Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Weather you believe in Santa or not, but there no doubt about his marketing skills. He is one of the oldest, biggest and popular marketing brand recognize with his red suit, white beard and jingle. There are some good learning from him
Image & Content Credit: Different source from Internet
Creative agency True Story visited 300+ stores across London, Paris & New York to understand the major retail themes this Christmas and how retailers are encouraging customers to shop with them at this crucial time in the retail calendar. Themes include: Emotion & Inspiration, Reward, Convenience and Personalisation. This is an extract from a more in-depth document "Once Upon a Christmas: Blurring the lines between shopping & storytelling", available in January 2015.
Star Wars is HOT! We have LIght Sabers and Star Wars Characters that double as dispensers, ideal for Star Wars-themed promotions and events. With lead time, our Star Wars pieces will light up the event and the crowds will love 'em!
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Weather you believe in Santa or not, but there no doubt about his marketing skills. He is one of the oldest, biggest and popular marketing brand recognize with his red suit, white beard and jingle. There are some good learning from him
Image & Content Credit: Different source from Internet
Creative agency True Story visited 300+ stores across London, Paris & New York to understand the major retail themes this Christmas and how retailers are encouraging customers to shop with them at this crucial time in the retail calendar. Themes include: Emotion & Inspiration, Reward, Convenience and Personalisation. This is an extract from a more in-depth document "Once Upon a Christmas: Blurring the lines between shopping & storytelling", available in January 2015.
Star Wars is HOT! We have LIght Sabers and Star Wars Characters that double as dispensers, ideal for Star Wars-themed promotions and events. With lead time, our Star Wars pieces will light up the event and the crowds will love 'em!
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Sponsorship Proposal Letter Powerpoint Presentation SlidesSlideTeam
Sponsorship is defined as supporting an event, organization, or activity financially to meet the funding needs. However, the sponsor may not benefit from the act but will demand brand publicity, promotion, and commercial success in return for the favor. Therefore, raise your brand’s awareness and ask your prospective clients for financial support through this Sponsorship Proposal Letter PowerPoint Presentation Slides. Make an intriguing proposal for your clients and garner their attention. Incorporate our content-specific volunteering PowerPoint theme and appeal to your clients to join you in this noble work. The use of eye-catching graphics and an attractive color combination of blue, white, and yellow adds a dash of charm to the proposal. Why spend hours making a stunning proposal when you have our topic-specific proposal template to solve your problem in minutes. With our explicitly designed financial support PPT slideshow, elucidate the benefits of sponsoring any event. The benefits include increased customer base, improved customer engagement, increased sales, and brand promotion. Explain the value that the event will add to the client’s organization, such as social media exposure, accountability record, and unique marketing channels respectively. Showcase various sponsorship packages created for event funding like a gold sponsor, silver sponsor, and bronze sponsor along with the features of all under the respective sponsorship. Illustrate the perks of selecting the gold membership by employing our financial help PPT design. Provide event details in a systematic manner by downloading this content-ready financial assistance PowerPoint graphic. https://bit.ly/3ycHiuc
Sports incentives, youth sports incentives, youth demos and brand promotions... CR lights up brands with cool incentives, and onsite experiential fun! Glow is trendy and we GLOW events. Atmosphere is what it's all about and we can provide it! Light up the brands, send them home and expand the brand, add autographs on some pieces and they're glowing souvenirs long after the event!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
3. 001Santa
Brand Book
How to live the brand
Meet it
Greet it
Eat it
Distribution of this Brand Book is strictly
controlled and limited to authorised
*Santa* franchisees and partners.
Our lawyers know where you live.
4. Santa
Brand Book
002
Our brand journey
Our brand journey is the Key that unlocks our History, and the Bolt
that secures our Future Understanding of where we are going and
what we will do when we arrive at that place that we’ve gone to.
We began our brand sleigh-ride with an Imagination Shower
Away-day Team Event in Stornaway. There, we looked at what
*Santa* might be if it weren’t a fat man in a red suit. We projected
that if *Santa* were a bird, it would be a stork. If it were a river,
it would be the Danube. If it were a biscuit, it would be a Hobnob.
If it were a holiday, it would be Easter.
The key learning from this was that *Santa* IS brand. PARTLY literally
and TOTALLY metaphorically.
Did you know:
*Santa* is striving to become a carbon-
neutral corporation by 2056?
5. Santa
Brand Book
003
* – the introductory asterisk reminds customers of a snowflake
alighting on the eyelash of a fawn.
SAN – the first three letters represent South and North. We are
headquartered in the North, but our reach is global.
N – the N also symbolises nitrogen, the most abundant atmospheric
element, calling to mind the abundance of gifts we distribute.
TA – the final two letters are the (abbreviated) thanks of the world’s
children. Note: TA can also stand for Territorial Army.
This should not be referenced in our communications.
* – the terminating asterisk points customers to the polar star, and
hence the birth of dreams.
‘Santa’ backwards is atnas, which is Lithuanian for chimney.
Why *Santa*?
7. Santa
Brand Book
005
Our brand essence is the very essence of our brand. A brand is
like a sack on a sleigh of belief. At the emotional heart of our brand
sack is profit. Profit is foundationed in deceit, which is emulsified
in tricks. Tricks are quasi-authenticated through illusion, and further
end-gamed via magic. Enveloping this magic is the belief of our
customers. The sack then hangs within a metaspace of gullibility.
