This document discusses continuous product improvement through a scientific, systematic approach called product kata. It provides examples of using goal setting, user research, experiments and measuring results to iteratively improve a product to help sellers be more self-sufficient. The process begins with understanding company goals and user needs, setting small improvement goals, running experiments to test hypotheses, and learning from results to refine goals and guide future experiments. Examples walk through using this approach to reduce the number of times sellers call the office for help each week by providing better reporting and self-service tools. Benefits mentioned include empowering teams and allowing for continuous improvement.