SAP
Assaad, Rhan and Bentzi
Business
Solution
Software
Basic Overview
•   Businesses Management Software
•   Communication integration.
•   Streamline processes.
•   Identify and solve the problem.
•   Better job than competitors
•   Provides several solutions
    o financial management
    o analytic applications
    o cloud computing
Testimonials




Bill Davis, director of Financial Systems and Processes at Centerpoint
SAP helped streamline communications. Not just with customers but with
  employee trucks.
SAP is reliable.
The Negatives
•   Bad user interface.
•   Lack of flexibility.
•   Cost of maintenance
•   Low patch application
    rate -> security issues
•   Too sales focused
    o core innovation strength
      gets diluted
Overall
•   Completeness: 4.5
    o People/users , fit to needs: 4
       High value Index implies usability and flexibility
       Quora stated bad user interface
    o Process
       Several different products
       High value index implies high ROI                     Content/ Data



                                                               Customer
                                                                  ---
                                                                 Pain
                                                    Process     Points
                                                                              Technology



                                                                      User

                                                                               Services
Overall
•   Completeness: 4.5
    o Content/Information: 5
       Has a lot of users and thus have a lot of data
    o Technology: Hardware & software
       A lot of software patches released
            and not installed
                                                            Content/ Data
    o Services & Support: 5
       Great Reviews                                        Customer
                                                                ---
                                                               Pain
                                                  Process     Points
                                                                            Technology



                                                                    User

                                                                             Services
Overall
•   Strategy: 4
    o Differentiated offerings: 2
        Oracle and IBM both have similar
           offerings
    o Partners: 5
       Several Partnerships including
           educational partnerships
Is it a Solution?
The team believes that SAP is a software
  solution because:
•  it address a problem and makes it easier
•  is widely used and accepted as a solution
•  provides several different types of solutitons
   for various problems
The Team

       Assaad:
        LinkedIn Email
                               Bentzi:
                                Email
       Rhan:
          LinkedIn Email

We are Marketing Students at

SAP - Solution Marketing Case Study

  • 1.
  • 2.
  • 3.
    Basic Overview • Businesses Management Software • Communication integration. • Streamline processes. • Identify and solve the problem. • Better job than competitors • Provides several solutions o financial management o analytic applications o cloud computing
  • 4.
    Testimonials Bill Davis, directorof Financial Systems and Processes at Centerpoint SAP helped streamline communications. Not just with customers but with employee trucks. SAP is reliable.
  • 7.
    The Negatives • Bad user interface. • Lack of flexibility. • Cost of maintenance • Low patch application rate -> security issues • Too sales focused o core innovation strength gets diluted
  • 8.
    Overall • Completeness: 4.5 o People/users , fit to needs: 4  High value Index implies usability and flexibility  Quora stated bad user interface o Process  Several different products  High value index implies high ROI Content/ Data Customer --- Pain Process Points Technology User Services
  • 9.
    Overall • Completeness: 4.5 o Content/Information: 5  Has a lot of users and thus have a lot of data o Technology: Hardware & software  A lot of software patches released and not installed Content/ Data o Services & Support: 5  Great Reviews Customer --- Pain Process Points Technology User Services
  • 10.
    Overall • Strategy: 4 o Differentiated offerings: 2  Oracle and IBM both have similar offerings o Partners: 5  Several Partnerships including educational partnerships
  • 11.
    Is it aSolution? The team believes that SAP is a software solution because: • it address a problem and makes it easier • is widely used and accepted as a solution • provides several different types of solutitons for various problems
  • 12.
    The Team Assaad: LinkedIn Email Bentzi: Email Rhan: LinkedIn Email We are Marketing Students at