Our brand essence
profit
deceit
tricks
illusion
magic
belief
gullibility
What our customers say about us
“Thank you for your assistance with what
turned out to be a splendid Christmas
this year. Some of the presents
I got were extremely satisfactory.”
Freddy Haycock, age 7, Caerphilly
8. Santa
Brand Book
006
Elvis
Robin Hood
Who else is occupying
*Santa*’s space?
The greatest assets of any brand
are its brand assets. Our critical
asset duopoly is Volume of Beard
(beardiness) fused with Extent
of Fat (fatiness).
This schematic geographilises
us and our key competitors on
the fatiness/beardiness spectrum.
Our brand assets
Fatiness
Beardiness
The Fat Controller
Max
Max
Santa
Hagrid
Entering our
reputational space
– monitor him
Henry VIIIAnne Widdecombe
1976
1956
Michael Moore
Brian Blessed
Grizzly Adams
W G GraceChe Guevera
Noel EdmondsPostman Pat
Kylie
Kevin Costner Erol Flynn
ZZ top
9. Santa
Brand Book
007
Our brand assets
Moses
The
Laughing
Policeman
Tommy
Cooper
Magic
*Santa*
JusticeJollyness
Ho
Ho Ho Ho Ho
Ho Ho
Ho Ho Ho
HoHo
Alex
Ferguson
That tramp by
the station
The
A-Team
Reliable
Rudolph
Red noseOutcast
Mandatory Venn diagrams
10. Santa
Brand Book
008
Our brand language
1. Use approved vocabulary
The words we use must always be convivial, festivious and jollificatory.
*Santa* is not
A bit creepy
A complete mug
Morbidly obese
Half cut
2. Avoid familiarity
Don’t use the over-familiar and paternalistic ‘Father Christmas’.
If only because it anagrams to ‘the rich Mr Fat-Ass’.
3. Use this year’s legend
Following our original ‘Chimneyz Meanz Giftz’ and the popular
‘I Bet He Drinks Sherry’, our slogan for all channels going forward
is ‘Never Knowingly Undersnowed’.
*Santa* is
Fond of children
Generous
Round and jolly
Red faced
11. Santa
Brand Book
009
4. Always communicate on-brand
Deploy brand language to build the *Santa*:Customer relationship.
This real-life example shows simple mistakes, and how to correct them.
Our brand language
Dear cust ref:
48f56kc7856//b
Due to an oversight by one of
our contractors, your request
for [insert name of item] has
been mis-sleighed. Please
find below tree/at end of bed
a present to similar value.
Ho ho ho
Santa Claus®™
Dear Andy
I’m really sorry, but Rudolph
tells me that the X-Box you
asked for isn’t on the sleigh.
I hope you enjoy this
skateboard that I’ve chosen
for you instead.
Love
Santa
Don’t be over-
familiar This is more
professional
Good, everyday
words
Good, this is
more specific
Clear instruction
for customer
Good – reflects
customer’sconcern
Good - reinforcing
brand here
Don’t use jargon
Be specific – what
exactly happened?
Talk from customer’s
perspective
Talk about the
customer, not us
Use brand
message instead
12. Santa
Brand Book
010
Our brand imagery
Colour
Our primary brand colour is red. White is our secondary brand colour.
There is no tertiary colour.
We chose red because it connects to blood, which signifies family,
and communism, which alludes to sharing.
Pantone reference chart—
Too naïve
Too deep
Too ironic
Too crisp
Believable
Even
Red 032C
White 000C
Our font is—
santa serif and
santa serif bold.
13. Santa
Brand Book
011
Our brand imagery
Correct use of iconography
There are very strict guidleines for imagery orientation.
Always check − twice.
21 3 4
What our customers say about us
“I have always been satisfied by the
consistently high level of seasonal magic
you have demonstrated. Many Thanks.”
Olivia Johnson, age 5, Leicester.
14. Santa
Brand Book
012
Customers’ belief in *Santa* correlates directly to their
chronological status. This graph places our brand against
key competitors in the belief vortex.
Curve of credulity
Did You Know:
*Santa* is the industry
standard for child-centric
gift-delivery solutions?
Age of customer
Levelofbelief
Santa
God
Socialism
0
0%
100
100%
908070605040302010
Customer
retention
opportunity
Spiritual crisis
Mid-life crisis
Ethical crisis
15. 013Santa
Brand Book
Brand decision tree
We operate in a crowded market place. So it’s crucial to build the
customer relationship at every touch point. Always ask yourelf,
at all times, should I use the Santa Brand?
Always
use the
brand
byletter
e-channels
seasonalfilm
s
in-store
franchise
schoolfair/party
guestbrand
in
TV
ad
im
prom
ptu
D
ec
24
sighting
custom
ersatisfaction
survey
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
?
HowamItouchingthecustomer
16. Santa
Brand Book
014
Have a really great Christmas
and a fantastic 2011
Express HerS Elf
Kate
Chief Operating Elf
Mark
Chief Creative Elf
Vince
Chief Wealth Elf
Jochem
Chief Knowledge Elf
Rhys
Commercial Elf
Andy
Chief Top Sh Elf
Simon
BehaviourS Elf
Jane
Inter National Elf
Anthony
Deputy Learning Elf
Joe
Do you know someone who should be
jumping through these kind of brand hoops?
Download a copy of the Santa Brand Book from our website
and email it to them.
www.quietroom.co.uk