine patron response – verbal
•Rat...
References
 Change the First Five Years and You Change Everything.
(2009). Retrieved March 10, 2010 from
http://www.youtu...
Goal 3: Small Business Community
Outreach
Small Businesses. . . .
 Represent 99.% of all employer firms.
 Pay 45% of the national payroll.
 Have generated 60%-80...
What do we have to offer the small
business community?
Information Access to:
 Business Plan
Development Sources
 Market...
Why Should we reach out to
Entrepreneurs?
 Anythink funding is dependent on the
economic health of the community
 We can...
Where do we start???
1. Create a Library Task Force to determine key staff
players and the amount of time available for th...
Then what???
1. Work with library staff and partners to design
programs targeting the small business community.
2. Impleme...
How much will this cost?
 Existing staff time
 $500.00 for increased
mileage reimbursements
 $3,000.00 for extra
busine...
 “Most small businesses are micro-enterprises with fewerthan
five employees. They don’t have the resources to pay for
out...
A Strategic Plan for  'Anythink Libraries'
A Strategic Plan for  'Anythink Libraries'
A Strategic Plan for  'Anythink Libraries'
A Strategic Plan for  'Anythink Libraries'
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A Strategic Plan for 'Anythink Libraries'

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A Strategic Plan for 'Anythink Libraries'

