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Solution Scorecard - Solution Marketing Class June 2012
This document presents a scorecard for evaluating solution marketing with dimensions of completeness and strategy. Completeness looks at how well a solution fits user needs, includes necessary processes, content, technology, and support services. Strategy considers whether the offering is uniquely differentiated in the market, leverages partners for technology, applications and content, and has a business model that benefits both the company and its partners. The scorecard provides ratings and comments for assessing solutions across these dimensions.
Solution Scorecard - Solution Marketing Class June 2012
- 1. Introduction to SolutionMarketing Simple Solution Scorecard Steve Robins June 21, 2012
- 2. Solution marketing Scorecard Dimension Rating Comments Completeness • People/users, fit to needs • Process • Content/Information • Technology: Hardware and software • Services & support Strategy • Differentiated offering – unique in market • Partners: includes tech, apps, and content • Partner-friendly business model (win-win) Total <2>
Editor's Notes
- #2 Template updated 6-15-2011Steve RobinsIncludes blank slides (no logo) at end