"Brands are like people" by Thierry Brunfaut, Base Design Thierry Brunfaut
Brands Are Like People
Base lead creative Thierry Brunfaut recently spoke at the Business of Design Week Hong Kong, (http://2013.bodw.com/) one of Asia’s most prestigious design events where he presented Base’s latest views on branding.
What surrounds us? People. And brands. Whether on the street or our screens, we are consciously or unconsciously interacting with brands in the same way we do with people. Why? Because brands are like people.
What happens when we meet someone for the first time? This person will probably tell us his or her name, age, hometown and profession. Brands do exactly the same. Brands are like people: they want their names to be remembered. Check out their logos. Very often they indicate the city they come from or the year they were born. Or, through a slogan, what they do. Take a closer look at some social media company logos: Facebook, Twitter, Skype, LinkedIn, FourSquare … They’re all blue, their logos look remarkably similar. It’s logical… the companies are more or less 10 years old. They look like teenagers, dressing all the same!
But the logo is not what matters. It is only a signature after all. What is really important is how these brands behave. Their personality. Some are huge, bold or brutal. Others are enigmatic. Some are shy and talk sweetly. Others feel feminine. Others still are extremely masculine. Many want to be nice, energetic and optimistic. There are as many ways to be a brand as to be a person: brands behave, act and have a voice. But do we truly believe them? The most important thing for all of us is to feel trust. Trust in what they do, their product or service, and today most of all, how they do things. Any break of trust leaves us disappointed, sad or, even, angry. When betrayed, we abandon them, in much the same way we act when people lie, cheat or otherwise act improperly.
New technologies do not make everything virtual. On the contrary. Through our digital devices, we are now experiencing true, emotional relationships with the brands we interact with. So, as we do with people, we should surround ourselves with brands we truly like and believe in. It’s an extraordinary moment in branding right now: brands cannot hide themselves. The internet won’t permit them to. They have to behave well to be accepted. They have to do what they say, discover their true personalities, and grow and evolve like responsible human beings. It is our task as designers and branding studios to help them do this. As such we don’t design for brands, but design for people interacting with brands! This new era of branding has already begun: the most successful brands of the future will be those that focus on people, not on branding.
Follow Thierry Brunfaut on Twitter: @ThierryBrunfaut
Follow Base on Twitter: @Base_design
Accessories can add a great touch of class to your look. Enjoy this guide on Business Card Holders from Purple Eagle, Dress Sense Agency for Men. www.purpleeagle.net
Me My Curls and I is the best hair salon in San Diego offering specialty cuts for girls with curls! Susanne pay close attention to each of your curls, addressing your hair’s specific needs. Curly hair needs its own cutting and styling techniques to look its best and Susanne does the best when it comes to curling the hairs.
At CoolClothingLabel, we offer an impressive variety of high-quality & personalized gift ribbon for attractive gifting ideas. Visit CoolClothingLabel.com today!
"Brands are like people" by Thierry Brunfaut, Base Design Thierry Brunfaut
Brands Are Like People
Base lead creative Thierry Brunfaut recently spoke at the Business of Design Week Hong Kong, (http://2013.bodw.com/) one of Asia’s most prestigious design events where he presented Base’s latest views on branding.
What surrounds us? People. And brands. Whether on the street or our screens, we are consciously or unconsciously interacting with brands in the same way we do with people. Why? Because brands are like people.
What happens when we meet someone for the first time? This person will probably tell us his or her name, age, hometown and profession. Brands do exactly the same. Brands are like people: they want their names to be remembered. Check out their logos. Very often they indicate the city they come from or the year they were born. Or, through a slogan, what they do. Take a closer look at some social media company logos: Facebook, Twitter, Skype, LinkedIn, FourSquare … They’re all blue, their logos look remarkably similar. It’s logical… the companies are more or less 10 years old. They look like teenagers, dressing all the same!
But the logo is not what matters. It is only a signature after all. What is really important is how these brands behave. Their personality. Some are huge, bold or brutal. Others are enigmatic. Some are shy and talk sweetly. Others feel feminine. Others still are extremely masculine. Many want to be nice, energetic and optimistic. There are as many ways to be a brand as to be a person: brands behave, act and have a voice. But do we truly believe them? The most important thing for all of us is to feel trust. Trust in what they do, their product or service, and today most of all, how they do things. Any break of trust leaves us disappointed, sad or, even, angry. When betrayed, we abandon them, in much the same way we act when people lie, cheat or otherwise act improperly.
