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Real User Experience Insight
                  iTech Kevin Zhang (gong.zhang@oracle.com)
Solution Talk – A Summary




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.   2
Solution Talk – A Case Study
        Industry - General ( web based business )

        Business Problem
            Maintenance cost
            Service level and customer satisfaction
            Revenue lost due to transaction failure

        Product Used – Real User Experience Insight

        Customer Profile
           This customer is an virtual retail company (We call it websell company)
           who is running on-line store through web. Most of its business are from
           internet. Shopping experience on web is very important to the success of
           this company.




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.              3
Solution Talk – What Challenges
                         were responded to ??




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.   4
Customer Requirements and Challenges

                 Requirement
                           Decrease frustrated user access to prevent potential revenue lost
                           Helpdesk should address performance issue quickly to improve customer
                           satisfaction and reduce cost
                           Provide insight for both business and IT staff on real end user metrics..



                 Challenge
                           No effective way to monitor real end-user experience during online shopping
                           Lack of effective report tool for trend analysis and proactive action
                           Most of the time is spent either reporting problems or identifying who can
                           resolve the problems
                           Production system is running 7X24 , all the approach must be both non-
                           intrusive and secure




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.                                      5
Solution Talk – What Did we
                                    propose ??
                                                                       RUEI
                         (Real User Experience Insight)




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.          6
Oracle Enterprise Manager
                        Top-Down Application Management
      Application                                                    Application
      Operations                                                      Quality
      Management                                                    Management

          Real User
    Experience Monitoring
                                                                    Load Testing and
        Service Level                                                Accelerators for
        Management                                                  Packaged Apps &
                                                                      Web Services
    Packaged Application
        Management                                               Functional Testing and
                                                                    Accelerators for
SOA Application Management                                         Packaged Apps &
                                                                     Web Services
    Diagnostic and Tuning
                                                                    Test Management
 Provisioning, Configuration
        Management                                               Real Application Testing
      Change Tracking                                                 Data Masking
     and Synchronization



       Complete solution spanning all phases from development through production


Red products are included in SAM sales model
Real User Experience Insight
How does it work?


        Collected data:                              Page
                                                    request
• Client-ip, Server-ip, Gateway-ip




                                                                              Network Response Time
• Requested URL (Page,Object)
• Cookie/Session-id                                                                                            Internet
• Referrer                                                                                                      Internet
• GET & POST requests
• User agents (phone type)
                                                                                                                   Firewall




                                      Oracle RUEI                                                               Switch




                                                       Server Response Time
    • Response?
    • Server error, web site error,
                                                                                                       Web          Web           Web
      Hit OK
                                                                                                      server       server        server
    • Content of page (i.e order
      details, functional errors)

    • Delivered?
    • Aborted?                                                                                             DB               DB
    • Network timeout?
Solution Talk – What did we
                                       achieve ??




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.   9
Key benefits
                        Proactive Monitoring And Diagnostics prevents revenue lost
                         Business administrator is able to proactively find out hidden issue inside
                         business transaction through the analyzing report to the web transaction
                         history data and trend.

                        Faster response to customer call
                         Validating a user’s problem and responding quickly - Using strong error replay
                         tool , root cause of single user’s accessing failure can be quickly addressed.
                         customer satisfaction is increased and cost is saved.

                        Easily Bottleneck Analysis
                         System bottleneck can be easily found out by simple drill down and click ,
                         which increases efficiency and saves cost.

                        Powerful business and IT insight improves efficency
                         Dashboard with rich report provides both business and IT insight based on
                         real user metrics .

                        Passive technology, no instrumentation needed to the
                         applications


Copyright © 2008, Oracle and/or its affiliates. All rights reserved.                                  10
Proactive Monitoring And Diagnostics
                        prevents revenue lost

                                         The transaction
                                         funnel shows the
                                         trend of how
                                         many people walk
                                         through each of
                                         the steps needed
                                         to buy something
                                         from our tool
                                         shop
                                         you can find that
                                         at this step the
                                         amount of people
                                         dropping off
                                         actually rises
                                         dramatically and
                                         more potential
                                         revenue were lost.
                                         Why ??
Proactive Monitoring And Diagnostics
                        prevents revenue lost



                                          Drill down
                                          analysis shows
                                          many content
                                          error has
                                          caused the
                                          dramatic
                                          dropping off .
Proactive Monitoring And Diagnostics
                        prevents revenue lost

                                        By further
                                        drilldown, we can
                                        find out the
                                        reason :
                                        A product is out
                                        of stock.




