The document is a sponsorship proposal for the 'Carnival of Clowns' event, aiming to raise funds and awareness for coulrophobia. It outlines the benefits of gold sponsorship, which includes brand promotion, access to attendees, and community engagement, while detailing various sponsorship packages available. The proposal emphasizes the alignment of the client's values with the event's mission to help families and children overcome the fear of clowns.

1. Prepared for:
Client Name
Delivered on: Date submitted
Prepared by:
Company Name
Sponsorship
Proposal
Letter

2. Cover Letter for Sponsorship
2
Dear Client,
Imagine that you or someone you love was unable to attend the circus, or
even the birthday party of a child, without experiencing paralyzing fear
Every year, thousands of people come out to support the signature
fundraising event of the company name, the Carnival of Clowns. Our
purpose? To raise funds for coulrophobia and awareness - the irrational
fear of clowns
In the last five years, we have helped more than five hundred families get
out there and embrace their dreams, whether that means going to
Disneyworld or simply visiting the local county fair.
Company Name

3. › On April 1st, we'll once again fight for the right to laugh
without fear at the 25th Annual Carnival of Clowns.
› We're asking you, client name, to join us by investing in a
Gold Sponsorship Package.
3
What You Can Do to Help
› According to your own annual report, up to 40% of your clients are under 18 years of age and an additional 30% are parents of children under
18 years of age.
› A 2019 survey found that clowns are almost universally disliked by children aged four to 16.
› We believe that our message of hope and the possibility of desensitization and recovery resonates with your customers, and we can help more
children - and their parents - find the fun again together.
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4. 4
The Benefits to You
o Company name is taking our sponsorship agreement very seriously as your marketing partner
o You make a promise to help children and families, and we promise to deliver out there the best sponsorship benefits
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Increase Sales
› If you become an integral part of the Carnival festivities through title
sponsorship, participate in the opening & closing ceremonies, operate
your own pop - up store, & display your brand and message
throughout the venue, you will have unparalleled in - person access to
thousands of people.
Connect with your Customers
› Customers are becoming increasingly discerning about the companies
with which they are doing business.
› What better way to communicate your values than sponsoring a
matching event?
Give your staff something to smile about
› Responsible firms such as yours know how important it is to
involve staff in returning to the community.
› Talk to us about how your people can get directly involved in the
big event.
Tell your story and win new customers
› Tell a whole new audience how much children and families Alpha Associates
care about.
› Every time you take part in a clown-avoidance workshop, enjoy clown-free
midway rides, or take part in your first positive encounter with our specially
trained service clowns, your brand will be at the front & centre.

5. 5
Added Value for the Sponsorship
o The Carnival of Clowns has the largest network of supporters in the city after two decades of success.
o You will be able to access our extensive list of influential board members and volunteers as a Gold Sponsor, as well as our special
social marketing brand.
o The value we bring to the table includes:
Social Media Exposure
› Company name has 10,000 Facebook followers, 15,000 Twitter followers, and more than 5,000 other social media platforms
› We're highly skilled at engaging with and leveraging those connections for your benefit
A proven track record of honesty and accountability
› You want to know that your sponsorship dollars are working to raise even more funds for company name after each event
Unique Marketing Channels
› We have access to valuable marketing channels because we have our community's long - standing trust
› We partner with other organizations and events like the Society for the Prevention of Balloon Anxiety (SPOBA) and Parents Against Night
Terrors (PANT) in addition to our own customer database
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6. 6
Sponsorship
Options
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Title Sponsorship $25,000
Cold Sponsor $15,000