New technologies do not make everything virtual. On the contrary. Through our digital devices, we are now experiencing true, emotional relationships with the brands we interact with. So, as we do with people, we should surround ourselves with brands we truly like and believe in. It’s an extraordinary moment in branding right now: brands cannot hide themselves. The internet won’t permit them to. They have to behave well to be accepted. They have to do what they say, discover their true personalities, and grow and evolve like responsible human beings. It is our task as designers and branding studios to help them do this. As such we don’t design for brands, but design for people interacting with brands! This new era of branding has already begun: the most successful brands of the future will be those that focus on people, not on branding.
Follow Thierry Brunfaut on Twitter: @ThierryBrunfaut
Follow Base on Twitter: @Base_design
Accessories can add a great touch of class to your look. Enjoy this guide on Business Card Holders from Purple Eagle, Dress Sense Agency for Men. www.purpleeagle.net
Me My Curls and I is the best hair salon in San Diego offering specialty cuts for girls with curls! Susanne pay close attention to each of your curls, addressing your hair’s specific needs. Curly hair needs its own cutting and styling techniques to look its best and Susanne does the best when it comes to curling the hairs.
At CoolClothingLabel, we offer an impressive variety of high-quality & personalized gift ribbon for attractive gifting ideas. Visit CoolClothingLabel.com today!
The products of the Vergulde Hand have been extremely trustworthy, highly reliable and of highest quality. Being in existence for over 460 years, it is probably the oldest (registered) brand in the world! Vergulde Hand's shaving products are hypoallergenic and dermatologically tested, making them very skin friendly.
Traditional shaving is a lost art that recently has come to life again. Throughout the world the benefits of traditional shaving have been re-discovered and becoming a major trend. Men in the Netherlands are also increasingly appreciating the craftsmanship and having shaved by a real barber.
De Vergulde Hand has since its in 1554, always been the trendsetter in the field of shaving and offers a complete range to shave yourself: what real men have always done.
Hafro Combo Brochure_2024 by Anga JubaseAnga Jubase
At Hafro, we understand that although we are all born with natural hair, our hair types are unique and different – there is no one-size fits-all natural hair product solution. For example, some people have sensitive scalps, drier hair or hair that breaks easily, whereas others have different challenges.
Thanks largely to our regular engagement with customers, their product reviews, suggestions, recommendations, and our ability to adapt and innovate, we have ten products specifically targeted for these hair challenges.
The Hafro Method – Regular and Daily Maintenance of Strong and Healthy Natural Hair and Skin
A. For healthy braided and protective hairstyles, we recommend:
Braid and Scalp Moisturizing Spray (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
B. For healthy natural hair and/or hairline problems, we recommend:
•
Leave-in Conditioner (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
C. For sensitive and itchy scalp and/or short natural hair, we recommend:
•
Hair Food and Scalp Care (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
D. For defined natural curls, styling the edges and flaunting the waves (e.g. Hafro gents), we recommend:
•
Curl Defining Styler (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
TIP!
Wash your hair regularly using the Wash Day Products to remove product buildup and to avoid hair damage and breakage.
The products of the Vergulde Hand have been extremely trustworthy, highly reliable and of highest quality. Being in existence for over 460 years, it is probably the oldest (registered) brand in the world! Vergulde Hand's shaving products are hypoallergenic and dermatologically tested, making them very skin friendly.
Traditional shaving is a lost art that recently has come to life again. Throughout the world the benefits of traditional shaving have been re-discovered and becoming a major trend. Men in the Netherlands are also increasingly appreciating the craftsmanship and having shaved by a real barber.
De Vergulde Hand has since its in 1554, always been the trendsetter in the field of shaving and offers a complete range to shave yourself: what real men have always done.
Hafro Combo Brochure_2024 by Anga JubaseAnga Jubase
At Hafro, we understand that although we are all born with natural hair, our hair types are unique and different – there is no one-size fits-all natural hair product solution. For example, some people have sensitive scalps, drier hair or hair that breaks easily, whereas others have different challenges.