  1. 1. ANYTHINK STRATEGIC PLAN By Holly Caro, Susan Elder, Jennifer Roberts & Lisa Wood
  2. 2. Anythink Service Area  Anythink serves the population of Adams County, except for Westminster, Aurora, and Deer Trail School District 26- J  There are currently seven Anythink Library branches, including Outreach Services  The eighth branch, Wright Farms, is scheduled to open in July of 2010
  3. 3. Anythink History  Adams County Library established 1953  Becomes Adams County Library System 1988  Taxpayers approve Mill Levy that creates Rangeview Library District-January 2004  Anythink brand rolled out September 2009
  4. 4. Anythink Milestones  2/09- Rangeview goes fine free.  5/09- Bennett Branch reopens (first rebuild)  7/09- Rangeview “Breaks up with Dewey”  9/09- Anythink brand is launched with Brighton Branch opening.
  5. 5. SWOT Analysis Strengths  Mill Levy funding provides long term financial stability.  Professional marketing program implemented- Anythink brand  All buildings will be new or remodeled by 2011  80% of materials published after 2005  New job descriptions, pay raises, and core competencies Weaknesses  Only 16.5% of population has a library card  Non-intuitive website does not reflect Anythink vision  Lack of signage, labeling, and catalog access in Spanish  Ongoing cost of marketing and new technology
  6. 6. SWOT Analysis Opportunities  Creation of user-friendly environment to increase library usage in community.  New technology will allow library to be a training center for elderly, baby boomers, and underserved.  Create volunteer program to add to community response.  Expand Friends of the Library for funding opportunities. Threats  Funding model shifts on a 3- year basis- difficult to predict effects of economic downturn.  First system to fully implement BISAC in every library.  Unique vision depends on continued support of Board and Administration.  Many changes in a very short time period.  These challenges can all be overcome with strong communiyt support.
  7. 7. All of these challenges can be overcome with strong community support.
  8. 8. GOAL 1A. WHY IS IT IMPORTANT?
  9. 9. GOAL 1A:  Increase the frequency and satisfaction of library use among the Spanish speaking population of Adams County* by increasing accessibility to information resources, and creating a welcoming, bilingual library environment.   *The majority of the 15-38% foreign language households in any given library branch community.
  10. 10. Presentation – Goal 1A  Why a priority?  What are the best Strategies?  How best identify Key Issues?  Why Early Literacy?  Plan for action
  11. 11. Research-based strategies What research was used?  Existing local market research What does it tell us? EX: less than 17% patron-base w/ card  Current expert research in bi-lingual field  Papers - 2004 70th International Federation of Library Association (IFLA) General Conference 2004 American Library Association (ALA) conference  Expert Authors - Camille Alire Orland Archibeque Sharon Chickering Moller Marielena Fina
  12. 12. 2 Key Problems  Collection Development (CD)  Organization of materials  Physical placement Ease of accessibility  Subject headings Ex.: Latina = physically handicapped ?  Signage
  13. 13.  85% of a child’s language develops between birth and age 5 (Reeves, B. n.d.).  Focus on children in Spanish-speaking homes between ages of birth – 5 years old. Early Childhood Education
  14. 14. Impact of Reading: A good children’s book is three times richer in vocabulary than conversation. (Trealease, J., n.d.)
  15. 15. 2007 poverty rate nationally for Latinos was 21.7%, up from 20.6% in 2006 (U.S. Census Bureau, 2008). Given the large percentage of Spanish-speakers in this library district, the impact such factors can have on a community are indicated as follows: Failure to graduate . . . Staggering loss in human potential. One analysis estimated that the lost potential of students not graduating from high school costs Colorado $3.4 billion per year (Colorado Children’s Campaign & CEPA, 2009).
  16. 16. 30% less likely to go to any college 70% more likely to never hold a job 70% more likely to be arrested for a violent crime 70% more likely to drop-out of school Early childhood programs are the most cost-effective way to ensure the healthy development of children in poverty and offer the greatest returns to society. Children born into poverty are:
  17. 17. Goal 1A. Increase the frequency and satisfaction of library use among the Spanish speaking population of Adams County* by increasing accessibility to information resources, and creating a welcoming, bilingual library environment.   *The majority of the 15-38% foreign language households in any given library branch community.
  18. 18. Strategies: •Add bi-lingual speakers to schedule as greeters/tour guides and reference help: Spanish-speaking LIS professionals, para-professionals , & volunteers. •Establish communication with Latino organizations, media. •Improve services and programs for Spanish-speaking children. •Conduct survey on Spanish speakers’ information-seeking behaviors and attitudes towards strengths & weaknesses of library’s services. •Improve organization of Spanish materials in the browsing collections: Shelving Easy accessibility Labeling in relation to culture (cultural sensitivity) •Install bilingual Spanish/English signage and collateral throughout the library. •Extend bilingual signage use to other branch libraries in District if evidence indicates it is successful.
  19. 19. Methods of Measurement: •Surveys to determine patron ratings – written •Surveys to determine patron response – verbal •Rate of increase in Latino card-holders •Number of people attending bi-lingual storytime •Number of Latino customers visiting library/attending programs •Rate of increase of circulation to Latino patrons
  20. 20. References  Change the First Five Years and You Change Everything. (2009). Retrieved March 10, 2010 from http://www.youtube.com/watch?v=GbSp88PBe9E  Colorado Children’s Campaign & CEPA (2009). Governor’s Colorado P-20 Council Brief: The Graduation Gap In Colorado. Retrieved March 10, 2010 from Governor's Colorado P-20 Council Brief: The Graduation Gap in Colora  Reeves, Babette. (n.d.) [Brochure]. To ddle r tim e at So uthe rn Pe aks Public Library  Trealease, J. (n.d.) [Brochure]. Why re ad alo ud to childre n?  U.S. Census Press Release. (2008). Household Income Rises, Poverty Rate Unchanged, U.S. Department of Commerce, Washington, D.C.
  21. 21. Goal 3: Small Business Community Outreach
  22. 22. Small Businesses. . . .  Represent 99.% of all employer firms.  Pay 45% of the national payroll.  Have generated 60%-80% of jobs annually over the last decade.  Create more than 50% of the non-farm GDP.
  23. 23. What do we have to offer the small business community? Information Access to:  Business Plan Development Sources  Marketing and Demographic Data  Funding and Mentorship Sources
  24. 24. Why Should we reach out to Entrepreneurs?  Anythink funding is dependent on the economic health of the community  We can provide very relevant information inexpensively, and using existing resources.  We will reach out to non traditional library users by providing a strong, value-added services.
  25. 25. Where do we start??? 1. Create a Library Task Force to determine key staff players and the amount of time available for the project. 2. Determine the first library for a pilot project. 3. Conduct a Community Analysis to determine the economic outlook, key industries, and projected growth of the target area. 4. Identify and begin contacting key players one on one to form relationships and research strategies. 5. Implement a planning session for all partners, paid for by the library, to brainstorm service ideas and create timelines for program development.
  26. 26. Then what??? 1. Work with library staff and partners to design programs targeting the small business community. 2. Implement programs following timeline created in planning session, and one-on-one meetings. 3. Meet with team after each session to discuss what was effective, look over evaluations, and strategize improvements. 4. Determine the next library to take on the program. 5. Train library staff and provide continued support.
  27. 27. How much will this cost?  Existing staff time  $500.00 for increased mileage reimbursements  $3,000.00 for extra business reference materials  Potential future cost of increased staff and business related databases.
  28. 28.  “Most small businesses are micro-enterprises with fewerthan five employees. They don’t have the resources to pay for outside research ormarketing services. Getting the right information can make a critical difference to theirsurvival and success. The public library can provide the information these small businesses need.” - Christine Hamilton-Pennell, CAL Conference 2009

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