                                        We can easily
                                        find out the
                                        product that was
                                        out of stock -
                                        one of the best
                                        selling articles!!
                                         Please order
                                          more from
                                           vendor!!!
Faster response to customer call
                                    A client calls
                                    in to the
                                    support desk
                                    stating he
                                    tried to finish
                                    a transaction
                                    but actually
                                    experienced a
                                    error in the
                                    application.


                                   The support
                                    engineer asks
                                    for the login
                                    name and time
                                    this error
                                    occurred and
                                    quickly
                                    identifies the
                                    user session.
Faster response to customer call




                                   The support
                                   engineer click
                                   into the
                                   session and
                                   find all the
                                   pages
                                   accessed in
                                   this session .
                                   He finds the
                                   error page
                                   easily . But he
                                   need more
                                   information to
                                   understand
                                   what’s wrong .
Faster response to customer call

                                   By clicking the page,
                                   support engineer can
                                   review the error page
                                   and find out that the
                                   user tried to
                                   purchase a product
                                   which was not
                                   available .
                                    So support engineer
                                   will suggest the
                                   customer to purchase
                                   other products or
                                   waiting for the
                                   product .
                                   The call can be
                                   closed in minutes!!
                                   Cost is saved and
                                   customer
                                   satisfaction is
                                   improved!!
Easily Bottleneck Analyzing




                              System administrator
                              can find the top three
                              applications with the
                              highest load and
                              slowest response
                              from the dashboard
                              page .
                              But the login
                              application should not
                              have such high load ,
                              so he decide to
                              investigate around
                              this …..
                              What can he find ?
Easily Bottleneck Analysis




                             By further drilldown,
                             the administrator find
                             that the Home page
                             group is the bottle
                             neck.
                             Since there are many
                             pages in this group ,
                             he still need to
                             identify the single
                             page for this.
Easily Bottleneck Analysis




                             By a single click , the
                             administrator can
                             narrow down the
                             scope to the pages in
                             scripts context.
Easily Bottleneck Analysis




                             Another click shows
                             that the root cause is
                             located in “do
                             clientstats.jsp”
                             Application owner
                             and developer
                             should be notified
                             to check their
                             application !!!
Powerful business and IT insight




                                                                                                 High amount
                                                                                                 of frustrated
                                                                                                 access
                                                                                                 means
                                                                                                 revenue lost




                                    Satisfied                          Tolerating   Frustrated
                                     Access                             Access       Access


Copyright © 2008, Oracle and/or its affiliates. All rights reserved.                                        21
Powerful business and IT insight

                                                                       Dash board with
                                                                       rich report
                                                                       including
                                                                       monitoring, alert
                                                                       can help IT staff
                                                                       realizing the
                                                                       system health
                                                                       status - based on
                                                                       real user
                                                                       experience
                                                                       metrics




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.               22
Solution Talk – What potential
                              this solution has ??




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.   23
Solution Talk – What is the further Potential ?

         Why this Asset ?
                 RUEI provide a powerful tool for customer to monitor their application based on
                  real user experience . This demo showed the key features with a case from a
                  virtual online store – which can help the SC/Sales easily understanding the
                  benefit of RUEI solution.


         Reuse
                 Easily reused to the customer whose business is heavily relied on web
                  application.

         Learn More
                 http://www.oracle.com/technology/software/products/oem/htdocs/real_user_exper
                  ience_insight.html




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.                                24
Solution Talk – Thanks !!




Copyright © 2008, Oracle and/or its affiliates. All rights reserved.   25

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Real User Experience Insight