Thanks largely to our regular engagement with customers, their product reviews, suggestions, recommendations, and our ability to adapt and innovate, we have ten products specifically targeted for these hair challenges.
The Hafro Method – Regular and Daily Maintenance of Strong and Healthy Natural Hair and Skin
A. For healthy braided and protective hairstyles, we recommend:
Braid and Scalp Moisturizing Spray (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
B. For healthy natural hair and/or hairline problems, we recommend:
•
Leave-in Conditioner (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
C. For sensitive and itchy scalp and/or short natural hair, we recommend:
•
Hair Food and Scalp Care (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
D. For defined natural curls, styling the edges and flaunting the waves (e.g. Hafro gents), we recommend:
•
Curl Defining Styler (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
TIP!
Wash your hair regularly using the Wash Day Products to remove product buildup and to avoid hair damage and breakage.
2. CLOSED ON MONDAY
1985
EST .D
Purveyors of GoodTaste.
~
Made In Britain.
ManufacturersofHairandGroomingProducts.
3. ~
Formed in 2014,Closed On Monday was created by three like-minded individuals,
committed to creating the very best in men’s hair and grooming products.
Driven by a passion to capture the best in British craft and by using a handpicked,
home-grown network, Closed on Monday have become the perfect fit for the
discerning modern gentleman
Throughout 2014, Closed on Monday have benefited from unprecedented
exposure through a variety of channels, including: featuring as a launch brand for
BrichBox UK Gentleman’s offering, a high profile feature on ITV’s This Morning,
appearing in Marie Claire’s online mens directory, Shortlist’s “Mr Hyde” and 20+
blogger reviews (including Lily Pebbles and the Sunday girl).
Our group of stockist across multiple barber shops and retail stores in the UK and
developing media interest has been instrumental in our impending launch in New
York in early 2015. This launch will continue our already established relationship
with BirchBox, and enable us to work alongside our friends at Manifest PR. All of
which - we are proud to say - is growing the Closed On Monday world day by day.
WHAT WE DO.
WHEREWE ARE GOING.
WHO WE ARE.
The three founding partners: James (sales and marketing aficionado), Karl
(branding and design expert) and Sam (former British hairdressing champion and
technical guru) came together to form an extremely unique partnership.
HOW WE STARTED.
ALL ABOUT US.
CLOSED ON MONDAY
1985
EST .D
4. ~
Starting his career as a runner, James has worked his way up to become marketing
director of an international brand and digital agency. This more traditional route
through the ranks has given him a base of experience to draw upon that many of
his contempories envy.
Having contacts and working with influential brands and people James uses his
informed overview to take savvy yet measured marketing decisions.
JAMES - Marketing and Development.
THE DIRECTORS.
CLOSED ON MONDAY
1985
EST .D
5. ~
Working in the world of Architecture and Design, Karl has worked with clients
from a range of backgrounds; from multinational corporations, high end retailers,
luxury goods producers, to small independent family businesses and “one off”
projects.
Global business has played a key part in his work, having completed architectural
projects in all four corners of the globe,bringing Karl a realistic view and a fanatical
eye for detail.
KARL - Brand and Design.
THE DIRECTORS.
CLOSED ON MONDAY
1985
EST .D
6. ~
With over 15 years professional hairdressing & barbering experience and a salon
in Kent, Sam gained expertise and developed his in-depth knowledge and talent
competing in numerous worldwide competitions, becoming junior and senior 6
times British hairdressing champion.
In addition to owning his own salon, Sam has also been key in developing and
training new up-and-coming stylists and creating a barbering academy.
SAM - Product Development andTechnical.
THE DIRECTORS.
CLOSED ON MONDAY
1985
EST .D
7. ~
After two years of development and testing,
we are proud to bring you the Closed On Monday grooming range.
Hand made in Britain and scented with a mild sandalwood and vetiver fragrance,
our products are created for both gents and barbers alike.
Closed on Monday Deluxe Pomade is a robust hair product for the gent that wants
his hair to look and remain sharp and precise throughout the day.
DELUXE POMADE.
Closed on Monday Deluxe Wax is a superb hair product for the gent that
prefers his hair to remain a little looser and not so precise.