7. Gold Sponsor Silver Sponsor Bronze Sponsor
Naming Rights to the event
Live plugs in opening & closing speech
Brand promotion on Swag
No. of VIP Tickets
Booth Space Booth Space
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Standard Tickets No. of Standard Tickets No. of Standard Tickets
Value of Gold Value of Silver Value of Silver
7
Sponsorship Packages
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8. 8
How your Sponsorship will Look and Feel
› As a Gold Sponsor, you'll get star treatment, starting with naming the event. We think The client name
Carnival of Clowns sounds like a winner!
› Next, your branding will appear on all associated print collateral, advertising, swag, and electronic media.
› You will also be invited to show banners at the venue and set up a booth.
› A pop - up boutique with unique products and services is recommended.
› On the big day, in addition to a standard ticket table, invite customers, staff, colleagues and friends to
enjoy the VIP treatment with a full table of VIP tickets-ideal for your own promotional gifts.
› At the opening and closing of the event, a representative from client name will be invited to speak.
› We think your market and our audience are a perfect match.
› Make sure your existing customers are loyal and resonate with new customers - all while helping us make the children in your community
smile a little wider.
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9. 9
Sponsorship Event Attendee Profile
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it
and select “Edit Data”.
Sector
57
14
9
7
5
2
1
5
Software Hardware Investment
Legal Media Academic
Government Others
Corporate Rate
43
23
16
8
3
2 1
4
Engineer Scientist Operations
Sales Marketing Accounting
Legal Others
Geographic Location
57
83
10 4
North America Europe Asia Other

10. 10
Who We Are
Background
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Add Brief Detail About your Company
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audience's attention.
Company’s Vision
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audience's attention.
Company’s Mission
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Our Focus
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here

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Charlotte York, Sponsor Relations Coordinator
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Samantha Jones, Event Manger
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11
Event Leadership (1/2)

12. 12
Event Leadership (2/2)
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Samantha Jones, Event Manger
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Charlotte York, Sponsor Relations Coordinator
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Your Text Here
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13. 13
Client Testimonials (1/2)
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~kai Davis, abc.com
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~kai Davis, abc.com
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Mary
Company Name
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Jennifer
Company Name
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John Joe
Company Name
14
Client Testimonials (2/2)
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15. 15
Sponsorship Terms and Conditions
NOTE: This is a sample contract. We are not lawyers and recommend you have your own legal counsel review any contracts before sending to your client.
This Consulting Agreement, dated effective _____________, 201___ (this "Agreement"), is made and entered into by and among
___________________ [name of the company] (the "Company") and [name of consultant] (the "Consultant").
Services Benefits
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Time and Availability
The time devoted can be hours per day, per week, or per year. The Company may
also elect to pay a flat monthly fee regardless of hours, but the Company should be
cautious of this approach
The Company will rely heavily upon Consultant's integrity and prudent judgment to use this
information only in the best interests of the Company.
Confidentiality
Standard Of Conduct
Outside Services
Reports
Independent Contractor
Taxes
The Company has hired consultant to provide services related to the Company's[
summary of the Company's project or business]. The consultant will provide[ summary
of the services to be provided by the consultant] and other services as described in
Exhibit A (collectively, the "consulting services").
Compensation For Consulting Services
Compensation
Reimbursement
Term And Termination
This Agreement shall be effective as of _________, 201__, and shall continue in full force
and effect for ____ consecutive months. The Company and Consultant may negotiate to
extend the term of this Agreement and the terms and conditions under which the
relationship shall continue
Termination
Responsibility Upon Termination
Survival
Successors And Assigns
No Conflict

16. › Please read the contract on the previous page to ensure that you understand all the details of working together with us. It is really
important to us that from the beginning everything is transparent and understood to lay a solid foundation for a great working
relationship.
› Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort
out some items together. We are committed to finding the best way to collaborate.
› Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward.
› Once we receive your acceptance notification, we will contact you in the near future to sort out the next steps
and roll the project.
› If you'd like to speak to us by phone, don't hesitate to call user phone.
Date
Signature
Default Contact
Sponsor
Date
Signature
Proposal Lead
Event lead
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16
Signature

17. Contact
Us
17
Contact Details
Office 1
Address with
Contact details.
Office 2
Address with
Contact details.
Email ID
Contact Details
Name 1
Email ID
Contact Details
Name 2
Email ID
Contact Details
Name 3
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18. 18
Icons Slide for Sponsorship Proposal Letter

19. 19
Additional Slides

20. About Us for Sponsorship
Proposal Letter
20
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Professional
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Creative
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Talented

21. 21
Our Mission for Sponsorship Proposal Letter
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Vision
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Mission
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Goal

22. 22
Roadmap for Sponsorship Proposal Letter
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2017
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2018
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2019
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2020

23. 23
Timeline for Sponsorship Proposal Letter
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2017
2016
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2019
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2020
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2018
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24. 24
30 60 90 Days Plan for Sponsorship Proposal Letter
30
Days
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Plan
60
Days
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Plan
90
Days
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Plan