Sangitaa Ich has over 5 years of experience in portfolio management at DCB Bank and various internships in marketing, operations, and customer service. She holds a PGDM in Marketing from ITM Business School and a B.Tech from Techno India. Her objective is to explore her capabilities through challenging roles and build a growth-oriented career.

1. SANGITAAICH
MOB: 7506002698| E-MAIL: sangitaaich91@gmail.com
D.O.B: 23/10/1991
ADDRESS: Dharapara.EastUdayrajpur.North 24 PGS. Kolkata 700129
CAREER OBJECTIVE
My prime objective istoexplore anddevelopmycapabilitiesthroughchallengingrolesandbuilda
growth-orientedcareer
WORK EXPERIENCE
PortfolioManagerinDCB Bank fromFeb,2016 till current
Role
 In DCB Bank as a portfoliomanagermy
responsibilityistomanage SME customer
relation
 acquisitionof new SMEcustomersto
bank'sasset
 sellingfundbasedaswell asnonfund
basedbusinessbankingproducts
 service existingclientsandcrossselling
bank'sproducts to them
 retaindelinquentrelationandregularise
the account
Learning
 I learntaboutthe SME market
 Keydriversinfluencingtheirpurchase
behaviour
 variousaspectsbasedonwhichwe could
analyze the capacityof a relation
 sellingskillstoorganization
 managinga teamof CPAsto ensure quick,
qualifiedoperational supportfromthem
and deliverinbestpossibleway
 Co-ordinationwiththe teamandtimely
follow up
INTERNSHIP& CORPORATEPROJECTS

2. ORGANIZATION PROFILE ROLE
LUMIERE SOLUTIONS Qualitative Market
ResearchAnalyst
 Pre-launchplanning
 conceptualizing,ideationandbrainstorming
 secondaryresearch/deskresearch
 conduct FGD, PI
 prepare presentationonfindings
 moderate interviews
IDFC Bank ProcessManagement
Operations
 Co-ordinate andfollow upwithPDGand
compliance teamtoupdate processes,BRD
and UAT status
Zenfact ProductMarketing
Strategist
 Strategise channels
 Findprospect
 developcreativetag-lines
 businessdevelopment
ITM BusinessSchool AcademicResearch  Secondaryresearchonvariousconcepts
 write contentonvarioustopicsthat intrigue
readers
 Maintaintimelysubmissionanddeadline by
co-ordinatingwiththe team
Shoppers’Stop CustomerCare
Associate
 Sellingof men'sattire
 Crossselling
 Study humanbehaviourbefore,duringand
afterpurchase
 Sell loyaltycards
 studydrivingforcesinpurchase behaviour
 Visual Merchandise
Myrealestate.in Live Project  Secondaryresearchonreal estate websites
to fetchdata and compare amongthem
 Studykey componentsthatattract/influence
a buyer
 Studykeycomponentsthatdrive maximum
visittoa website
 Prepare reportsonrecentreal estate
projects
Big Bazar Live Project  Sellingconsumables
 drive masssale
 Studyhumanbehaviourbefore,duringand
afterpurchase
 studydrivingforcesinpurchase behaviour

3. ACADEMIC CREDENTIALS
DEGREE INSTITUTION SCORE YEAR
PGDM MARKETING ITM BUSINESSSCHOOL 71% 2014-2016
B.TECH TECHNO INDIA 84.2% 2010-2014
CLASSXII (ISC) JULIEN DAY SCHOOL 83% 2010
CLASSX (ICSE) JULIEN DAY SCHOOL 86% 2008
POSITION OFRESPONSIBILITY
ITM BUSINESS SCHOOL
EVENT RESPONSIBILITY RESULT
Maverick Coordinator RunnersUp
E-Cell Coordinator Winner
Techno India UllashV.0 Host/Stage Coordinator BestViewer’sChoice
Recognition
UllashV2.0 Organizer BestViewer’sChoice
Recognition
INTERESTS
 Debate
 Fine arts
 Poetry
 Blogging