DELUXE WAX.
Closed on Monday Beard Balm is a fantastic alternative to beard oil.The perfect
product for the gent with a beard that requires some taming.
BEARD BALM.
Closed on Monday Matte Moisturiser is an exceptional anti-shine moisturiser.
Giving the user a natural look and feel whilst hydrating the skin.
MATTE MOISTURISER.
OUR PRODUCTS.
CLOSED ON MONDAY
1985
EST .D
8. ~
First and foremost a good quality blow dry with a brush is advisable before application,
the better the hair looks before application, the better it will look after the Deluxe
Pomade has been used. Once your hair is dried to the desired effect, scoop a finger of
Deluxe Pomade from the jar and work in between the palms of your hands coating
both hands and fingers.
Run the Deluxe Pomade through your hair allowing the hair to pull the Pomade from
your hands. Distribute evenly through roots to tips, this process can be repeated if
necessary.
Finally if required, combing from root to tip will leave a precise and sharp finish.
Wholesale Price (Jan 2015) £ 7.25 RRP £14.50
METHOD
The above price is correct on date shown.
Closed On Monday reserve the right to change prices.
A robust hair product for the gent who wants his hair to look and remain sharp
and precise throughout the day.
This gel-wax Pomade works extremely well on dry or slightly damp hair. Being
water-based, it washes out easily with one good shampoo.
DELUXE POMADE
CLOSED ON MONDAY
1985
EST .D
9. ~
This oil based Wax works extremely well on slightly longer styles and will provide
a light hold and add a subtle sheen to the hair.
A good quality blow dry with a brush is advisable before application, the better
the hair looks before the blow dry, the better it will look after the Deluxe Wax
has been applied. Once your hair is dried to the desired effect, scoop a pea sized
amount of Deluxe Wax from the jar and work in between the palms of your
hands, coating both hands and fingers.
As this Deluxe Wax is oil based, a little goes a long way; only a small amount of
product is needed.
Run the Deluxe Wax through your hair from roots to ends. Finish with hair spray
if extra hold is required.
DELUXE WAX.
Closed on Monday DeluxeWax is a superb hair product for the gent who prefers
his hair to remain a little looser and not so precise.
Wholesale Price (Jan 2015) £ 7.25 RRP £14.50
The above price is correct on date shown.
Closed On Monday reserve the right to change prices.
METHOD
CLOSED ON MONDAY
1985
EST .D
10. ~
Unlike beard oils, Beard Balm will hold and smarten any beard but will also soften
the beard, which at times can be brittle and untidy.
Simply scoop a pea sized amount of Beard Balm from the jar and work in between
the palms of your hands, coating both hands and fingers.
Run the Beard Balm through your beard from roots to ends and repeat if necessary.
Comb through for a sharp, first-class finish.
BEARD BALM.
Closed on Monday Beard Balm is a fantastic alternative to beard oil.The perfect
product for the gent with a beard that requires some taming.
Wholesale Price (Jan 2015) £ 6.25 RRP £12.50
The above price is correct on date shown.
Closed On Monday reserve the right to change prices.
METHOD
CLOSED ON MONDAY
1985
EST .D
11. ~
MATTE MOISTURISER.
Simply scoop a finger full of Moisturiser from the jar and add a small amount to
the key areas of the face and neck, the forehead, chin, cheeks and under the eyes.
Then gently rub into the skin.
Apply after a long day to instantly invigorate the skin.
This is also a perfect product for use on the head, providing UV protection, whilst
helping to keep the skin looking matte and natural.
An exceptional anti-shine moisturiser.
Giving the user the natural look and feel,the naturally occurring vitamins and omega
oils derived from the Sea-buckthorn give this moisturiser excellent protection for
the skin, and help regenerate throughout the day.
Packed with over 190 active bio ingredients including Japanese sea-buckthorn
extract, this Moisturiser will invigorate your skin and remove any dryness, while
leaving your face smooth, soft and without any shine.
Wholesale Price (Jan 2015) £ 10.25 RRP £22.50
The above price is correct on date shown.
Closed On Monday reserve the right to change prices.
METHOD
CLOSED ON MONDAY
1985
EST .D