  • 1. <Insert Picture Here> Real User Experience Insight iTech Kevin Zhang (gong.zhang@oracle.com)
  • 2. Solution Talk – A Summary Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 2
  • 3. Solution Talk – A Case Study Industry - General ( web based business ) Business Problem  Maintenance cost  Service level and customer satisfaction  Revenue lost due to transaction failure Product Used – Real User Experience Insight Customer Profile This customer is an virtual retail company (We call it websell company) who is running on-line store through web. Most of its business are from internet. Shopping experience on web is very important to the success of this company. Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 3
  • 4. Solution Talk – What Challenges were responded to ?? Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 4
  • 5. Customer Requirements and Challenges Requirement Decrease frustrated user access to prevent potential revenue lost Helpdesk should address performance issue quickly to improve customer satisfaction and reduce cost Provide insight for both business and IT staff on real end user metrics.. Challenge No effective way to monitor real end-user experience during online shopping Lack of effective report tool for trend analysis and proactive action Most of the time is spent either reporting problems or identifying who can resolve the problems Production system is running 7X24 , all the approach must be both non- intrusive and secure Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 5
  • 6. Solution Talk – What Did we propose ?? RUEI (Real User Experience Insight) Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 6
  • 7. Oracle Enterprise Manager Top-Down Application Management Application Application Operations Quality Management Management Real User Experience Monitoring Load Testing and Service Level Accelerators for Management Packaged Apps & Web Services Packaged Application Management Functional Testing and Accelerators for SOA Application Management Packaged Apps & Web Services Diagnostic and Tuning Test Management Provisioning, Configuration Management Real Application Testing Change Tracking Data Masking and Synchronization Complete solution spanning all phases from development through production Red products are included in SAM sales model
  • 8. Real User Experience Insight How does it work? Collected data: Page request • Client-ip, Server-ip, Gateway-ip Network Response Time • Requested URL (Page,Object) • Cookie/Session-id Internet • Referrer Internet • GET & POST requests • User agents (phone type) Firewall Oracle RUEI Switch Server Response Time • Response? • Server error, web site error, Web Web Web Hit OK server server server • Content of page (i.e order details, functional errors) • Delivered? • Aborted? DB DB • Network timeout?
  • 9. Solution Talk – What did we achieve ?? Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 9
  • 10. Key benefits  Proactive Monitoring And Diagnostics prevents revenue lost Business administrator is able to proactively find out hidden issue inside business transaction through the analyzing report to the web transaction history data and trend.  Faster response to customer call Validating a user’s problem and responding quickly - Using strong error replay tool , root cause of single user’s accessing failure can be quickly addressed. customer satisfaction is increased and cost is saved.  Easily Bottleneck Analysis System bottleneck can be easily found out by simple drill down and click , which increases efficiency and saves cost.  Powerful business and IT insight improves efficency Dashboard with rich report provides both business and IT insight based on real user metrics .  Passive technology, no instrumentation needed to the applications Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 10
  • 11. Proactive Monitoring And Diagnostics prevents revenue lost The transaction funnel shows the trend of how many people walk through each of the steps needed to buy something from our tool shop you can find that at this step the amount of people dropping off actually rises dramatically and more potential revenue were lost. Why ??
  • 12. Proactive Monitoring And Diagnostics prevents revenue lost Drill down analysis shows many content error has caused the dramatic dropping off .
  • 13. Proactive Monitoring And Diagnostics prevents revenue lost By further drilldown, we can find out the reason : A product is out of stock. We can easily find out the product that was out of stock - one of the best selling articles!! Please order more from vendor!!!
  • 14. Faster response to customer call A client calls in to the support desk stating he tried to finish a transaction but actually experienced a error in the application. The support engineer asks for the login name and time this error occurred and quickly identifies the user session.
  • 15. Faster response to customer call The support engineer click into the session and find all the pages accessed in this session . He finds the error page easily . But he need more information to understand what’s wrong .
  • 16. Faster response to customer call By clicking the page, support engineer can review the error page and find out that the user tried to purchase a product which was not available . So support engineer will suggest the customer to purchase other products or waiting for the product . The call can be closed in minutes!! Cost is saved and customer satisfaction is improved!!
  • 17. Easily Bottleneck Analyzing System administrator can find the top three applications with the highest load and slowest response from the dashboard page . But the login application should not have such high load , so he decide to investigate around this ….. What can he find ?
  • 18. Easily Bottleneck Analysis By further drilldown, the administrator find that the Home page group is the bottle neck. Since there are many pages in this group , he still need to identify the single page for this.
  • 19. Easily Bottleneck Analysis By a single click , the administrator can narrow down the scope to the pages in scripts context.
  • 20. Easily Bottleneck Analysis Another click shows that the root cause is located in “do clientstats.jsp” Application owner and developer should be notified to check their application !!!
  • 21. Powerful business and IT insight High amount of frustrated access means revenue lost Satisfied Tolerating Frustrated Access Access Access Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 21
  • 22. Powerful business and IT insight Dash board with rich report including monitoring, alert can help IT staff realizing the system health status - based on real user experience metrics Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 22
  • 23. Solution Talk – What potential this solution has ?? Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 23
  • 24. Solution Talk – What is the further Potential ? Why this Asset ?  RUEI provide a powerful tool for customer to monitor their application based on real user experience . This demo showed the key features with a case from a virtual online store – which can help the SC/Sales easily understanding the benefit of RUEI solution. Reuse  Easily reused to the customer whose business is heavily relied on web application. Learn More  http://www.oracle.com/technology/software/products/oem/htdocs/real_user_exper ience_insight.html Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 24
  • 25. Solution Talk – Thanks !! Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 25